Inside Aesthetics Ep 202 The Deep Digital Dive: Websites (Chapter 3) | Rick O'Neill
Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)
Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.
This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter 3 focusses on websites and website design.
00:00 Introduction 01:03 Why Social Media Alone Is Not Enough 04:55 The Role of a Website in Patient Conversion 10:59 Planning Your Brand and Positioning 18:27 Choosing the Right Website Platform 26:25 Design Mistakes and First Impressions 33:29 Using Real Images Instead of Stock Photos 41:37 Website Structure and Patient Journey 48:53 Removing Friction From Booking Systems 52:09 Improving Conversion With Simple Tools 61:45 SEO Basics and Getting Found on Google 68:49 Why Content and Blogs Still Matter 76:38 Website Security and Data Protection 80:09 Cost of Building a Professional Website 86:34 Future Trends With AI and Chatbots 90:43 Final Advice for Clinic Owners