The Story Power Marketing Show

Annie Wyatt, author and illustrator of children's books who also leads a corporate marketing team, talks about storytelling across work and home. She explores empathy as the heart of great stories. She explains using metaphor and symbolism. She shares practical tactics for promoting books and using stories as business tools.

Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands.Nikki has overseen the management of over $100 million in digital media. Her extensive experience spans everything from search engine marketing and paid social to display advertising and influencer/blogger relationships.She and Tom cover the distinctions and strategies of SEO and paid search, the evolving landscape of AI in marketing, and actionable insights for optimizing content to enhance brand visibility.DISCUSSED IN THIS EPISODE~02:31 Understanding Performance-Based Marketing~06:27 The Role of SEO in Modern Marketing~11:30 Leveraging AI for Business Growth~15:29 Paid vs. Organic Search Strategies~19:41 Practical Tips for Optimizing ContentFULL EPISODE VIDEOhttps://vimeo.com/1103400165CONNECT WITH NIKKILinkedIn: https://www.linkedin.com/company/18279521YouTube: https://www.youtube.com/@pennockcoTikTok: https://www.tiktok.com/@pennock.coInstagram: https://www.instagram.com/we_are_pennock/Spotify: https://open.spotify.com/show/2eQek9af96Ouctyh8Zw9v7

Professor Pete Alexander is the President of the greatest interior landscaping company in the San Francisco Bay Area - Office Plants by Everything Grows. In addition, he has served as an adjunct college professor for several universities, where he has helped inspire thousands of students to develop and apply key concepts of marketing specifically to their area of interest. He's also a TEDx speaker and best-selling author on reducing stress - helping transform burned out workers into engaged employees. Lastly, but certainly not least, he is a certified Laughter Yoga Ambassador and improv comedy cast member, supporting his community to laugh more and stress less.He and Tom discuss the power of laughter on managing business stress, overcoming rejection, and combating toxic perfectionism.DISCUSSED IN THIS EPISODE~02:10 The Power of Laughter in Overcoming Rejection~05:31 Laughter as Medicine: Physical and Mental Benefits~15:25 Discovering Laughter Yoga~20:58 Seattle and Yoga Laughter Club~21:44 Toxic Perfectionism: A Personal Journey~25:48 Overcoming Toxic Perfectionism~34:01 The Power of Focus and Avoiding MultitaskingFULL EPISODE VIDEOhttps://vimeo.com/1101521732CONNECT WITH PETEWebsite: https://petealexander.comSocial Media:LinkedIn: https://www.linkedin.com/in/petealexander/YouTube: https://www.youtube.com/channel/UCHHO6IiWyn56aURq585fxVAInstagram: https://instagram.com/stressexpertFacebook: https://www.facebook.com/stressexpert

Over his 20 career, Ondar Tarlow has worked with both industry leaders and nonprofits to solve complex marketing challenges with measurable results. He’s known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. Now he uses his experience to help companies supercharge their marketing and drive real growth with bold, unforgettable strategies.In this episode, he and Tom discuss how to understand data, craft compelling stories, and harness the rising power of AI to enhance marketing strategies while maintaining brand integrity. DISCUSSED IN THIS EPISODE~02:38 Blending Data-Driven Insights with Creative Storytelling~04:14 Simplifying Complex Concepts Through Storytelling~13:39 The Role of AI in Modern Marketing~23:33 Community Impact and Brand StrategyFULL EPISODE VIDEOhttps://vimeo.com/1099814962CONNECT WITH ONDARLinkedIn: linkedin.com/in/ondar

Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016.Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience's journey, prioritizing clear calls to action, and using contextual social proof. This episode is a goldmine for anyone looking to refine their marketing strategies and better connect with their audience.DISCUSSED IN THIS EPISODE02:33 The Magic of Great Copywriting05:36 Understanding User Experience (UX)17:52 The Psychology of Persuasion24:21 Combining Copy, UX, and Psychology for Success26:02 Leveraging AI in MarketingFULL EPISODE VIDEOhttps://vimeo.com/1098011042CONNECT WITH CHRISWebsite: https://conversionalchemy.net/newsletterSocial Media:X (Twitter) - https://x.com/silvestrichrisIG - https://www.instagram.com/hellyeschris/Youtube - https://www.youtube.com/channel/UCEYbTggZWc4f3nmy0NxAYQQLinkedIn - https://www.linkedin.com/in/christophersilvestri

Robert is the President of MultiVision Digital and has over 20+ years of background in video marketing, Saas-based marketing, and sales tactics. MultiVision Digital provides the full spectrum of video strategy, video production and video marketing services that businesses need to drive action across the entire buyer's journey. They've produced over 1600+ business videos since inception.In this episode, Tom and Robert get into the importance of focusing on messaging over visuals, integrating video into different business objectives, creating a library of video content, and practical tips for producing effective videos. Robert emphasizes the importance of showing up as human and transparent in video content while sharing actionable advice for both beginners and experienced marketers.DISCUSSED IN THIS EPISODE~01:51 The Importance of Video in Today's Business~03:51 How Video Shortens the Sales Cycle~08:55 Building a Library of Effective Sales Videos~12:02 Marketing vs. Sales: Defining the Distinction~17:50 Creating Effective and Human-Centric Videos~23:01 Working with Multi Vision DigitalFULL EPISODE VIDEOhttps://vimeo.com/1095155731CONNECT WITH ROBERTWebsite: https://multivisiondigital.com/Website: https://multivisioncreative.com/For more info on video strategy and video marketing visit:https://multivisiondigital.com/https://multivisioncreative.com/https://videoformanufacturing.com/Social Media:Facebook: https://www.facebook.com/NYCOnlineVideoProductionX: https://twitter.com/nycvideomktgLinkedIn: https://www.linkedin.com/company/multivision-digital/LinkedIn: https://www.linkedin.com/in/robertweissnyc/YouTube: https://www.youtube.com/user/MVProductionsNYC

After founding and running a business software company for nearly 40 years, JR thought he was going to ride off into the sunset and retire. Instead, he started the BrushFires Ministry, using his ability to build unified teams to help others discover their strengths and weaknesses.In this episode, JR shares his journey from running a successful business software company to responding to a deeper calling in 2015. He highlights how he uses psychometric assessments to help individuals and organizations uncover their strengths and serve with authenticity.He and Tom also discuss discovering one’s purpose, the impact of ministry in both business and personal life, and the transformative power of storytelling. Whether you’re a devout Christian or from a different faith background, this episode offers valuable insights into finding passion and purpose in your life and work.DISCUSSED IN THIS EPISODE1:07 JR's Journey From Business to Ministry03:14 The Turning Point From Challenges to New Beginnings05:17 Discovering Psychometric Assessments07:43 The Birth of Brush Fires Ministry09:52 The Broader Concept of Ministry15:44 Marketing as Ministry17:36 Finding Joy in Purpose and Obedience26:26 How to Connect with JR and His WorkFULL EPISODE VIDEOhttps://vimeo.com/1093008742CONNECT WITH JRWebsite: https://www.brushfires-digital.comBook: https://www.BrushFires-Digital.com/user-accessSocial MediaLinkedin: https://www.linkedin.com/in/john-j-rennie/Instagram: https://www.instagram.com/brushfires.ministry/Facebook: https://www.facebook.com/groups/430555434394373YouTube: https://www.youtube.com/@BrushFiresMinistry

Kirsten understands that time is the most valuable asset for business owners. That's why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.In this episode they delve into the 'invisible problem' many business owners face, the power of video content for local SEO and client engagement, and how a marketing VA (Virtual Assistant) can streamline content creation. Kirsten also tackles common objections to hiring VAs, such as the time needed for training and concerns about quality, ultimately demonstrating how delegating content tasks can free up business owners to focus on growth. Practical insights and resources are shared for those looking to enhance their marketing efforts.DISCUSSED IN THIS EPISODE~01:44 The Invisible Problem in Business~02:16 The Power of Video and Podcasting~08:15 Leveraging Virtual Assistants for Business Growth~09:28 Creating and Repurposing Content~16:49 Overcoming Objections to Hiring VAs~21:13 Kirsten's Services and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1091098692CONNECT WITH KIRSTENWebsite: https://sixfigurebusinesscoaching.com/Free Gift: Double Your Income with a Marketing VA: https://outsourcingforbosses.comSocial Media:YouTube: https://youtube.com/@sixfigurebusinesscoachingFacebook Page: https://www.facebook.com/SixFigureBusinessCoachingFacebook: https://www.facebook.com/kirsten.graham.3517LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/Instagram: https://www.instagram.com/sfbizcoaching/

Craig Taylor, CISSP, is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits.In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals to improve their own cybersecurity.DISCUSSED IN THIS EPISODE~02:29 The Psychology Behind Cyber Hoot's Training~04:55 Challenges and Innovations in Cybersecurity Training~05:57 Positive Reinforcement in Cybersecurity~09:25 Empirical Evidence and Future Studies~12:43 Patenting a New Approach~16:14 Applying Cybersecurity Lessons to Coaching and Consulting~20:13 The Reality of Cyber Threats~22:35 The Challenge of Cyber Insurance~23:54 Real-Life Cybersecurity Incidents~24:09 Overcoming Cybersecurity Fears~25:44 Cybersecurity Awareness and Education~26:55 Free Cybersecurity Resources~28:47 Positive and Negative Reinforcement in Marketing~31:10 The Importance of Cyber Literacy~37:56 The Growing Threat of CybercrimeFULL EPISODE VIDEOhttps://vimeo.com/1089219928CONNECT WITH CRAIGWebsite: https://cyberhoot.com/Social Media:https://www.linkedin.com/in/craigmtaylor/https://www.linkedin.com/company/cyberhoot/https://twitter.com/CyberHootshttps://www.facebook.com/CyberHoot/

Mark started as an entrepreneur who founded two staffing companies he later exited successfully for 7 figures each. Today, he channels his 35 years of experience into teaching, coaching, speaking, and developing courses aimed at helping others find their purpose in life. His unique approach, characterized by humanity, empathetic communication, and “kind” candor, has helped him change hundreds of lives.Mark shares his philosophy of 'kind candor' and how it plays a crucial role in building communication skills and confidence. Drawing from his extensive experience and personal anecdotes, including his unique journey as a single parent and successful entrepreneur, Mark provides valuable insights into how clear communication and honest feedback can lead to personal and professional growth. DISCUSSED IN THIS EPISODE~02:14 The Concept of Kind Candor~07:43 Mark's Personal Journey and Family Influence~12:51 From Personal Lessons to Professional Coaching~20:13 The Power of Confidence~20:33 Building Communication Skills~21:37 The Role of Questions~24:28 Kind Candor in Coaching~30:18 Challenges in Leadership~36:00 Connecting with Mark AylwardFULL EPISODE VIDEOhttps://vimeo.com/1086678242CONNECT WITH MARKWebsite: https://www.7pillarsglobal.com/Free Workbook: https://drive.google.com/file/d/1QZe0MbJr7fb3_qwoY8pGfc0i663g9iXg/view?usp=drive_link