Inside Aesthetics

Episode 213 showcases our hosts Dr Jake Sloane & David Segal. Dr Jake catches up with David after another work trip abroad - this time to Japan. We first get some insight into how David's business consultations work. 00:00 Introduction 01:03 Catch Up and Recent Travels 04:55 Growing Demand for Business Support 10:59 Improving Clinic Systems and Booking Processes 18:27 Building Community Through Education 26:25 Lessons From the Japan Conference 33:29 Technology and the Future of Beauty 41:37 AI, Avatars, and Virtual Business Tools 48:53 Risks and Limitations of AI Information 52:09 Automation and the Changing Workforce 61:45 Social Media, Filters, and Body Image 68:49 New Regulations and BDD Screening 76:38 Balancing Compliance With Patient Care 80:09 Beauty, Confidence, and Social Advantage 86:34 Future Trends in Technology and Aesthetics 90:43 Final Reflections and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 212 hosts Dr Nichola Conlon (Molecular Biologist based inNewcastle, UK) Nichola is an academic scientist with a particular interest in how and why we age. She's the founder of Nuchido, a company who's mission is to help bring affordable anti-ageing strategies to the public domain. When we started the IA podcast back in 2019, some of our older episodes covered wellness topics that looked at the relationship between looking good & feeling good. But we didn't address ageing itself or the evolving field of what many now refer to as 'regenerative medicine'. Research being conducted here is becoming more and more profound - with some scientists now confident that aging can not only be slowed but even reversed. What will come of this new emerging field we don't know yet, but it's likely to be especially relevant for aesthetic clinics who until now have only had the tools to 'camouflage' the external signs of ageing. 00:00 Introduction 01:03 Meet Dr Nichola Conlon 04:55 What Anti-Ageing Science Really Means 10:59 From Drug Development to Supplements 18:27 Why Ageing Happens at the Cellular Level 26:25 The Role of NAD in Energy and Repair 33:29 IV NAD vs Oral Supplements Explained 41:37 Benefits People Notice From NAD Support 48:53 Chronic Inflammation and Aging 52:09 Biological Age Testing and Tracking Progress 61:45 Lifestyle Factors That Drive Aging 68:49 Diet, Fasting, and Cellular Repair 76:38 Biohacking Trends and Practical Strategies 80:09 Future Treatments for Aging and Longevity 86:34 What Clinics Can Offer Patients Today 90:43 Final Thoughts and Takeaways ALL IA LINKS & CONTACT INFORMATION

Episode 211 hosts Brittony Croasdell (Nurse Practitioner based in Chicago, USA) Brittony is a highly experienced injector, trainer and international speaker. She has mentored hundreds of injectors through both the Allergan Medical Institute (AMI) & Galderma Aesthetic Injector Network (GAIN). Brittony is also a board member of the Complications in Medical Aesthetics Collaborative (CMAC) - an influential international consortium dedicated to improvement in complication management amongst medical providers. This is the 2nd chapter in our mini-series called 'Disasters & Solutions'. Here we look at some of the unusual, difficult or outright disasterous outcomes for patients caused by injectables. We speak to the injectors who managed the case and go through what happened, step by step. We'll learn about what might have been done to prevent the problem and what injectors can do in their own practice to be safer practitioners. In Chapter 2 we discuss a case concerning a patient who was treated with upper face botulinum toxin. They developed a significant uni-lateral eyelid ptosis that made the USA national news and went viral across the social media channels. 00:00 Introduction 06:19 Meet Brittony Croasdell 10:59 From Emergency Nursing to Aesthetics 18:27 Building Skills and Finding Mentors 26:25 The Ptosis Case That Went Viral 33:29 Understanding Eyelid Ptosis 41:37 Managing Patient Emotions and Trust 48:53 Referral Decisions and Professional Responsibility 52:09 Legal and Insurance Considerations 61:45 Preventing Complications Through Technique 68:49 Consent and Setting Patient Expectations 76:38 Treatment Options for Ptosis 80:09 Risks and Side Effects of Treatment 86:34 Training Staff to Handle Complications 90:43 Lessons Learned and Practice Changes 95:25 Final Thoughts and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 210 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the fourth and final chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. ALL IA LINKS & CONTACT INFORMATION

Episode 209 hosts Samantha Shepherd (Nurse practitioner based in Atlanta, USA) Samantha joins us in the 13th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 04:55 Meet Samantha Shepherd 10:59 Finding a Career in Aesthetics 18:27 Growing Skills Through Training and Sales 26:25 Selling With Integrity and Patient Trust 33:29 Building Relationships With Patients 41:37 Starting a Solo Clinic 48:53 Marketing Beyond Social Media 52:09 Community Networking and Word of Mouth 61:45 Choosing Training and Mentors Wisely 68:49 Managing Risk as a Solo Provider 76:38 Opening a Practice With Limited Resources 80:09 Balancing Business and Personal Life 86:34 Avoiding Costly Business Mistakes 90:43 Future Plans and Growth Goals 95:25 Final Thoughts and Wrap UpALL IA LINKS & CONTACT INFORMATION

Episode 208 hosts Dr Pouria Moradi (Plastic Surgeon & Reconstructive Surgeon based in Sydney, Australia) & Sheri-lee Knoop (Registered Nurse & President of the Cosmetic Nurses Association based in Perth, Australia) Pouria and Sheri-Lee joined us to share their thoughts and insights into the proposed new Australia cosmetic regulations that have been announced by AHPRA (the Australian health practitioner regulator). These new rules affect both surgeons and non-surgical practitioners and come into force on July 1st 2023. For years there have been arguments between the various cosmetic stakeholders over which practitioners have the right to treat patients, who can and can't offer the various procedures and heated debates over the standards expected of cosmetic practioners. Last year's enquiry by AHPRA into cosmetic surgery led to a full scale review of all cosmetic procedures. This has culminated in a set of sweeping new regulations - and some have voiced that it's a self-inflicted wound on an industry that couldn't govern itself. The new rules have left many in the industry confused and extremely unhappy about what is proposed, arguing that it neither improves patient safety whilst also significantly impacting on practitioners livelihoods. 00:00 Introduction 04:55 Meet the Guests: Dr Pouria Moradi & Sheri-lee Knoop 10:59 Why New Regulations Are Happening 18:27 Impact on Surgeons and Clinics 26:25 Referral Rules and Consultation Changes 33:29 Effects on Regional and Overseas Patients 41:37 New Requirements for Consent and Payments 48:53 Advertising and Social Media Restrictions 52:09 Scope of Practice Changes for Nurses 61:45 High Risk Treatment Areas Explained 68:49 Training and Supervision Requirements 76:38 Challenges With BDD Screening 80:09 Legal and Compliance Risks for Clinics 86:34 Concerns About Patient Access and Safety 90:43 Industry Collaboration and Next Steps 95:25 Final Thoughts and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 207 hosts Babak Moini (Founder of Laser Clinics Australia) LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls. Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved. 00:00 Introduction 01:03 Meet Babak Moini 04:55 Founding Laser Clinics Australia 10:59 Growth of the Chain Clinic Model 18:27 Private Equity and Selling the Business 26:25 Challenges Facing Chain Clinics Today 33:29 Pricing Pressure and Unsustainable Discounts 41:37 Why Franchise Models Are Struggling 48:53 Retaining Nurses and Talent Shortages 52:09 Competition and Market Saturation 61:45 New Regulations and Compliance Costs 68:49 Impact on Large Clinic Networks 76:38 Advice for Franchise Owners 80:09 Opportunities for Independent Clinics 86:34 Future of Chain Clinics and Market Share 90:43 Industry Outlook and Final Thoughts 95:25 Wrap Up and Outro ALL IA LINKS & CONTACT INFORMATION

Episode 206 showcases our hosts Dr Jake Sloane & David Segal. Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were. 00:00 Introduction 01:03 Travel Updates and Conference Highlights 04:55 Visiting Clinics and Learning From Peers 10:59 First Impressions of AMWC 18:27 Planning Conferences and Avoiding Overwhelm 26:25 Networking and Building Community 33:29 Key Lessons From Live Demonstrations 41:37 Risks of Copying Techniques Too Quickly 48:53 Balancing Education With Patient Safety 52:09 Ethical Considerations in High Volume Treatments 61:45 Managing Patient Expectations After Conferences 68:49 Realistic Treatment Planning and Follow Up 76:38 New Ideas From Miami Conference 80:09 Changing Perspectives on Toxin Dosing 86:34 Applying Conference Lessons in Practice 90:43 Final Reflections and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 205 hosts Dr Phillip Singh (Dermatologist based in Perth, Australia) & Helen Planting (Clinical Development Manager for Alocuro) Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. We revisit the topic of PRP having first covered it way back in episodes 19 & 20. 00:00 Introduction 01:03 Meet our Guests: Dr Philip Singh & Helen Planting 04:55 What PRP Is and How It Works 10:59 How PRP Is Prepared and Delivered 18:27 Differences Between PRP Systems 26:25 Choosing the Right Patients for PRP 33:29 Setting Realistic Treatment Expectations 41:37 Common Reasons PRP Results Disappoint 48:53 Combining PRP With Other Treatments 52:09 PRP for Skin Rejuvenation 61:45 PRP for Hair Loss and Treatment Limits 68:49 Importance of Patient Health and Lifestyle 76:38 Role of Platelet Dose and Technique 80:09 Introducing Biofiller and How It Works 86:34 When to Use Biofiller vs Traditional Fillers 90:43 Future of PRP and Regenerative Treatments 95:25 Final Thoughts and Wrap Up This episode was supported by Alocuro. ALL IA LINKS & CONTACT INFORMATION

Episode 204 hosts Melissa Isaia (Co-founder of Juvae and the CNA - Cosmetic Nurses Association) & Nicole Schmid (Registered Nurse, Co-founder of Juvae & the CNA) Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler. In Chapter 7 of 'The Business of Injecting' episodes, we explore: Melissa and Nicole's backgrounds How and why they created Juvae Get insight into how Juvae assesses 'competency' amongst their injectors The dilemma with new student nurses specifically training to become injectors What the CNA is and why Melissa and Nicole helped found it What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA The future of injecting and the how the market might evolve over the next few year in Australia 00:00 Introduction 01:03 Meet our Guests: Melissa Isaia & Nicole Schmid-Sanele 04:55 Starting a Business in Early Aesthetics 10:59 How the Industry Has Changed Since 2009 18:27 From Employees to Nurse Entrepreneurs 26:25 Challenges With Clinic Partnerships 33:29 Building a Support and Training Network 41:37 Education Standards and Competency Gaps 48:53 Role of the Cosmetic Nurses Association 52:09 Protecting Nurses and Patient Safety 61:45 Training Requirements for New Injectors 68:49 Ongoing Skills and Competency Development 76:38 Working With Regulators and Policy Changes 80:09 Growth of the Cosmetic Nursing Workforce 86:34 Oversupply Risks and Market Sustainability 90:43 Future of the Aesthetics Industry 95:25 Final Thoughts and Wrap Up ALL IA LINKS & CONTACT INFORMATION