Ep 195 The Business of Injecting (Chapter 5) | Dr Kate Jameson

Episode 195 hosts Dr Kate Jameson (Cosmetic Physician based in Perth, Western Australia)

Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state.

In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled.

00:00 Introduction 01:03 Meet Dr Kate Jameson 04:55 From GP to Cosmetic Clinic Owner 10:59 Starting Youth Lab From Scratch 18:27 Building a Brand Before Patients Arrive 26:25 Competition From Chain Clinics 33:29 Creating a Premium Clinic Experience 41:37 Startup Costs and Financial Planning 48:53 Growing From One Clinic to Three 52:09 Hiring the Right Team and Culture Fit 61:45 Training Systems and Clinical Consistency 68:49 Retaining High Performing Staff 76:38 Pricing Strategy and Value Proposition 80:09 Consultation Process and Patient Experience 86:34 Scaling Without Losing Quality 90:43 Leadership Lessons and Final Advice

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