The Story Power Marketing Show How to Train Cyber Savvy Teams Without Shame or Shock Collars (with Craig Taylor)
Craig Taylor, CISSP, is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits.
In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals to improve their own cybersecurity.
DISCUSSED IN THIS EPISODE
~02:29 The Psychology Behind Cyber Hoot's Training
~04:55 Challenges and Innovations in Cybersecurity Training
~05:57 Positive Reinforcement in Cybersecurity
~09:25 Empirical Evidence and Future Studies
~12:43 Patenting a New Approach
~16:14 Applying Cybersecurity Lessons to Coaching and Consulting
~20:13 The Reality of Cyber Threats
~22:35 The Challenge of Cyber Insurance
~23:54 Real-Life Cybersecurity Incidents
~24:09 Overcoming Cybersecurity Fears
~25:44 Cybersecurity Awareness and Education
~26:55 Free Cybersecurity Resources
~28:47 Positive and Negative Reinforcement in Marketing
~31:10 The Importance of Cyber Literacy
~37:56 The Growing Threat of Cybercrime
FULL EPISODE VIDEO
https://vimeo.com/1089219928
CONNECT WITH CRAIG
Website: https://cyberhoot.com/
Social Media:
https://www.linkedin.com/in/craigmtaylor/
https://www.linkedin.com/company/cyberhoot/