Inside Aesthetics

Episode 203 hosts Dr Steven Land (Cosmetic Physician based in Newcastle, UK), Tanya Khan (Nurse Prescriber based in Belfast Northern Ireland), Dr Bonnie Hawthorne (GP & a Cometic Physician based in Newcastle, Australia) & Dan Julien (Nurse Practitioner based in Ottowa, Canada) We explore: What is IMCAS? Our guests personal motivations for attending one of the world's largest aesthetic conferences Their journeys to Paris and insights into just how tricky international travel has become post-COVID How to best prepare for a meeting like IMCAS The logistics of very large conferences and how to navigate them The pros and cons of the exhibition hall What lectures our guests enjoyed Networking at events - how to approach speaking to KOL's and speakers The Gala event The social side of conferences How often these types of events should be attended 00:00 Introduction 01:03 Introducing the IMCAS Panel Guests 04:55 Why Attend International Conferences 10:59 Travel Challenges and Planning Tips 18:27 Costs and Accommodation Considerations 26:25 Getting the Most From Conference Sessions 33:29 Navigating Large Events and Avoiding Overwhelm 41:37 Networking and Building Industry Connections 48:53 Social Events and Industry Relationships 52:09 Learning Opportunities and Key Takeaways 61:45 Managing Conference Fatigue and Expectations 68:49 Choosing Which Conferences to Attend 76:38 Comparing Local vs International Events 80:09 Business Value of Attending Conferences 86:34 Long Term Benefits of Networking 90:43 Final Reflections and Part Two Preview ALL IA LINKS & CONTACT INFORMATION

Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter 3 focusses on websites and website design. 00:00 Introduction 01:03 Why Social Media Alone Is Not Enough 04:55 The Role of a Website in Patient Conversion 10:59 Planning Your Brand and Positioning 18:27 Choosing the Right Website Platform 26:25 Design Mistakes and First Impressions 33:29 Using Real Images Instead of Stock Photos 41:37 Website Structure and Patient Journey 48:53 Removing Friction From Booking Systems 52:09 Improving Conversion With Simple Tools 61:45 SEO Basics and Getting Found on Google 68:49 Why Content and Blogs Still Matter 76:38 Website Security and Data Protection 80:09 Cost of Building a Professional Website 86:34 Future Trends With AI and Chatbots 90:43 Final Advice for Clinic Owners ALL IA LINKS & CONTACT INFORMATION

Episode 201 hosts Dr Patricia Barerra (Cosmetic physican based in the city of Paraná, Argentina) Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since. 00:00 Introduction 01:03 Meet Dr Patricia Barrera 04:55 Patricia's Medical Background and Career Path 10:59 Choosing Aesthetic Medicine Over Surgery 18:27 Lack of Regulation and Industry Challenges 26:25 Building an Aesthetic Medicine Association 33:29 Training Standards and Patient Safety 41:37 Why Complication Management Matters 48:53 Learning From CMAC and Ongoing Education 52:09 Role of Ultrasound in Modern Injecting 61:45 Resistance to New Technology and Change 68:49 Cultural Trends in Aesthetic Treatments 76:38 Managing Patient Expectations and Saying No 80:09 Planning a Multidisciplinary Clinic Model 86:34 Business Challenges in Growing a Practice 90:43 Final Reflections and Advice for Injectors ALL IA LINKS & CONTACT INFORMATION

To celebrate our very special 200th episode, we were honoured to host Dr Arthur Swift (Plastic Surgeon based in Vancouver, Canada) Arthur has been at the forefront of injectables from the very beginning, starting in the early 1990's when there were no mentors or guidelines. Originally trained as a plastic surgeon, Arthur very quickly identified how transformative non-surgical treatments would be and self-trained himself. Over the past 30 years, Arthur has established himself as one of the most revered thought leaders in the injectable world. He has lectured in every continent, is a speaker for every injectable brand and has trained tens of thousands of injectors. 00:00 Introduction 01:00 Episode 200 Celebration 01:20 Special Guest: Dr Arthur Swift 01:50 Symposium Travels Update 03:30 Prize Details LA Masterclass 04:50 From Music to Medicine 05:30 Discovering Plastic Surgery 07:30 Rocker Days and Tastes 11:30 Early Injecting Pioneer Era 13:45 Struggles and Consistency 16:50 Da Vinci and Golden Ratio 20:55 Measuring Beauty Research 22:25 Inventing the Calipers 25:25 Proportion Over Overfilling 28:20 Calipers as Confidence Tool 31:25 Handling Patient Requests 33:10 Educating Patients in 3D 35:05 Systematic Face Assessment 36:45 Educate Patients to Ask 38:15 Balance and Facial Attention 39:35 Early Botox and Fillers 43:15 Practice Shift to Injectables 46:10 Corporatization and Passion 51:35 Avoiding Price Wars 58:40 Learning Beyond Pharma Training 01:00:45 Building Swift Beauty Education 01:06:40 Collagen Stimulators Return 01:12:25 Future Tech and Predictions 01:15:35 Microneedle HA Patches 01:16:10 Robotics and Gene Editing 01:19:05 Tear Trough Risks 01:22:25 Safer Injection Tips 01:26:25 Blending Fillers Explained 01:29:20 Best Tear Trough Products 01:30:55 One Up One Over Temples 01:37:05 Toxin Longevity Tradeoffs 01:39:50 Ultrasound in Practice 01:44:25 Cannulas Cheeks and VO 01:48:10 Winner and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA) In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it. If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits. We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron). The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore: Who our guests are How and why they listen to IA What Patreon is and why we started IA Patreon The benefits that IA Patreon offers injectors What it costs to join IA Patreon What content IA Patreon offers: Three Whatsapp chat groups: For general, injectable & business discussions IA Lives: periodic live and interactive Zoom sessions for our IA Patrons (David leads the IA Business Lives & Dr Jake will launch the IA Lives in May 2023) IA Webinars: re-watch eight webinars with global experts (recorded in the lockdown of 2020 Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more IA Library: Our growing clinical paper bank and other injectable resources 00:00 Intrdocution 04:55 Moving From Chain Clinic to Solo Practice 10:59 Feeling Isolated as an Injector 18:27 Why Community and Peer Support Matter 26:25 What Makes the Patreon Group Different 33:29 Real Time Advice and Clinical Discussions 41:37 Learning From Other Injectors Worldwide 48:53 Business Mentoring and Practical Education 52:09 Understanding Profit and Loss Basics 61:45 Live Training Sessions and Case Discussions 68:49 Using Feedback to Improve Clinical Decisions 76:38 Pricing Models and Treatment Planning 80:09 Building Confidence as a Solo Injector 86:34 Future Plans for Education and Community 90:43 Final Thoughts ALL IA LINKS & CONTACT INFORMATION

Episode 198 hosts Dr Felix Bertram (Dermatologist based in Zurich, Switzerland) Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof. In addition to this, various side businesses compliment the clinic including: - the Swiss Aesthetic Institute training centre (co-founded with Julie Horne) - Skinmed Doctors skincare range - Skins restaurant (that has already won two Michelin stars since opening in October 2022) In Chapter 6 of 'The Business of Injecting' episodes, we explore: Felix's background and early career in dermatology Balancing life between being a Doctor and an Entrepeneur His business enterprises @skinmed_switzerland @swiss_aesthetic_institute @skinmed_doctors @skins_the_restaurant His definition of an entrepeneur and what it takes to become one The lessons he has learnt during his career The 'Inner Circle' conference The qualities, skills and mindsets that other medical professionals need to be better at business How and why he built a Michelin star quality restaurant attached to SkinMed His process for creating a new business How he sees the healthcare industry evolving How technology and innovation may impact the healthcare industry in the future His thoughts and observations on how aesthetics is taught and practiced around the world How he came to be the father of 13 dogs! 00:00 Introduction 04:55 Meet Dr Felix Bertram 10:59 From Solo Practice to Large Clinic 18:27 Finding Purpose in Business 26:25 Why Clinics Need a Clear Vision 33:29 Building and Scaling a Premium Brand 41:37 Hiring the Right Team and Culture 48:53 When and How to Grow a Clinic 52:09 Creating Teams Instead of Solo Providers 61:45 Choosing Devices Carefully and Avoiding Costly Mistakes 68:49 Training, Education, and Industry Leadership 76:38 Branding, Design, and Patient Experience 80:09 Retention, Referrals, and Long Term Success 86:34 Future Trends in Technology and AI 90:43 Final Business Advice and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) Rick previously joined us on Webinar 5 and in episodes 134 & 193. Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. 00:00 Introduction 01:03 Digital Marketing Deep Dive Continues 04:55 What Google Local Optimization Means 10:59 Why Local Search Matters for Clinics 18:27 How Patients Search for Nearby Providers 26:25 Setting Up and Claiming Your Business Profile 33:29 Filling Out Your Profile Correctly 41:37 Importance of Reviews and How to Get Them 48:53 Responding to Negative Reviews Professionally 52:09 Posting Regular Updates and Content 61:45 Using FAQs and Website Content to Rank Higher 68:49 Mobile Optimization and Patient Experience 76:38 Tracking Rankings and Measuring Results 80:09 Common Mistakes Clinics Make With SEO 86:34 Simple Actions to Improve Visibility Quickly 90:43 Final Tips and Key Takeaways This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world. CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS ALL IA LINKS & CONTACT INFORMATION

Episode 196 hosts Amy Lynn (Aesthetic nurse specialist from Philadelphia, USA) Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA and also runs the Coast to Coast (C2C) Cadaver course. 00:00 Introduction 04:55 Meet Amy Lynn From Philadelphia 10:59 From ER Nursing to Aesthetic Medicine 18:27 Starting With Limited Training and Resources 26:25 Building a Client Base Through Hustle 33:29 Opening a Solo Practice 41:37 Importance of Personality and Patient Rapport 48:53 Consultation Style and Patient Experience 52:09 Training and Mentoring New Injectors 61:45 Creating a Strong Team and Culture 68:49 Managing Growth and Hiring the Right Staff 76:38 Clinical Philosophy and Natural Results 80:09 Trends in Biostimulators and Dissolving Filler 86:34 Business Lessons and Leadership Mindset 90:43 Future Plans and Long Term Vision ALL IA LINKS & CONTACT INFORMATION

Episode 195 hosts Dr Kate Jameson (Cosmetic Physician based in Perth, Western Australia) Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state. In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled. 00:00 Introduction 01:03 Meet Dr Kate Jameson 04:55 From GP to Cosmetic Clinic Owner 10:59 Starting Youth Lab From Scratch 18:27 Building a Brand Before Patients Arrive 26:25 Competition From Chain Clinics 33:29 Creating a Premium Clinic Experience 41:37 Startup Costs and Financial Planning 48:53 Growing From One Clinic to Three 52:09 Hiring the Right Team and Culture Fit 61:45 Training Systems and Clinical Consistency 68:49 Retaining High Performing Staff 76:38 Pricing Strategy and Value Proposition 80:09 Consultation Process and Patient Experience 86:34 Scaling Without Losing Quality 90:43 Leadership Lessons and Final Advice ALL IA LINKS & CONTACT INFORMATION

Dr. Ravi Jain, an experienced aesthetic doctor and owner of Riverbanks clinic, joins forces with Dr. Sophie Shotter, a multi-award winner in cosmetic medicine and expert in biostimulators. They delve into the revolutionary bio-remodelling treatment, Profhilo, discussing its evolution and the differences in application techniques over time. Key topics include the challenge of managing patient expectations, the importance of patient education, and the shift towards natural-looking results. They also explore safety techniques and the growing trend of male patients seeking aesthetic enhancements.