Inside Aesthetics Ep 38 The Basics of Digital Marketing in Aesthetics (Part 2) | Drew Hankin
Episode 38 hosts Drew Hankin (Founder and Managing Director of Azuri Group from Gold Coast, Australia)
Azuri Group are a specialised agency with an expertise in cosmetic digital marketing, website design and SEO. They are the only official Google Partner in their niche in Australia and are the digital brains behind some of the biggest cosmetic names in the industry.
In our 2nd episode with Drew we take a deeper look at how Instagram and digital marketing can be utilised to improve your clinic's online presence, increase your bookings and ultimately, your profitability.
0:00 Introduction 1:03 Meet Drew Hankin 3:19 Using Instagram to Generate Leads 5:16 Posts vs Ads and Marketing Funnels 9:44 Facebook and Instagram Demographics 11:56 Organic Reach Changes and Paid Promotion 14:01 Adapting to Social Media Algorithm Updates 16:30 Building Followers vs Generating Revenue 18:16 Authentic Content and Audience Engagement 23:53 Humanizing Your Brand Online 27:02 Using Hashtags Effectively 30:22 Content Types and Posting Strategy 33:44 Testing Content Performance and Analytics 37:39 Personal Branding and Audience Connection 41:39 Conversion Rate Optimization Explained 45:36 Role of Memes and Engagement Content 48:05 Common Social Media Marketing Mistakes 51:43 Tracking ROI and Marketing Metrics 57:32 Future of Marketing Automation 1:01:04 Rising Advertising Costs and Competition 1:03:30 Understanding Google Ads and Lead Generation 1:07:48 Marketing Strategy for Surgical vs Non Surgical Clinics 1:12:19 Managing Online Reviews and Negative Comments 1:16:00 Handling Public Feedback and Reputation 1:19:56 Building Positive Reviews and Social Proof 1:22:22 Using Instagram Stories and Platform Algorithms 1:25:07 Managing Time and Content Scheduling 1:27:43 Tools for Social Media and Communication 1:30:37 Batch Creating Content for Efficiency 1:33:59 Outsourcing vs In House Content Creation 1:36:53 Contact Details and Wrap Up