Inside Aesthetics

Episode 43 hosts Pene Timberlake (Registered Nurse from Sydney, Australia) Pene is one of Australia's most experienced cosmetic nurse specialists and education managers. She has over 15 years' experience throughout Australia, New Zealand and the UK, working in several specialist roles including as a clinical trainer, a nurse injector and heading medical affairs. We explore some of the more awkward issues that cosmetic injectors face in their clinics every day: Patients who demand results that don't sit with the injectors taste, handling unrealistic expectations, saying no to treatments, the common complaints that patients have and more. ALL IA LINKS & CONTACT INFORMATION

Episode 42 hosts Dr David Mabrie (Facial Plastic Surgeon from San Francisco, USA) Having trained in otolaryngology (ENT surgery) and facial plastic surgery, David has re-invented his practice as an expert cosmetic injector. We get an insight into how and why he left surgery, how he has structured his clinic and team, his methodology of 'Illuminate 360' & 'Fillers 101' and get some idea of how US-injectables differs from the Australian industry. 0:00 Introduction 1:03 Meet Dr David Mabrie 3:19 Background in Facial Plastic Surgery 5:16 Transition From Surgery to Injectables 9:44 Surgical Mindset in Non Surgical Practice 11:56 Finding the Artistry in Fillers 14:01 Evolution of Injectable Techniques 16:30 Growth of Anatomical Knowledge in Aesthetics 18:16 Overview of the US Injectables Market 23:53 Roles of Nurses and Physician Assistants 27:02 Structure of Dr Mabry's Clinic 30:22 Filler Focused Practice Model 33:44 Shift From Treating Areas to Treating the Whole Face 37:39 Moving to Facial Zones Approach 41:39 Staged Treatments and Patient Expectations 45:36 Importance of Follow Up Visits 48:05 Pricing Models and Treatment Packages 51:43 Consultation and Education Philosophy 57:32 Fillers 101 Patient Education Process 1:01:04 Demonstrating Filler and Dissolving Safety 1:03:30 Building Trust Through Education 1:07:48 Importance of Customer Experience 1:12:19 Treating Aesthetics as a Service Industry 1:16:00 Team Based Patient Experience 1:19:56 Creating a Premium Clinic Experience 1:22:22 Foundation and Refinement Treatment Model 1:25:07 Importance of Before and After Photography 1:27:43 Documentation and Treatment Records 1:30:37 Recording Injection Volumes and Areas 1:33:59 Follow Up Systems and Patient Satisfaction 1:36:53 Managing Online Reviews and Feedback 1:39:25 Customer Service Lessons From Reviews 1:42:10 Filler Versus Toxin Practice Differences 1:44:30 Artistic Approach to Facial Contouring 1:48:40 Natural Versus Overdone Aesthetic Trends 1:53:30 Lip Treatment Challenges and Overfilling 1:55:45 Managing Lip Dissolving Conversations 2:00:30 Understanding FDA Regulation 2:03:05 Product Approval and Off Label Use 2:05:40 Differences Between US and Global Filler Markets 2:10:55 Training and Continuous Education 2:13:30 Learning From Clinical Experience 2:18:00 Future of Fillers and Facial Rejuvenation 2:20:15 Contact Details and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 41 showcases our hosts Dr Jake & David. In our Christmas special they review the first year of Inside Aesthetics. They also give us a sneak preview of just some of the topics to expect in 2020. Merry Christmas & Happy New Year! 0:00 Introduction 1:03 End of Year Clinic Rush 3:19 New Year Plans and Reflections 5:16 Holiday Travel and Family Time 9:44 Busy Year in Business and Clinics 11:56 Balancing Work Life and Responsibilities 14:01 Running Multiple Clinics Challenges 16:30 Bonsai Hobby and Personal Interests 18:16 Growth and Discipline in Hobbies 23:53 Podcast Milestone and First Year Review 27:02 Lessons Learned From Podcasting 30:22 Finding a Natural Conversation Style 33:44 Building Momentum and Guest Network 37:39 Podcast Listener Statistics and Downloads 41:39 Global Audience and Country Insights 45:36 Planning Changes for Podcast Release Schedule 48:05 Expanding to International Guests 51:43 Using Remote Recording Technology 57:32 Future Topics and Guest Planning 1:01:04 Stem Cells and Regenerative Medicine Interest 1:03:30 Artificial Intelligence in Aesthetics 1:07:48 Personalized Medicine and Skin Diagnostics 1:12:19 Medical Cannabis and Pain Management 1:16:00 Future of Aesthetic Treatments 1:19:56 New Filler Technologies Coming Soon 1:22:22 Thread Lifts and Non Surgical Options 1:25:07 Preventative Aesthetic Treatments 1:27:43 Legal Issues and Risk Management 1:30:37 Handling Patient Complaints and Outcomes 1:33:59 Advertising Rules and Compliance 1:36:53 Consumer Transparency in Treatments 1:39:25 Cosmetic Dentistry and Smile Treatments 1:42:10 Laser Technology and Investment Decisions 1:44:30 Dermatology and Advanced Laser Treatments 1:48:40 Business Growth Stories in Aesthetics 1:53:30 Industry Pioneers and Influencers 1:55:45 Importance of Sleep and Health 2:00:30 Anesthesia and Emergency Preparedness 2:03:05 Marketing and Digital Strategy Updates 2:05:40 Building Community and Listener Engagement 2:10:55 Sponsorship and Podcast Growth Plans 2:13:30 Value of Patient Education Through Podcasts 2:18:00 Final Reflections and Holiday Wishes 2:20:15 Wrap Up and New Year Message ALL IA LINKS & CONTACT INFORMATION

Episode 40 hosts Dr Anoop Rastogi (Cosmetic Surgeon from Sydney, Australia) Anoop has been in the field for nearly 20 years and originally learnt his craft from the inventor of liposuction. His work is revered for being able to create incredibly beautiful 'liposculptures' and he is a leading expert in autologous fat transfer for breast augmentation - the surgical technique of using a patients own fat to shape and size the breast. 0:00 Introduction 1:03 Meet Dr Anoop Rastogi 3:19 Surgical Background and Overseas Training 5:16 Early Cosmetic Surgery Landscape 9:44 Returning to Australia and Building Practice 11:56 Natural Aesthetic Philosophy 14:01 Trends in Breast Surgery and Patient Preferences 16:30 Industry Competition and Turf Wars 18:16 Managing Complications and Professional Ethics 23:53 Rising Patient Expectations 27:02 Importance of Managing Expectations 30:22 Patient Selection and Mental Health Screening 33:44 Red Flags and Psychological Assessment 37:39 Communication and Consultation Skills 41:39 Artistry in Cosmetic Surgery 45:36 Introduction to Fat Grafting 48:05 History and Safety Concerns 51:43 Modern Techniques and Outcomes 57:32 How Fat Grafting Works 1:01:04 Fat Survival and Measurement Methods 1:03:30 Imaging and Monitoring Results 1:07:48 Combining Implants With Fat Grafting 1:12:19 Treatment Planning and Volume Limits 1:16:00 Recovery and Aftercare 1:19:56 Suitable Candidates for Fat Transfer 1:22:22 Longevity and Natural Feel 1:25:07 Risks and Complications 1:27:43 Stem Cells and Regenerative Effects 1:30:37 Weight Changes and Long Term Results 1:33:59 Trends Away From Implants 1:36:53 Alternative Breast Enhancement Options 1:39:25 Procedure Costs and Value 1:42:10 Contact Details and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 39 hosts Dr Anh Ngyuen (Plastic and Reconstructive Surgeon from Perth, Australia) Anh specialises in intimate surgery for women and as a female surgeon, she better understands how insecurity with appearance can have a negative impact on a woman's self-esteem. In the second of two episodes with Anh, we explore the surgical procedures available to improve the cosmetic appearance of the female genitalia. 0:00 Introduction 1:03 Meet Dr Anh Nguyen 3:19 Overview of Surgical Vaginal Rejuvenation 5:16 Why Women Seek Labiaplasty 9:44 Anatomy and Terminology Explained 11:56 Changes After Pregnancy and Menopause 14:01 Cosmetic vs Functional Concerns 16:30 Patient Expectations and Selection 18:16 Body Dysmorphia and Psychological Screening 23:53 When Surgeons Decline Treatment 27:02 High Risk Procedures and Specialist Referrals 30:22 Labiaplasty Techniques and Planning 33:44 Local vs General Anaesthesia Options 37:39 Recovery Time and Privacy Considerations 41:39 Combining Procedures With Other Surgeries 45:36 Labia Majora Reduction and Scarring 48:05 Longevity of Surgical Results 51:43 Common Complications and Healing 57:32 Infection and Post Operative Care 1:01:04 Use of Dermal Fillers for Labia Majora 1:03:30 Sensitivity and Sexual Function Outcomes 1:07:48 Clitoral Hood Reduction Considerations 1:12:19 Hormonal Causes of Tissue Changes 1:16:00 Female Genital Mutilation Reconstruction 1:19:56 Psychological Support and Counselling 1:22:22 Treatment Costs and Pricing Guide 1:25:07 Training and Certification for Providers 1:27:43 Combining Surgical and Non Surgical Treatments 1:30:37 Growth of Vaginal Rejuvenation Subspecialty 1:33:59 Patient Awareness and Social Media Influence 1:36:53 Contact Details and Closing Remarks ALL IA LINKS & CONTACT INFORMATION

Episode 38 hosts Drew Hankin (Founder and Managing Director of Azuri Group from Gold Coast, Australia) Azuri Group are a specialised agency with an expertise in cosmetic digital marketing, website design and SEO. They are the only official Google Partner in their niche in Australia and are the digital brains behind some of the biggest cosmetic names in the industry. In our 2nd episode with Drew we take a deeper look at how Instagram and digital marketing can be utilised to improve your clinic's online presence, increase your bookings and ultimately, your profitability. 0:00 Introduction 1:03 Meet Drew Hankin 3:19 Using Instagram to Generate Leads 5:16 Posts vs Ads and Marketing Funnels 9:44 Facebook and Instagram Demographics 11:56 Organic Reach Changes and Paid Promotion 14:01 Adapting to Social Media Algorithm Updates 16:30 Building Followers vs Generating Revenue 18:16 Authentic Content and Audience Engagement 23:53 Humanizing Your Brand Online 27:02 Using Hashtags Effectively 30:22 Content Types and Posting Strategy 33:44 Testing Content Performance and Analytics 37:39 Personal Branding and Audience Connection 41:39 Conversion Rate Optimization Explained 45:36 Role of Memes and Engagement Content 48:05 Common Social Media Marketing Mistakes 51:43 Tracking ROI and Marketing Metrics 57:32 Future of Marketing Automation 1:01:04 Rising Advertising Costs and Competition 1:03:30 Understanding Google Ads and Lead Generation 1:07:48 Marketing Strategy for Surgical vs Non Surgical Clinics 1:12:19 Managing Online Reviews and Negative Comments 1:16:00 Handling Public Feedback and Reputation 1:19:56 Building Positive Reviews and Social Proof 1:22:22 Using Instagram Stories and Platform Algorithms 1:25:07 Managing Time and Content Scheduling 1:27:43 Tools for Social Media and Communication 1:30:37 Batch Creating Content for Efficiency 1:33:59 Outsourcing vs In House Content Creation 1:36:53 Contact Details and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 37 hosts Dr Raj Acquilla (Cosmetic Physician from Cheshire, UK) Raj is a master of total face treatments, is a UK ambassador & Global Key Opinion Leader for Allergan and lectures all around the world to teach his techniques. We discuss his frank views on the injectable industy, his approach to treating a face and gain an insight into how to become an elite injector. ALL IA LINKS & CONTACT INFORMATION

Episode 36 hosts Fiona Tuck (Celebrity-nutritionist from Sydney, Australia) Fiona has over 25 years of experience in the skincare and wellness industry. She joined us again for an update on the world of food. We discuss vitamins and whether supplements actually work before delving into the microbiomes of the gut and the skin. We discuss what they are, how they are influenced by food and ultimately how this affects our health. 0:00 Introduction 1:03 Meet Fiona Tuck 3:19 Growth of Nutrition and Skin Awareness 5:16 Gut Microbiome and Skin Health 9:44 Impact of Diet on Gut Bacteria 11:56 Importance of Food Diversity 14:01 Processed Foods and Additives Risks 16:30 Organic vs Non Organic Food Choices 18:16 Supplements vs Whole Food Nutrition 23:53 Risks of Synthetic Vitamins 27:02 Vitamin Overuse and Nutrient Imbalance 30:22 B12, Acne and Skin Reactions 33:44 Returning to Food First Principles 37:39 Lifestyle Habits and Longevity 41:39 Understanding the Skin Microbiome 45:36 Probiotics, Prebiotics and Skincare 48:05 Overuse of Skincare Products 51:43 Gentle Skincare and Ingredient Awareness 57:32 Over Exfoliation and Skin Damage 1:01:04 Food Based Skincare and Natural Treatments 1:03:30 Gut Health and Skin Inflammation 1:07:48 Processed Food and Skin Conditions 1:12:19 Doctors, Nutrition and Preventative Health 1:16:00 Reading Food Labels and Hidden Ingredients 1:19:56 Marketing of Health and Organic Foods 1:22:22 Diet Trends and Extremism 1:25:07 Intermittent Fasting and Autophagy 1:27:43 Finding Balance in Diet and Lifestyle 1:30:37 Final Advice and Healthy Habits 1:33:59 Contact Details and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 35 hosts Dr Lisa Friederich (Plastic & Reconstructive Surgeon from Sydney, Australia) In the second of two episodes, we delve into the surgical options for hair loss - from plugs, to strip transplants, to follicular unit extraction (FUE) & 'Smart Graft'. 0:00 Introduction 1:03 Meet Dr Lisa Friedrich 3:19 History of Hair Transplant Techniques 5:16 Early Plug Methods and Unnatural Results 9:44 Evolution to Strip Harvesting 11:56 Limitations of Strip Scarring 14:01 Introduction to FUE Technique 16:30 Micro Punch Extraction Explained 18:16 Controlling Depth and Precision 23:53 Labor Intensity of Hair Harvesting 27:02 Motorized and Vacuum Assisted Systems 30:22 Shaving and Donor Site Preparation 33:44 Alternative Methods and Scalp Reduction 37:39 SmartGraft vs NeoGraft Systems 41:39 How the Handpiece and Suction Work 45:36 Efficiency and Procedure Workflow 48:05 Magnification and Surgical Technique 51:43 Step by Step Harvesting Process 57:32 Patient Positioning and Comfort 1:01:04 Sorting and Preparing Grafts 1:03:30 Technician Roles and Training 1:07:48 Implantation Planning and Hairline Design 1:12:19 Creating Recipient Sites 1:16:00 Angle and Direction for Natural Results 1:19:56 Implantation Methods and Tools 1:22:22 Healing Process and Hair Growth Timeline 1:25:07 Post Procedure Care and Restrictions 1:27:43 Expected Results and Growth Phases 1:30:37 Success Rates and Graft Survival 1:33:59 Stem Cell and Hair Cloning Research 1:36:53 Risks, Complications and Expectations 1:39:25 Density Limits and Multiple Sessions 1:42:10 Cost of Hair Transplant Procedures 1:44:30 Patient Demand and Market Trends 1:48:40 Psychological Impact and Confidence 1:53:30 Ideal Candidates for Hair Transplant 1:55:45 Other Uses Including Scars and Eyebrows 2:00:30 Body Hair Transplant Options 2:03:05 Final Advice and Contact Details ALL IA LINKS & CONTACT INFORMATION

Episode 34 hosts Dr Lisa Friedrich (Plastic & Reconstructive Surgeon from Sydney, Australia) In the first of two episodes with Dr Friederich, we explore why we lose hair, what patterns we typically see and discuss the spectrum of non-surgical options to treat it. 0:00 Introduction 1:03 Meet Dr Lisa Friedrich 3:19 Background in Plastic Surgery Practice 5:16 Why Plastic Surgeons Enter Hair Transplants 9:44 Learning Hair Transplant Techniques Abroad 11:56 Motivation to Offer Hair Restoration Services 14:01 Who Should Perform Hair Transplants 16:30 Role of Doctors and Technicians 18:16 Industry Trust and Consumer Concerns 23:53 Global Growth of Hair Restoration Industry 27:02 Medical Tourism and Overseas Procedures 30:22 Cost Differences Between Countries 33:44 Understanding Grafts vs Hair Counts 37:39 Hair Growth Cycles Explained 41:39 Common Causes of Hair Loss 45:36 Role of Stress, Nutrition and Health 48:05 Medications and Medical Conditions 51:43 Impact of Steroids and Hormones 57:32 Genetic Hair Loss and DHT Explained 1:01:04 Finasteride and Medical Treatments 1:03:30 Side Effects and Patient Expectations 1:07:48 Preventing Further Hair Loss 1:12:19 Planning Hairline Design for the Future 1:16:00 Male Hair Loss Patterns and Norwood Scale 1:19:56 Female Hair Loss Patterns Explained 1:22:22 Post Pregnancy and Hormonal Hair Loss 1:25:07 Low Level Laser Therapy Overview 1:27:43 Evidence and Limitations of Laser Devices 1:30:37 Smoking and Blood Supply to the Scalp 1:33:59 PRP Therapy and Hair Growth 1:36:53 Using PRP for Healing and Recovery 1:39:25 Evidence Gaps and Treatment Expectations 1:42:10 Episode Wrap Up and Next Steps ALL IA LINKS & CONTACT INFORMATION