Inside Aesthetics Ep 198 The Business of Injecting (Chapter 6) | Dr Felix Bertram
Episode 198 hosts Dr Felix Bertram (Dermatologist based in Zurich, Switzerland)
Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof.
In addition to this, various side businesses compliment the clinic including:
- the Swiss Aesthetic Institute training centre (co-founded with Julie Horne)
- Skinmed Doctors skincare range
- Skins restaurant (that has already won two Michelin stars since opening in October 2022)
In Chapter 6 of 'The Business of Injecting' episodes, we explore:
- Felix's background and early career in dermatology
- Balancing life between being a Doctor and an Entrepeneur
- His business enterprises
- @skinmed_switzerland
- @swiss_aesthetic_institute
- @skinmed_doctors
- @skins_the_restaurant
- His definition of an entrepeneur and what it takes to become one
- The lessons he has learnt during his career
- The 'Inner Circle' conference
- The qualities, skills and mindsets that other medical professionals need to be better at business
- How and why he built a Michelin star quality restaurant attached to SkinMed
- His process for creating a new business
- How he sees the healthcare industry evolving
- How technology and innovation may impact the healthcare industry in the future
- His thoughts and observations on how aesthetics is taught and practiced around the world
- How he came to be the father of 13 dogs!
00:00 Introduction 04:55 Meet Dr Felix Bertram 10:59 From Solo Practice to Large Clinic 18:27 Finding Purpose in Business 26:25 Why Clinics Need a Clear Vision 33:29 Building and Scaling a Premium Brand 41:37 Hiring the Right Team and Culture 48:53 When and How to Grow a Clinic 52:09 Creating Teams Instead of Solo Providers 61:45 Choosing Devices Carefully and Avoiding Costly Mistakes 68:49 Training, Education, and Industry Leadership 76:38 Branding, Design, and Patient Experience 80:09 Retention, Referrals, and Long Term Success 86:34 Future Trends in Technology and AI 90:43 Final Business Advice and Wrap Up