The Story Power Marketing Show

Ralph Velasco has been a full-time travel photographer and international tour organizer for 16+ years, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)He's spoken all over the world and in the U.S. at the Travel & Adventure Shows and the New York Times Travel Show, as well as travel blogger conferences (in Spain, Sweden, Israel, and Ireland) and the IOETI digital marketing conference in Cairo, Egypt (see more at https://continentaldrifter.co/speaking/)When not traveling, Ralph is based in Chicago. However, he's been location-independent for 11+ years and traditionally spends anywhere from 8 - 9 months on the road internationally scouting and leading his tours.Tom and Ralph dive into the importance of mindful travel and putting the experience above everything else, offering valuable insights for aspiring travel entrepreneurs and travelers alike.DISCUSSED IN THIS EPISODE~02:15 Ralph's Journey from Restaurant Owner to Travel Photographer~03:27 The Dawn of Digital Photography and New Beginnings~05:10 Building a Photography Business in California~06:48 From Hobby to Full-Time Travel Photography~09:09 Teaching Photography and Organizing Tours~10:42 Evolving the Travel Business~17:24 Crafting Unique Travel Experiences~20:18 Using Content to Attract Clients~20:49 Building a Personal Brand for Travel Tours~22:53 The Importance of Personal Connection in Business~24:31 Creating a Community Before the Trip~25:11 Introducing the Tour Organizer Training Course~26:50 Target Audiences and Learning More~30:02 The Mindful and Intentional Traveler Series~36:30 Final Thoughts and Travel PhilosophyFULL EPISODE VIDEOhttps://vimeo.com/1085885201CONNECT WITH RALPHWebsite: https://continentaldrifter.coBooks:The Cultural Etiquette Handbook (FREE): https://tinyurl.com/etiquetteebookHow to Be a Mindful Traveler Using Your 5+ Senses (https://www.amazon.com/gp/product/B0DFM2P87D)Travel Activity Book for Adults: GRATITUDES Edition (https://www.amazon.com/gp/product/B0D3MKB1TP)60 AFFIRMATIONS for Travel (https://www.amazon.com/dp/B0CQPLBM6T)

Lindsay Scherr Burgess is the Founder and Moss Boss of Green Wallscapes, a company that brings spaces to life with no-hassle preserved moss, walls, logos, lettering and art.She has done over 1000 projects in over 35 states, Canada, and the Caribbean and employs a team of mostly female artists in her West Palm Beach studio. Her company’s work has been called “a lavish expression of botanical joy” and has been featured in Architectural Digest, Veranda Magazine, Palm Beach Post, Palm Beach Daily News, and more.Lindsay shares insights on the importance of niching down, marketing effectively, and creating operational efficiencies. She also emphasizes the significance of understanding your audience and being responsive to their needs.DISCUSSED IN THIS EPISODE~02:42 The Accidental Start of the Moss Wall Business~05:56 How to Scale Well~10:41 Marketing Insights and Business Development~24:14 Navigating Economic Challenges and Operational EfficiencyFULL EPISODE VIDEOhttps://vimeo.com/1084182853CONNECT WITH LINDSAYWebsite: www.greenwallscapes.comSocial Media Links:tiktok.com/greenwallscapesfacebook.com/greenwallscapesinstagram.com/greenwallscapesyoutube.com/greenwallscapes

Christopher Filipiak is a consultant and coach who specializes in helping CEOs transform their sales approach. With his background in engineering, data analytics, and Fortune 100 consulting, Christopher offers a unique and holistic method to sales that integrates strategy, execution, and mindset transformation. To enhance sales he emphasizes viewing it as an act done 'for someone' rather than 'to someone,' encouraging a shift from manipulative tactics to ethical persuasion. This approach also fosters genuine connections and long-term client relationships. Tune in to learn how to simplify sales, close more deals with less stress, and transform your business approach through the power of storytelling and a renewed mindset.DISCUSSED IN THIS EPISODE~01:52 The Philosophy of Sales: Selling For Someone, Not To Someone~03:50 Transforming Sales Mindset: From Manipulation to Ethical Persuasion~07:36 The Importance of Consistency in Sales~14:07 Overcoming Sales Resistance: A Call to Action~16:16 Christopher's Coaching Approach and Services~22:38 Final Thoughts and How to Connect with ChristopherFULL EPISODE VIDEOhttps://vimeo.com/1081725547CONNECT WITH CHRISTOPHERWebsite:https://www.christopherfilipiak.comSocial Media: https://www.linkedin.com/in/christopherfilipiak/

Jason Croft has built his career on amplifying voices that often go unheard in a landscape dominated by self-proclaimed experts. With over 30 years of global content creation experience, including award-winning films and exotic animal shows, he now focuses on transforming accomplished leaders from "unknown experts" into recognized authorities in their fields.As the founder of Media Leads and host of Strategy & Action and co-host of Sales Assassins, Jason specializes in uncovering and showcasing the genius of others. His company builds Video Visibility Platforms for coaches and consultants who are ready to claim their rightful position of influence in markets often dominated by less qualified voices.DISCUSSED IN THIS EPISODE~02:37 Understanding Video Visibility Platforms~04:42 The Strategic Role of Podcasts in Business~16:19 Practical Tips for Starting Your Own Video Podcast~19:44 Expanding Your Reach Beyond Podcasts~23:19 Jason Croft's Shows and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1081046960CONNECT WITH JASONWebsite: https://thejasoncroft.com/Podcast: https://www.strategyactionshow.com/Social Media: https://www.linkedin.com/in/thejasoncroft/https://www.facebook.com/thejasoncrofthttps://twitter.com/thejasoncrofthttps://www.instagram.com/thejasoncroft/

Graeme’s entrepreneurial journey began when he was 10 selling World of Warcraft skins online. Since then, he's co-founded multiple successful companies across diverse sectors, including digital currency, gaming and software development.With more than 24 years of experience, Graeme now helps entrepreneurs scale their businesses and prosper through one-on-one consulting, group coaching, and communities where founders can connect, escape isolation, and help each other. DISCUSSED IN THIS EPISODE~01:46 The Entrepreneurial Grind: Passion vs. Reality~02:55 Scaling Challenges and Lessons Learned~04:36 The Importance of Focus in Business Growth~06:05 Building a Supportive Entrepreneurial Community~08:51 Founder Dinners: Connecting and Sharing Experiences~19:43 The Value of Shared Experiences and Community Support~24:12 The Importance of Vulnerability in Growth~28:06 The Struggles of Exited Founders~29:41 The Hard Work of Self-Identity and Growth~33:11 The Power of Focus in Execution~36:51 Storytelling for Business GrowthFULL EPISODE VIDEOhttps://vimeo.com/1075985580CONNECT WITH GRAEMEWebsite: https://www.graemebarlow.com/Social Media: https://www.instagram.com/graemebarlow/https://twitter.com/graemebarlow?lang=enhttps://www.linkedin.com/in/graemebarlow/?originalSubdomain=cahttps://www.instagram.com/graemebarlow/https://twitter.com/graemebarlow?lang=enhttps://www.linkedin.com/in/graemebarlow/?originalSubdomain=ca

David is a video strategist who knows exactly how to help companies solve real business problems through the power of video storytelling. As the CEO of Remote Video Testimonials, he helps businesses leverage client success stories as a powerful tool to build trust and generate more sales with client video testimonials. His clients include digital marketing agencies, software companies, IT companies, home improvement companies, and healthcare organizations from across the country.David explains how video testimonials can build trust, drive more sales, and address common objections in the sales process. He shares case studies and practical advice on leveraging video content effectively. Tune in to learn how to turn your best clients into your best salespeople and transform your business from chasing leads to attracting them.DISCUSSED IN THIS EPISODE~01:45 The Power of Video Testimonials~05:31 Real-World Success Stories~06:54 Strategic Use of Video Testimonials~17:05 DIY vs. Professional Video Testimonials~24:04 The Remote Video Testimonials Process~31:05 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1066928485CONNECT WITH DAVIDWebsites: https://remotevideotestimonials.comhttps://govidiance.com/https://heirloomdocs.com/Social Media: https://www.linkedin.com/in/davidvogel17/https://www.facebook.com/cameraeyeshttps://www.facebook.com/RemoteVideoTestimonialshttps://www.instagram.com/remotevideotestimonials/

Alan is co-founder of STRATA Originals, a personal branding agency that works with CEOs, executives, entrepreneurs, and legal professionals. Alan has coached or trained over 600 CEOs in the past two years on how to apply a strategic, intentional, and authentic approach. His passion for personal branding comes from over two decades of experience in leadership roles, including public companies, partnerships, and entrepreneurial ventures. Alan also provides examples of transformation through personal branding, and practical steps for creating impactful video content. Listen in to learn how personal branding can help you attract clients organically and inspire trust at scale.DISCUSSED IN THIS EPISODE~01:41 Defining Personal Branding~04:19 The Process of Personal Branding~05:52 Overcoming Fear and Building Confidence~11:25 Content Creation and Storytelling~13:43 Transformation Stories and Successes~15:59 Getting Started with Personal BrandingFULL EPISODE VIDEOhttps://vimeo.com/1064656493CONNECT WITH ALANWebsite: https://strataoriginals.com/Special Offering: https://strataoriginals.com/five-steps-to-successSocial Media: https://www.facebook.com/alan.mclaren1https://www.linkedin.com/in/alanmclaren/https://x.com/alanmclarenhttps://www.instagram.com/alanmclaren23/https://www.youtube.com/@Alanmclaren23

Christy is the founder of Purpose First Advisors, a firm that specializes in helping business owners enjoy the highest possible income, wealth and freedom from their businesses.She advises business owners who want to deeply understand their business, optimize its performance, and position it to be profitable and transferrable. She specializes in growth acceleration through the lens of succession and exit planning.We discuss how business owners can build a business that depends on them less and pays them more, covering key strategies such as focusing on high monthly recurring revenue, maintaining low customer concentration, and creating a strong management team. Christy shares her insights on starting with the end in mind, offering practical advice and personal stories to illustrate the path to a more sustainable and profitable business.DISCUSSED IN THIS EPISODE~02:30 Building Your Business with the End in Mind~04:27 The Entrepreneurial Journey: From Escape to Success~10:56 Key Strategies for a Low Owner Dependence Business~20:49 Christy's Role as a Business Coach~25:45 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1062366977CONNECT WITH CHRISTYWebsite: https://www.purposefirstadvisors.com/Social Media: https://www.linkedin.com/in/christymaxfield/

Sally A. Curtis is an extraordinary content creator & repurposing specialist who helps legacy-focused leaders stand out as the obvious choice to hire.Through her award-winning business, “Monetise Your Content,” Sally turns books into years’ worth of bitesize content so authors can extend their brand, amplify visibility, build audience authority, deepen connections with prospects and clients……and, the bottom line, SELL MORE while working less. Sally explains strategies for effective visual branding, the importance of reflecting the audience's aspirations, and the process her agency follows to create tailored content assets.DISCUSSED IN THIS EPISODE~1:50 The Power of Bite-Sized Content~03:48 Consistency in Content Creation~09:23 The Art of Visual Storytelling~21:48 The Process of Content Creation~24:41 Closing Thoughts and ResourcesFULL EPISODEhttps://vimeo.com/1060388208CONNECT WITH SALLYWebsite: https://www.sallyacurtis.bizBlog: https://sallyacurtis.biz/ebook-ideasSocial Media: https://www.instagram.com/sally.a.curtis/https://www.linkedin.com/in/sallyacurtis/https://www.facebook.com/CoachSallyACurtis/https://www.youtube.com/@SallyACurtis/streams

Chantal left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made.Since then, she’s helped hundreds of coaches, consultants and speakers to grow their businesses, showing them how to tell their stories. Her marketing advice is bossy, practical and down to earth. She’s written three books. The third one, all about StandOut Strategies, was published in 2024.We discuss the evolving tools in marketing, the importance of personal touchpoints like phone calls and handwritten notes, and she offers practical tips for integrating these strategies to grow and enjoy your business more. Visit appletreeuk.com to take a test and find out which strategy suits your business best.DISCUSSED IN THIS EPISODE~02:25 Chantal's Journey to Entrepreneurship~04:38 Evolution of Apple Tree Marketing~06:26 The Five Standout Strategies~12:31 The Power of the Telephone~19:00 Building Authentic Connections~20:37 Exploring the Five Strategies in Depth~28:24 How to Discover Your Standout Strategy~30:50 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1058490882CONNECT WITH CHANTALWebsite: https://appletreeuk.comBook: https://appletreeuk.com/products/stand-out-strategies/Social Media: https://www.linkedin.com/in/chantalcornelius/