The Story Power Marketing Show

Dr. Gouda has an honorary doctorate from the University of California in Strategic Marketing as a result of the many articles, research studies and publications in that field. He also has a masters degree from the University of Wollongong in Strategic Marketing.He recently launched a video series called "100 Minutes for Acing Your Marketing Game." When completed, the series will contain 100 one-minute videos, each exploring a topic essential for you to master if you wish to be a marketing ace. Dr. Gouda covers essential topics from marketing strategies and digital tactics to innovative techniques and best practices.DISCUSSED IN THIS EPISODE~Key Lessons Learned After Making 100 Minutes of Videos on Marketing~How New Technology Can Help With Marketing in Surprising Ways~The Difference Between Marketing and SalesFULL EPISODE VIDEOhttps://vimeo.com/1021142659CONNECT WITH ISLAMWebsite: https://islamgouda.blogspot.com/Book: https://www.amazon.com/Startups-Marketing-Guide-Through-COVID-19-ebook/dp/B089S7DWM1https://www.audiobooks.com/audiobook/north-pole-musical-a-new-years-wish/810098?srsltid=AfmBOoqOwuohegOW1X4P_2it3teDvvjTgmLtTCFyI5xUuMj0-F5K94dISocial Media: LinkedIn: https://www.linkedin.com/in/islamgouda/ae.linkedin.com/in/islamgouda/Twitter: https://twitter.com/IslamGouda11

Traci is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies. Traci has more than three decades of expertise in Broadcast Media and Executive Management helping startups and Fortune 500 giants such as Google and Hilton. She's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. An international podcast expert and speaker, she created the Podcast Management Academy, the industry’s only Podcast Management Certification Program, and co-founded the Podcast Professionals Association. Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program.DISCUSSED IN THIS EPISODE~What “Sonic Identity” is and Why You Should Elevate It ASAP!~How to Start Building a Sonic Identity that Sticks~Why a Logo is So Much More Than You Think~How to Keep an Audience Hooked~What Producing a Podcast Looks LikeFULL EPISODE VIDEOhttps://vimeo.com/1020587290CONNECT WITH TRACIWebsite: https://produceyourpodcast.com/Social Media: LinkedIn: https://www.linkedin.com/in/tracilongdeforge/Instagram: https://www.instagram.com/produceyourpodcast/Facebook: https://www.facebook.com/tracideforgeYouTube: https://www.youtube.com/@produceyourpodcast

Drawing on her 15+ years in sales with more than $50 million  in professional services sold, Aleasha has established and perfected The Black Sheep Sales Method™ to help business people sell more – even if they thought they HATED sales. Aleasha’s clients discover how to love selling. They consistently convert up to 80% of their sales meetings – without pain, hard pitches, or pretending to be someone else. DISCUSSED IN THIS EPISODE~Why You Should Embrace Being a Black Sheep~What Makes Successful Sales So Hard in the “White Sheep” Traditional World~How to Become a Truly Effective Salesperson by Not Being a “Killer”~The Myriad Reasons to Be Careful With Paid Advertising~How to Become a “Black Sheep” SalespersonFULL EPISODE VIDEOhttps://vimeo.com/1015611348CONNECT WITH ALEASHAWebsite: https://aleashabahr.comSocial Media: instagram.com/aleashabahrlinkedin.com/in/aleashabahr

Brian is the founder of Choosy Consultant which helps mid-career consultants find financial freedom and live their best lives. He offers a new and different take on wealth-building, lifestyle design, and retirement. Brian builds customized comprehensive wealth plans for his clients in just one week. Brian is working toward a world where everyone has the time and support to define what success means to them and focus on building character over building resumes.DISCUSSED IN THIS EPISODE~Why It’s a Myth That You Need a “Pile of Cash” to Retire~The Main Mindset Shift to Take Control of Your Life~How to Make an Income in a Different Way~Why It’s Not as Risky to Start a Business as You Might ThinkFULL EPISODE VIDEOhttps://vimeo.com/1010525005CONNECT WITH BRIANWebsite: https://www.choosyconsultant.com/Take the "Time Freedom" Quiz: choosyconsultant.com/quizSocial Media: LinkedIn - https://www.linkedin.com/in/brianherriot/

Courtney Hurley and Kelly Evans are the visionary co-founders of Screws + Stiletto. Through their Market Like a CMO Course, they transform the way ambitious business owners approach their marketing strategies. With over 30 years of combined experience, Courtney and Kelly mastered the art of digital marketing.Courtney brings a wealth of knowledge in digital marketing, having worked with industry giants like Google, Amazon, and Wayfair.Kelly, a serial entrepreneur, successfully grew her first business to $5M in revenue in under three years. Together, they have united to address the common challenges faced by small business owners—offering them the tools and insights needed to take control of their marketing.DISCUSSED IN THIS EPISODE~What a CMO Knows That Business Owners Don’t~Why You Need to Avoid the Marketing Tools Trap~How to Build Your Marketing Foundation~The One Sign in Your Marketing That Says It's Guaranteed to Fail~Scientifically Proven Tactics to Increase Your Productivity by 5x~The Method for Avoiding Burnout Most Coaches MissFULL EPISODE VIDEOhttps://vimeo.com/1003522393CONNECT WITH COURTNEY AND KELLYWebsite: https://marketlikeacmo.comComplimentary 20-min solutions call: https://marketlikeacmo.com/cmo-solutionsSocial Media:https://www.instagram.com/marketlikeacmo/www.linkedin.com/in/courtney-hurley-marketing-consultant

Carmen Reed-Gilkison is the driving force behind Encore Empire, where she excels as an online business strategist. Certified as an Online Business Manager and Whole Person Coach, Carmen passionately supports B2B service providers and consultants by offering holistic business coaching and mentoring. Her focus is on building effective strategies and systems that enable her clients to generate consistent revenue effortlessly.DISCUSSED IN THIS EPISODE~The Key Difference Between a “Default” CEO and an “Empowered” One~How to Avoid Falling Back Into Default~The Blueprint for Becoming an Empowered CEO~Why You Need to Connect With Clients Where They’re At if You Want Their AttentionFULL EPISODE VIDEOhttps://vimeo.com/997706018CONNECT WITH CARMENWebsite: https://encoreempire.comGift:Master Your MindsetMindset: https://vip.encoreempire.com/sp-mindsetMindset issues affect everyone at one time or another. You have options when your mindset is off. This program provides simple yet effective steps you can take to shift how you view your place in your business and the world.Social Media:https://www.linkedin.com/in/carmen-reed-gilkison/https://www.facebook.com/EncoreEmpirehttps://www.facebook.com/carmen.reed.gilkisonhttps://www.facebook.com/groups/empireofunstoppableentrepreneurs

Dr. Jennifer Nash is an executive advisor, leadership development consultant and author who helps business leaders and organizations of all sizes prioritize people to power performance.Jennifer earned her MBA from the University of Michigan and her PhD from Case Western Reserve University. She taught over 700 rising leaders at Deloitte University and is a research fellow at the Weatherhead School of Business. She serves as an Executive, Leadership, and Career Coach at the University of Michigan and is a fellow at the Harvard/McLean Institute of Coaching.Jennifer is published in Harvard Business Review, LinkedIn, and select academic journals. She serves as adjunct faculty at the University of Michigan and has presented her groundbreaking leadership and coaching research at Harvard University and Columbia University. She is the author of the bestselling and award winning 2023 book Be Human, Lead Human: How to Connect People and Performance.DISCUSSED IN THIS EPISODE~How Simple Human Gestures Can Create Huge Impact~Leadership Stereotypes to Break Free From~Why It Pays to be the Model of What You Preach~What to Consider in the Human Approach That Unlocks Powerful MotivationFULL EPISODE VIDEOhttps://vimeo.com/994987821CONNECT WITH JENNIFERWebsite: https://drjennifernash.com/Book: Be Human, Lead Human: How to Connect People and Performance: https://amzn.to/3Vl8nraSocial Media: LinkedIn: https://www.linkedin.com/in/drjennifernash/Facebook: https://www.facebook.com/DrJenniferNashInstagram: https://www.instagram.com/drjennifernash/TikTok: https://www.tiktok.com/@drjennifernash

Bryan has worked in sales for 12+ years in various industries including software, sports hospitality, automotive, and construction. He wrote Pitching Sales! over 5 years while he continued to expand his own career. Bryan wrote the book to educate, guide, and encourage individuals who want to elevate their sales skills. This applies to new sales reps or sales veterans who wish to rise to the next level. The book can also help solopreneurs and other business owners who wish to hone their sales skills. DISCUSSED IN THIS EPISODE~Why the Bully Approach to Sales Doesn’t Work and How to Break Out of It~How to Learn from Hearing “No” in Sales~Turning a Sales Organization from Decent (or Worse) to Great~Why Closing is Worthless if You Can’t Perform the First 5 Steps of the Sales ProcessFULL EPISODE VIDEOhttps://vimeo.com/992883577CONNECT WITH BRYANWebsite: https://www.pitchingsalesconsulting.com/Book: https://www.amazon.ca/Pitching-Sales-Complete-Becoming-Professional/dp/B0BNP79JHK/Social Media: https://www.instagram.com/pitchingsales/

Dan is a career coach who helps professionals boost motivation, nurture well-being, and overcome challenges to accelerate their careers and enrich themselves with purpose and fulfillment. While Dan focuses on young professionals, Dan’s insights resonate with business people of any age. Dan spent more than 20 years working in the aerospace and defense industries. In addition to his Coaching business, Dan runs AIC Connect which connects Australian businesses to the defense industry. DISCUSSED IN THIS EPISODE~Why Mentorship is Powerful for Both Mentor and Mentee~The Ways Marketing and Coaching Skills Dovetail~Lessons Learned Creating Terrible LinkedIn Content~How to Add Value for a Whole New, Broader Audience~The Value in Aiming Crazy High with Your GoalsFULL EPISODE VIDEOhttps://vimeo.com/991505844CONNECT WITH DANWebsite: https://www.dandevries.com/Social Media:https://www.linkedin.com/in/daniel-a-de-vries/https://www.tiktok.com/@ddv_coachinghttps://www.instagram.com/_ddvcoaching/https://www.facebook.com/ddvcoachinghttps://twitter.com/ddvcoachinghttps://www.youtube.com/channel/UC5YNa2_q82fFOWG29fr48jA

Over the last 10 years, Chris has helped listing real estate agents 10X their inventory and sales with greater time freedom and less of the typical drudgery. Chris is the author of  Massive Abundance - How to Create Passion, Purpose and Prosperity in Your Life which emphasizes the importance of focusing on mindset and health to achieve dramatic business growth and feel more fulfilled.DISCUSSED IN THIS EPISODE~Why You Should Never Settle in Your Career~The Power Coaching Can Bring to Shorten Your Learning Curve~A Simple Method for Tapping Into the Power of Storytelling~How to Build Momentum Without Fear or OverwhelmFULL EPISODE VIDEOhttps://vimeo.com/987058064CONNECT WITH CHRISWebsite: https://theagentunleashed.com/Free masterclass at https://theagentunleashed.com/masterclassSocial Media: https://allmylinks.com/cstafford