The Story Power Marketing Show

Chantal left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made.Since then, she’s helped hundreds of coaches, consultants and speakers to grow their businesses, showing them how to tell their stories. Her marketing advice is bossy, practical and down to earth. She’s written three books. The third one, all about StandOut Strategies, was published in 2024.We discuss the evolving tools in marketing, the importance of personal touchpoints like phone calls and handwritten notes, and she offers practical tips for integrating these strategies to grow and enjoy your business more. Visit appletreeuk.com to take a test and find out which strategy suits your business best.DISCUSSED IN THIS EPISODE~02:25 Chantal's Journey to Entrepreneurship~04:38 Evolution of Apple Tree Marketing~06:26 The Five Standout Strategies~12:31 The Power of the Telephone~19:00 Building Authentic Connections~20:37 Exploring the Five Strategies in Depth~28:24 How to Discover Your Standout Strategy~30:50 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1058490882CONNECT WITH CHANTALWebsite: https://appletreeuk.comBook: https://appletreeuk.com/products/stand-out-strategies/Social Media: https://www.linkedin.com/in/chantalcornelius/

Seth is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities. He is the founder of Ow-IN A/F, a boutique strategic communications agency specializing in advising coaches, consultants, small business owners, and other for-profit and not-for-profit professionals.In this episode, we discuss the importance of leveraging other people's audiences to grow your own by guesting on podcasts and other speaking opportunities. Donlin shares his insights on effective storytelling, controlling interviews, and the importance of seeding your call to action throughout the podcast. He also discusses the process of booking oneself versus using a podcast booking agency and offers a free appearance audit to help listeners improve their podcast guesting skills. Tune in for valuable tips on harnessing the power of authentic storytelling to connect with target audiences and drive exponential growth.DISCUSSED IN THIS EPISODE~03:49 The Concept of Leveraging Other People's Audiences~08:30 Practical Steps to Get on Podcasts~24:04 Maximizing Your Podcast Appearances~34:32 Special Offer and Final Thoughts~39:14 Conclusion and Call to ActionFULL EPISODE VIDEOhttps://vimeo.com/1057771119CONNECT WITH SETHWebsite: https://sethdonlin.comSocial Media: https://www.linkedin.com/in/sethdonlin/https://www.instagram.com/seth.donlin/https://www.threads.net/@seth.donlinhttps://www.facebook.com/seth.donlin.5

In this episode, host Tom Ruwitch interviews Liam Naden, a speaker, teacher, writer, and researcher who shares his transformative journey from millionaire to homeless and back to a thriving life. Liam reveals the secret to success lies not in traditional goal-setting but in 'letting yourself off the hook' and allowing your brain to guide you to the next step. He explains his four-part brain model, the significance of the creative brain, and how activating the right brain state can lead to a life without stress and full of fulfillment. The discussion delves into the biology of thriving, the inefficacy of goal-setting, and practical steps to harness the power of your brain for an optimal life. Listeners are encouraged to visit Liam's website for additional resources and tools to get unstuck and thrive.DISCUSSED IN THIS EPISODE01:04 Meet Liam Naden: From Millionaire to Homeless04:16 The Turning Point: Losing Everything09:12 Rebuilding Life: New Opportunities and Success17:12 Understanding the Secret to Success23:10 The Law of Conservation of Energy24:02 Understanding Your Brain's Efficiency24:46 The Reality of Goal Setting26:51 Biological Efficiency and Action31:27 Activating Your Creative Brain33:48 The Role of Fear and Survival Brain36:32 Practical Steps to Thrive38:48 Final Thoughts and ResourcesCONNECT WITH LIAM NADENWebsite:https://www.liamnaden.com/Social Media:https://www.facebook.com/liamnadenfanhttps://www.linkedin.com/in/liamnaden/https://www.instagram.com/liamnaden/https://www.youtube.com/c/LiamNadenhttps://www.pinterest.co.uk/liamnaden/_created/https://twitter.com/LiamNadenhttps://www.tiktok.com/@liamnadenFULL EPISODE VIDEOhttps://vimeo.com/1053356817

In this episode of the Story Power Marketing Show, Tom Ruwitch discusses the advantages of quiz marketing with Maxwell Nee, Chief Revenue Officer of ScoreApp. With over 6,800 paying clients, ScoreApp helps businesses use quizzes to engage prospects, gather valuable data, and provide personalized, instant feedback. Maxwell shares strategic insights on deploying quizzes effectively across different business models and stages, illustrated with practical examples. The conversation covers the compelling nature of gamified quizzes, the importance of valuable lead magnets, and the framework of ScoreApp's platform, including AI-driven campaign creation and CRM integration.EPISODE HIGHLIGHTS00:57 Meet Maxwell Nee: Entrepreneur and Quiz Marketing Expert01:30 Understanding Quiz Marketing: Strategies and Examples03:26 The Power of Immediate Feedback and Personalized Engagement04:43 Quiz Marketing for Coaches and Consultants07:53 How ScoreApp Works: Features and Benefits14:20 Getting Started with ScoreApp: Tips and Resources19:21 Final Thoughts and Call to ActionCONNECT WITH MAXWELL & SCOREAPPWebsite: https://www.scoreapp.com/Book (Scorecard Marketing): https://www.amazon.com/Scorecard-Marketing-four-step-playbook-getting/dp/1781337195LinkedIn - https://www.linkedin.com/in/maxwellnee/Facebook: https://www.facebook.com/groups/286510226284050Instagram: https://www.instagram.com/score_app

After selling $16.1 Million of his own products and services solely through strategic partnerships, Kevin Thompson intimately understands the value of right relationships.Hosting the Million Dollar Relationships podcast is the most rewarding thing he's done in his 28 years as an entrepreneur because it's exponentially expanded his ability to serve.Kevin facilitates strategic partnerships that have impacted millions of people’s lives and led to millions of dollars in revenue being created.In this episode, host Tom and Kevin discuss the importance of building right relationships. Kevin shares his journey and insights on how to identify and cultivate valuable business connections. They discuss the significance of being a giver, the pitfalls of transactional relationships, and the impact of strategic partnerships on business growth. Kevin also recounts personal experiences and lessons learned from both successful and failed partnerships. The episode emphasizes the importance of alignment, genuine service, and the long-term benefits of nurturing meaningful connections.DISCUSSED IN THIS EPISODE03:15 The Importance of Relationship Building06:57 Kevin's Journey: From Cleaning Business to Online Success10:40 The Power of Strategic Partnerships21:24 Identifying Right vs. Wrong Relationships25:46 Kevin's Personal Experiences with Partnerships35:47 How to Connect with Kevin Thompson37:39 Conclusion and Final ThoughtsCONNECT WITH KEVINWebsite: https://www.maximum-response.comFacebook:LinkedIn: https://www.linkedin.com/in/kevin-thompson-11725511/FULL EPISODE VIDEOhttps://vimeo.com/1044266832

Scott Hartley is a certified Email List Optimization Specialist who says there are 100 ways to get email marketing wrong and just a handful of ways to get it right. When it comes to avoiding the spam folder and getting emails to the inbox, most people get it wrong. Scott is the author of the bestselling book on email marketing, “Hit the Inbox.” When you read this book or work with Scott, you gain an unfair advantage over your competitors because your emails land in the inbox while theirs go to spam.DISCUSSED IN THIS EPISODE~Habits You Must Change if You Want to Stay Relevant in Your Email Marketing~What Metrics Matter For Maximizing Your ROI Through Email~How Spam Detectors and Other Filters are Changing, and How to Keep Up~The Main Methods to Increase Deliverability, Along With What to Completely Avoid~The Major Secret to Writing Emails That Work~The Counterintuitive Truth About How Many Emails Should You SendFULL EPISODE VIDEOhttps://vimeo.com/1039545433CONNECT WITH SCOTTWebsite: https://hittheinboxbook.comBook: Hit The Inbox Book - hittheinboxbook.comSocial Media: LinkedIn - https://www.linkedin.com/in/scottahartley/

Wendy is the founder of Memoir Writing for Geniuses. She offers coaching and classes for newbies and professionals to write their memoirs using principles instead of a process of trial and error. Her memoir, “Avoiding Prison and Other Noble Vacation Goals,” was published by Three Rivers Press, a division of Penguin Random House. She is also the author of the book, “The Memoir Engineering System,” the result of 15 years of research that details a six-step process that allows writers to craft their memoirs from the ground up with no structural errors. Her motto is “Make your first draft your final draft.”DISCUSSED IN THIS EPISODE~Why Writing a Memoir Can Unlock Opportunities in Business and Life~What Makes a Memoir Different From an Autobiography~Methods to Learn Your Powerful Story and Craft an Insightful Memoir~How to Grab Readers by Ethically Using Poetic LicenseFULL EPISODE VIDEOhttps://vimeo.com/1038896717CONNECT WITH WENDYWebsite: https://www.geniusmemoirwriting.comFree Class:  https://www.geniusmemoirwriting.com/free-class.htmlSocial Media: https://www.youtube.com/@memoirwritingforgeniuseshttps://www.linkedin.com/in/writerwendydale/https://www.facebook.com/groups/memoirwritingforgeniuses

Kayla Crawford is an experienced virtual assistant who understands what it takes for businesses to operate efficiently. As the owner of Crawford Virtual Assisting,   Kayla supports business owners and high-level executives by providing administrative services, social media management, technology production, website development, digital marketing, reporting, and more.DISCUSSED IN THIS EPISODE~Why Hiring Virtual Assistants Boosts Efficiency~Pros and Cons of Hiring Overseas vs. in America~What to do to Master Virtual Assistant Communication~How to Hire the Right Virtual AssistantFULL EPISODE VIDEOhttps://vimeo.com/1035494119CONNECT WITH KAYLAWebsite: https://www.facebook.com/profile.php?id=61551212878789Social Media: www.linkedin.com/in/kayla-jackson-e

Chad is a veteran marketing and product leader with over 20 years of experience driving business growth and innovation. As Chief Marketing Officer at AudioEye, he leads strategic initiatives in brand development, product marketing, and customer engagement for the premier digital accessibility platform. Chad has a proven track record of scaling companies from $30 million to $3 billion in revenue and has guided four firms through successful IPOs. With past leadership roles at Adobe, Pluralsight, Vivint, and Traeger, he brings extensive expertise in both B2B and B2C sectors.DISCUSSED IN THIS EPISODE~Why Website Accessibility Is So Critical for Your Business (You Could Be Breaking the Law!)~What To Do If Your Website Isn’t Compliant~The Big But Often Overlooked Accessibility Points to Pay Attention To~How To Reframe Accessibility So That It Compliments Your MarketingFULL EPISODE VIDEOhttps://vimeo.com/1032227811CONNECT WITH CHADWebsite: https://www.audioeye.comSocial Media: www.linkedin.com/in/sollis

Adam Goldman is a top franchise coach and consultant. Adam knows that even with well-paying jobs, you can't pursue your own dreams while working for someone else. Franchising has allowed Adam, a father of three, to achieve his own dreams.Over the past 7 years, Adam has helped hundreds of people to change their lives through franchise business ownership. He helps others find the right franchise for them and goes on to match them with the right opportunity in their area.During his 20-year career as a business investor and franchise consultant, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, he grew the Vanguard Cleaning Area Developer concept in Houston into a multi-million-dollar enterprise, generating over 30 franchisees and 300 customers, which he has now sold.In his latest book, The Franchisee Lifestyle, Adam interviews existing franchisees from diverse backgrounds about their own journeys into independence. Demystifying the world of franchising, Adam’s book provides invaluable insights into the key factors that can make or break a franchise deal, helping readers avoid potential pitfalls and make informed decisions, as well as the unique benefits and opportunities that come with being part of a well-established brand.DISCUSSED IN THIS EPISODE~Why You Should Unlock the Franchisee Lifestyle to Escape Corporate America~How to Find Winning Franchise Opportunities While Avoiding the Pitfalls~What the Franchise Matchmaking Process Looks Like~Peeking Behind the Curtain on What Life as a Franchisee Looks LikeFULL EPISODE VIDEOhttps://vimeo.com/1031456846CONNECT WITH ADAMWebsite: https://www.franchisecoach.net/the-franchisee-lifestyle/|Book: https://www.amazon.com/Franchisee-Lifestyle-Future-Better-Think/dp/B07MKP8JW8/Social Media: https://www.linkedin.com/in/adamgoldmanfranchise/https://www.facebook.com/leadingfranchiseconsultant/https://www.youtube.com/channel/UCRQCtHcOPenRfQ_0IlMY08Qhttps://www.instagram.com/franchisecoach_adam/https://www.tiktok.com/@franchisecoachhttps://x.com/FranchisecoachG