Inside Aesthetics Ep 204 The Business of Injecting (Chapter 7) | Melissa Isaia & Nicole Schmid-Sanele
Episode 204 hosts Melissa Isaia (Co-founder of Juvae and the CNA - Cosmetic Nurses Association) & Nicole Schmid (Registered Nurse, Co-founder of Juvae & the CNA)
Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler.
In Chapter 7 of 'The Business of Injecting' episodes, we explore:
- Melissa and Nicole's backgrounds
- How and why they created Juvae
- Get insight into how Juvae assesses 'competency' amongst their injectors
- The dilemma with new student nurses specifically training to become injectors
- What the CNA is and why Melissa and Nicole helped found it
- What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA
- The future of injecting and the how the market might evolve over the next few year in Australia
00:00 Introduction 01:03 Meet our Guests: Melissa Isaia & Nicole Schmid-Sanele 04:55 Starting a Business in Early Aesthetics 10:59 How the Industry Has Changed Since 2009 18:27 From Employees to Nurse Entrepreneurs 26:25 Challenges With Clinic Partnerships 33:29 Building a Support and Training Network 41:37 Education Standards and Competency Gaps 48:53 Role of the Cosmetic Nurses Association 52:09 Protecting Nurses and Patient Safety 61:45 Training Requirements for New Injectors 68:49 Ongoing Skills and Competency Development 76:38 Working With Regulators and Policy Changes 80:09 Growth of the Cosmetic Nursing Workforce 86:34 Oversupply Risks and Market Sustainability 90:43 Future of the Aesthetics Industry 95:25 Final Thoughts and Wrap Up