The Story Power Marketing Show How to Use Storytelling to Connect at Work and at Home (with Annie Wyatt)
Jul 30, 2025
Annie Wyatt, author and illustrator of children's books who also leads a corporate marketing team, talks about storytelling across work and home. She explores empathy as the heart of great stories. She explains using metaphor and symbolism. She shares practical tactics for promoting books and using stories as business tools.
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How A Toddler Sparked A Book Idea
- Annie Wyatt began writing children's books during COVID inspired by her three-month-old son's imagination, where everyday places became 'castles.'
- That real-life moment led to All Kinds of Castles, merging her marketing skills with motherhood to craft stories for kids.
Same Story Power For Marketing And Bedtime
- Storytelling influences both B2B prospects and toddlers by inspiring and sparking imagination tailored to each audience.
- Annie uses different stories and tones but the same underlying goal: influence through emotional connection.
Empathy Is The Core Connection
- Empathy anchors both children's books and business storytelling by reflecting the audience's experience and normalizing differences.
- All Kinds of Castles teaches that every shelter can be a 'castle,' building openness to diverse lives.
