Inside Aesthetics

Episode 63 hosts Dr Sarah Tonks (Cosmetic Physician from London, UK) Sarah hosts her own hugely popular YouTube channel (under her own name) where she and her team showcase injectable and cosmetic treatments each week. We have a good old fashioned chat about all things cosmetic, including medicine might improve cosmetic medicine, her approach to consultations and of course, her YouTube channel. 0:00 Introduction 1:03 Meet Dr Sarah Tonks 3:19 Life During Lockdown and Studying Integrative Medicine 5:16 Writing a Book on the Economics of Beauty 9:44 Patient Expectations Versus Clinical Reality 11:56 Starting a YouTube Channel to Educate Patients 14:01 Training Background in Dentistry and Aesthetics 16:30 Personal Experience With Cosmetic Procedures 18:16 Motivation for Opening The Lovely Clinic 23:53 Creating a Holistic Consultation Experience 27:02 Role of Treatment Coordinators in Patient Education 30:22 Charging for Consultations and Patient Commitment 33:44 Importance of Skincare Knowledge in Aesthetic Practice 37:39 Building Comprehensive Treatment Plans 41:39 Challenges With Patient Interest in Skincare 45:36 Integrative Medicine and Hormone Health 48:05 Impact of Hormones on Appearance and Aging 51:43 Personal Experience With Thyroid and Hormone Therapy 57:32 Lifestyle Medicine and Performance Optimization 1:01:04 Biohacking Trends and Recovery Strategies 1:03:30 Cost Versus Value of Preventative Health Testing 1:07:48 Fluid Retention and Facial Aesthetics 1:12:19 Filler Effects and Managing Edema 1:16:00 MRI Imaging and Filler Migration Insights 1:19:56 Patient Expectations and Perceived Treatment Results 1:22:22 Balancing Patient Requests With Professional Judgment 1:25:07 Developing Personal Style as an Injector 1:27:43 Navigating Requests for Extreme Aesthetic Outcomes 1:30:37 Building a Professional Reputation and Treatment Philosophy 1:33:59 Growth and Impact of the YouTube Channel 1:36:53 Managing Online Criticism and Public Visibility 1:39:25 Using Video Content to Build Patient Trust 1:42:10 Logistics and Workflow of Filming Treatment Videos 1:44:30 Patient Recruitment for Educational Cases 1:48:40 Communicating Realistic Treatment Outcomes 1:53:30 Skin Tightening Devices and Technology Overview 1:55:45 Ultrasound and Radiofrequency Treatment Selection 2:00:30 Fat Reduction Versus Skin Tightening Indications 2:03:05 Body Contouring and CoolSculpting Services 2:05:40 Injectable Skin Boosters and Treatment Trends 2:10:55 Expanding Indications for Skin Quality Treatments 2:13:30 Future of Integrative and Regenerative Aesthetics 2:18:00 Advances in Injectable Technology and Treatment Options 2:20:15 Final Thoughts and Where to Find Dr Sarah Tonks ALL IA LINKS & CONTACT INFORMATION

Episode 62 hosts Steve Sutcliffe (Energist Product Specialist from Manchester, UK) Plasma is also known as the 4th state of matter - when a gas is ionised, it takes on new properties which when focussed and controlled can be utilised in the aesthetic, dermatology and surgical fields. We learn about the various uses plasma in the cosmetic space. 0:00 Introduction 1:03 Meet Steve Sutcliffe 3:19 Background in Engineering and Medical Devices 5:16 Transition Into the Aesthetic Industry 9:44 Overview of the Australian Aesthetic Market 11:56 Experience at the Cosmeticon Conference 14:01 Introduction to Costech and Device Distribution 16:30 Understanding Plasma Technology Basics 18:16 What Is Plasma and How It Works 23:53 Nitrogen Plasma Versus Other Energy Devices 27:02 Clinical Applications in Dermatology and Aesthetics 30:22 Treating Acne and Skin Conditions 33:44 Non Surgical Blepharoplasty and Skin Rejuvenation 37:39 Collagen Stimulation and Skin Thickening Effects 41:39 Comparing Plasma With RF and HIFU Technologies ALL IA LINKS & CONTACT INFORMATION

Episode 61 hosts Dr Steven Liew (Plastic Surgeon from Sydney, Australia) Steven is a world-renowned facial aesthetics key opinon leader & the brains behind the inaugural Aesthetic 2019 conference held last year in Australia. We go on a deep dive into the future of injectables, discussing the newest toxins and fillers on the horizon. We discuss the science of the products, the background to their development and look in the crystal ball of what treatments might look like in the next few years. ALL IA LINKS & CONTACT INFORMATION

Episode 60 hosts Cassandra Smith (Dermal Clinician from Canberra, Australia) Cassandra gives us a unique insight into how we can look after our skin at home during the lock down period, without professional care and utilising the natural properties of foods from your kitchen. 0:00 Introduction 1:03 Meet Cassandra Smith 3:19 Clinic Closures and Life During Lockdown 5:16 Finding Positives and Personal Reflection 9:44 Changes in Daily Routine and Self Care 11:56 Community Mood and Social Adjustments 14:01 Predicting Demand After Lockdown 16:30 Shift Toward Self Care and Patient Experience 18:16 Importance of Human Connection in Clinics 23:53 How Client Expectations May Change 27:02 Adapting Business Models After COVID 30:22 Supporting Clients While Clinics Are Closed 33:44 What Clients Can Do for Skin at Home 37:39 Managing Stress and Skin Health 41:39 Role of Online Consultations in Lockdown 45:36 Simple Home Skincare Using Pantry Ingredients 48:05 Honey and Yogurt Masks Explained 51:43 Natural Ingredients for Sensitive Skin 57:32 Foods That Support Skin Health 1:01:04 Hydration and Water Intake Tips 1:03:30 Managing Acne Treatments at Home 1:07:48 Gentle Exfoliation Without Damaging Skin 1:12:19 Body Scrubs and Circulation Benefits 1:16:00 Essential Oils and Natural Skin Support 1:19:56 Importance of Diet for Skin Health 1:22:22 Shower Temperature and Broken Capillaries 1:25:07 Hair Removal Tips During Lockdown 1:27:43 Risks of At Home IPL Devices 1:30:37 Returning to Laser Treatments After a Break 1:33:59 Preventing Ingrown Hairs With Shaving 1:36:53 Safe Shaving and Skin Care Tips 1:39:25 Self Care Routines and Daily Structure 1:42:10 Managing Stress and Mental Wellbeing 1:44:30 Simple Lifestyle Habits for Skin Health 1:48:40 Importance of Rest and Routine 1:53:30 Positive Mindset During Uncertainty 1:55:45 Returning to Clinics and Industry Recovery 2:00:30 Contact Details and Final Advice ALL IA LINKS & CONTACT INFORMATION

Episode 59 hosts Babak Moini (Co-founder of Laser Clinics Australia) Babak has a unique perspective into the cosmetic industry of Australia and gives his take on the effect of the coronavirus pandemic on business. We discuss the immediate fall out of the closure of clinics, strategies to improve cash flow and how cosmetic clinics may have to change their strategies. We also discuss the worse case scenario of liquidation and what this means. 0:00 Introduction 1:03 Meet Babak Moini 3:19 COVID Impact on Business and Economy 5:16 Industry Uncertainty and Consumer Behavior 9:44 Market Conditions Before COVID 11:56 Oversupply of Clinics and Competition 14:01 Falling Prices and Rising Costs 16:30 Financial Pressure on Clinic Owners 18:16 Predicting Business Closures After Lockdown 23:53 Negotiating Rent With Landlords 27:02 Cash Flow and Survival Strategy 30:22 Commercial Compromise and Lease Negotiations 33:44 Economic Uncertainty and Market Recovery 37:39 Short Term Demand Surge After Reopening 41:39 Reverse J Curve Demand Prediction 45:36 Pricing Strategy to Capture Market Share 48:05 Increasing Productivity and Efficiency 51:43 Staffing Adjustments After COVID 57:32 Employee Motivation and Workforce Changes 1:01:04 Government Support Programs Explained 1:03:30 JobKeeper and JobSeeker Overview 1:07:48 Cutting Costs to Stay Profitable 1:12:19 Avoiding Emotional Financial Decisions 1:16:00 Risks of Funding Business Personally 1:19:56 Understanding Business Liquidation 1:22:22 Difference Between Bankruptcy and Liquidation 1:25:07 Administration Versus Liquidation Explained 1:27:43 Resetting Business After Financial Failure 1:30:37 Selling Assets and Paying Creditors 1:33:59 Protecting Personal Finances 1:36:53 Customer Acquisition After Crisis 1:39:25 Lower Prices and Customer Service Strategy 1:42:10 Impact of Unemployment on Demand 1:44:30 Underemployment and Spending Power 1:48:40 Financial Strength Versus Service Quality 1:53:30 Emotional Decision Making in Business 1:55:45 Opportunities to Acquire Competitors 2:00:30 Industry Consolidation and Growth Potential 2:03:05 Final Advice for Business Survival ALL IA LINKS & CONTACT INFORMATION

Episode 58 hosts Dr Gordon Ku (Cosmetic Physician from Melbourne, Australia) Ku is a leading expert and international trainer in the art of threads and thread lifting. In our second episode with Ku we'll go into the thread procedure itself, the downtime, the potential issues and some of the more niche areas where threads can be used. 0:00 Introduction 1:03 Meet Dr Gordon Ku 3:19 Thread Lift Consultation Process 5:16 Assessing Skin Quality and Suitability 9:44 When to Refer for Surgical Facelift 11:56 Combining Threads With Other Treatments 14:01 Preparing Patients Before Treatment 16:30 Blood Thinners and Supplement Risks 18:16 Anesthesia and Pain Management 23:53 Importance of Injection Depth and Anatomy 27:02 Risks of Incorrect Thread Placement 30:22 Filler Versus Thread Lift Effects 33:44 Treatment Planning and Vector Mapping 37:39 Procedure Duration and Technique 41:39 Determining Number of Threads Needed 45:36 Managing Heavier or Fuller Faces 48:05 Post Procedure Adjustment and Results 51:43 Healing Process and Collagen Formation 57:32 Immediate Aftercare and Swelling 1:01:04 Downtime and Social Recovery Timeline 1:03:30 Activity Restrictions After Threads 1:07:48 Risk of Thread Movement or Failure 1:12:19 Common Side Effects and Bruising 1:16:00 Infection Risk and Management 1:19:56 Thread Removal and Complication Handling 1:22:22 Treating Mid and Lower Face Sagging 1:25:07 Thread Lifts for Neck Skin 1:27:43 Collagen Threads for Skin Tightening 1:30:37 Eyebrow Thread Lift Considerations 1:33:59 Threads for Nose Contouring 1:36:53 Comparing Threads With Fillers for Lift 1:39:25 Practice Focus on Thread Treatments 1:42:10 Combining Threads With Liposuction 1:44:30 Body Threads and Skin Tightening 1:48:40 Treating Loose Skin After Weight Loss 1:53:30 Future Uses for Body Threads 1:55:45 Patient Demand and Treatment Trends 2:00:30 Consultation Offer and Contact Details ALL IA LINKS & CONTACT INFORMATION

Episode 57 hosts Renee Lapino (Medical Facialist from London, UK) Recorded back when Cosmedicon was hosted in Sydney, Renee an American-born expert in skin amongst the traditional medical and beauty clinics. Her treatments vary from holistic facials, to laser resurfacing and needling. Her consultations incorporate the living environment of her patients, nutrition, supplementation & home skincare. As a result, she earned her the moniker 'The London Skin Guru'. 0:00 Introduction 1:03 Cosmedicon Event Recap 3:19 Guest Introduction Renee Lapino 5:16 Holistic Skin Consultation Approach 9:44 Lifestyle Factors in Skin Health 11:56 Combining Eastern and Western Treatments 14:01 First Impressions of Australia 16:30 Conference Experience and Networking 18:16 Radiofrequency Device Technology Explained 23:53 Collagen Stimulation and Fat Reduction 27:02 Treating Cellulite and Body Contouring 30:22 Career Background and Early Training 33:44 Transition Into Aesthetics Industry 37:39 Building Skills and Industry Connections 41:39 Moving to London and Market Opportunities 45:36 Launching an Independent Clinic 48:05 Patient Care Versus Sales Pressure 51:43 Building Patient Loyalty and Trust 57:32 Defining the Role of a Medical Aesthetician 1:01:04 Combination Treatments and Skin Preparation 1:03:30 Collaboration With Injectors 1:07:48 Misconceptions About Injectables 1:12:19 Trends in the US Aesthetic Industry 1:16:00 Skincare Technology and Patient Retention 1:19:56 Common Skin Concerns in Clinic 1:22:22 Treating Melasma and Pigmentation 1:25:07 Acne and Premature Aging Cases 1:27:43 Importance of Proper Skincare Diagnosis 1:30:37 Building a Clinic Environment and Experience 1:33:59 Expanding to a Second Clinic Location 1:36:53 Devices Used in Clinical Practice 1:39:25 Introducing New Treatment Technologies 1:42:10 Clinic Location and Patient Demographics 1:44:30 Top Five Skin Care Tips for Patients 1:48:40 Importance of Cleansing and SPF 1:53:30 Exfoliation and Skin Barrier Protection 1:55:45 Final Advice and Contact Information 2:00:30 Sponsor Message and Episode Outro ALL IA LINKS & CONTACT INFORMATION

Episode 56 hosts Dr Vinny Singh (GP from Sydney, Australia) The philosophy of an integrative approach is that many common health issues can be delayed or even prevented entirely if people made different lifestyle choices earlier. As an integrative doctor, Vinny focuses on chronic problems and achieves wellbeing by treating his patients as a whole. Nutrition, hormonal balancing and addressing external stressors like work & relationships are key. 0:00 Introduction 1:03 Meet Dr Vinny Singh 3:19 COVID Impact on Clinic and Telehealth 5:16 Shift to Preventative and Integrative Care 9:44 Doctor Patient Relationship in Telehealth 11:56 What Is Integrative Medicine 14:01 Training and Career Background 16:30 Burnout and Health Challenges 18:16 Move to Australia and Career Shift 23:53 Role of Nutrition and Lifestyle Medicine 27:02 Skepticism Around Integrative Medicine 30:22 Limits of Traditional Healthcare Models 33:44 Proactive Versus Reactive Healthcare 37:39 Preventative Testing and Early Detection 41:39 Challenges Changing Patient Mindsets 45:36 Patient Types in Integrative Practice 48:05 What an Integrative Consultation Involves 51:43 Common Conditions Treated 57:32 Managing Complex Chronic Symptoms 1:01:04 Food Intolerance and Gut Health 1:03:30 Understanding IBS and Root Causes 1:07:48 Digestive Function and Enzyme Deficiency 1:12:19 Testing Methods and Clinical Clues 1:16:00 Role of Google and Patient Research 1:19:56 Interpreting Lab Results and Normal Ranges 1:22:22 Evidence Based Medicine Debate 1:25:07 Critical Thinking in Medical Research 1:27:43 Balancing Evidence and Clinical Experience 1:30:37 Screening, Prevention and Long Term Health 1:33:59 Cost Barriers to Preventative Care 1:36:53 Healthcare Funding and System Limitations 1:39:25 Training Pathways for Integrative Doctors 1:42:10 Scope of Practice and Multidisciplinary Care 1:44:30 Consultation Costs and Treatment Planning 1:48:40 Investment in Preventative Health 1:53:30 Personal Responsibility and Health Choices 1:55:45 Contact Details and Closing Remarks 2:00:30 Podcast Outro ALL IA LINKS & CONTACT INFORMATION

Professor Glen Calderhead shares his expertise in phototherapy, revealing the healing power of light energy and his journey into creating the popular LED device. The discussion covers the science behind phototherapy, the benefits of LED therapy, and guidelines for skin rejuvenation using light technology. Reflecting on global challenges, the podcast provides a masterclass from an industry great with over 43 years of experience.

With the Corona virus pandemic consuming everything we do, Inside Aesthetics is adapting for social distancing. In this episode, your hosts Dr Jake & David Segal have a frank discussion about the immediate impact of the pandemic on the Australian aesthetic market. In this difficult time, the future is very unclear for the global economy. Dr Jake covers the frustrations that injectors have faced, his early decision to stop injecting and his immediate plans to re-join the hospital fight against COVID-19. David assesses the damage to his businesses and summarises the challenges ahead. 0:00 Introduction 1:03 Rapid Changes and New Government Restrictions 3:19 Closing Clinics and Shifting Priorities 5:16 Mental Health and Perspective During Crisis 9:44 Balancing Public Health and Financial Survival 11:56 Decision to Stop Injecting Early 14:01 Safety Concerns and Ethical Responsibility 16:30 Government Guidance and Industry Grey Areas 18:16 Business Owners Facing Uncertainty 23:53 Health Risks Versus Economic Impact 27:02 Social Responsibility and Community Action 30:22 Perspective on Privilege and Adversity 33:44 Supporting Family and Children During Lockdown 37:39 Finding Positives in Difficult Situations 41:39 Lessons From Global Crisis Events 45:36 Importance of Social Distancing Compliance 48:05 Challenges Explaining the Situation to Children 51:43 Choosing Positivity and Resilience 57:32 Business Closure Reality and Financial Pressure 1:01:04 Managing Rent, Staff and Expenses 1:03:30 Government Support and Financial Relief 1:07:48 Emotional Impact of Letting Staff Go 1:12:19 Supporting Non Citizens and Vulnerable Workers 1:16:00 Community Support and Helping Others 1:19:56 Accepting Business Loss and Uncertainty 1:22:22 Looking for Alternative Work in Healthcare 1:25:07 Returning to Clinical Roles and COVID Support 1:27:43 Skill Gaps for Nurses and Injectors 1:30:37 Hospital Capacity and ICU Limitations 1:33:59 Understanding Risk Across Age Groups 1:36:53 Misconceptions About Personal Risk 1:39:25 Importance of Flattening the Curve 1:42:10 Social Behavior and Compliance Challenges 1:44:30 Preparing for a Difficult Period Ahead 1:48:40 Continuing the Podcast During Shutdown 1:53:30 Future Content and Industry Support 1:55:45 Using Downtime for Growth and Learning 2:00:30 Final Message of Resilience and Community ALL IA LINKS & CONTACT INFORMATION