The Story Power Marketing Show

Glenn recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career. He has now embarked on a new journey exploring new opportunities in areas such AI automation and Electric Power Generation.Glenn shares his extensive experience from his career in telecom and tech distribution industries to delve into his latest venture: AI-driven business efficiency. He and Tom discuss practical applications for AI in automating proposal responses, identifying new markets, and maximizing the potential of existing data.DISCUSSED IN THIS EPISODE~01:05 Meet Glenn Poulos: AI Expert and Author~02:22 The Impact of AI on Business Operations~05:13 Automating RFP Responses with AI~06:57 Ensuring AI Accuracy and Efficiency~14:58 Expanding Market Reach with AI~24:03 Glenn's Book and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1125090887CONNECT WITH GLENNWebsite: https://progusa.net/Free Book: https://glennpoulos.com/LinkedIn: https://www.linkedin.com/in/glennpoulos/

Jessie Fernández is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras. Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez – Marketing Solutions.She and Tom discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who have already launched their business but haven't focused on branding. Jesse also explains personal branding, especially for founders.DISCUSSED IN THIS EPISODE~01:03 Meet Jessie Fernandez: Marketing Strategist Extraordinaire~01:53 Defining a Bold Brand~04:32 Evaluating and Rebranding Your Business~10:09 Real-Life Branding Success Stories~17:43 The Importance of Personal Branding~19:44 How to Work with Jessie Fernandez~22:26 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1123120440CONNECT WITH JESSIELinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

Dr. Raewyn Sleeman, business strategist and founder of Stratagease, helps micro-businesses with practical marketing frameworks. She discusses the difference between strategy and tactics. She explains how to choose channels that match customers, the role of direct response marketing for small firms, and how to train AI using your own strategy. She also describes the Marketing Strategy App’s step-by-step know-plan-do approach.

Co-Founders of Tipton Franklin Marketing Strategies, Angela and Travis redefine the possible for AgTech and Biotech businesses. Together they deliver bold marketing strategies with an ethical approach and measurable results.Tom talks to them about using AI to fuel marketing growth in agtech and biotech industries. They dive into their strategic approach to AI adoption and discuss AI's potential, security concerns, and various applications in content creation, process optimization, and business strategy.DISCUSSED IN THIS EPISODE~01:07 Meet the Guests: Angela Tipton and Travis Franklin~02:15 The Importance of AI in Business~03:21 Proactive AI Adoption: Strategies and Benefits~04:46 AI in Content Creation and Beyond~10:47 Navigating AI Tools and Security Concerns~27:39 The Leader's Guide to AI Adoption~32:06 Final Thoughts and FarewellFULL EPISODE VIDEOhttps://vimeo.com/1119004749CONNECT WITH ANGELA AND TRAVISWebsite: https://tiptonfranklin.com/Social MediaLinkedIn: https://linkedin.com/in/angelalmtipton https://www.linkedin.com/in/tsfranklin/https://www.linkedin.com/company/tiptonfranklin/ Instagram: https://www.instagram.com/tiptonfranklinmarketing/

Kasim Aslam, serial entrepreneur and founder of Pareto Talent who helps leaders reclaim time, talks about eliminating time-sucks and why hiring an executive assistant should be your first hire. He explores tapping global talent, clear calls-to-action, empowering teams to own systems, and using EAs to create more deep work and scale without burnout.

Sam Nelson is the CEO of Downstreet Digital, an award-winning, digital marketing agency specializing in high-impact advertising and branding. With nearly 15 years of experience in digital strategy, Sam has led campaigns for national food chains, major media organizations, and high-stakes political races.Sam shares valuable insights from his political and marketing experience, emphasizing the importance of understanding and addressing audience needs. He and Tom discuss leveraging digital tools like CTV and social media to target and engage audiences effectively to optimize marketing efforts for small and medium-sized businesses.DISCUSSED IN THIS EPISODE~01:06 Meet Sam Nelson: CEO of Down Street Digital~01:58 Lessons from Politics for Marketing~03:38 The Importance of Listening in Marketing~07:43 Digital Tools for Effective Marketing~12:55 The Evolution of Down Street Digital~15:51 Trends in Digital Marketing~18:37 The Power of Targeted Advertising~27:33 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1115058791CONNECT WITH SAMWebsite: https://www.downstreetdigital.com/LinkedIn: https://www.linkedin.com/company/downstreet-digital/

Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat. Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue.DISCUSSED IN THIS EPISODE~00:57 Meet Amber Briggle~02:23 The Impact of COVID-19 on Soma Massage Therapy~03:33 Rebuilding and Thriving Post-Crisis~06:35 Innovative Strategies for Client Engagement~15:51 Franchising: Expanding the Soma Massage Brand~25:40 Final Thoughts and Takeaways~28:15 Closing Remarks and ResourcesFULL EPISODE VIDEOhttps://vimeo.com/1113230417CONNECT WITH AMBERWebsite: mysomamassage.comSocial MediaInstagram: instagram.com/mysomamassageFacebook: facebook.com/somadentonYouTube: https://www.youtube.com/@mysomamas

Sara Nay is the CEO at Duct Tape Marketing. Since her start in December 2010, she has consulted and advised thousands of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and build a team around them to support their growth goals.She and Tom discuss the common marketing challenges faced by small business owners and how business strategy should guide marketing strategy, the role of fractional CMOs in helping businesses achieve their growth goals, and how AI can simplify the development of marketing content. Sara also shares insights on promoting her new book, 'Unchained: Breaking Free from Broken Marketing Models.'DISCUSSED IN THIS EPISODE~01:04 Meet Sara Nay: CEO at Duct Tape Marketing~01:53 Understanding Marketing Chaos in Small Businesses~05:21 From Chaos to Strategic Growth~10:17 The Importance of Client Conversations and AI in Marketing~20:36 The Role of Fractional CMOs~23:40 Promoting the New Book: Unchained~26:53 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1111532165CONNECT WITH SARAWebsite: http://www.ducttapemarketing.com/Social Media:LinkedIn: https://www.linkedin.com/in/saranay/X.com: https://twitter.com/ducttapeFacebook: https://www.facebook.com/ducttapemarketingInstagram: https://www.instagram.com/ducttapemarketing/

Atiba de Souza is your secret weapon when your team is underperforming. As a CEO Strategist and Team Productivity Expert, he transforms struggling organizations into productivity powerhouses through proven leadership frameworks that deliver immediate results.Atiba shares his unique CASE method and other tactical strategies that help business owners delegate more effectively, eliminate bottlenecks, and boost employee efficiency. He and Tom explore ways to teach employees how to think rather than just what to do, why that can improve team productivity, and how to enhance overall business growth.DISCUSSED IN THIS EPISODE00:57 Introducing Today's Guest: Atiba de Souza03:37 The Delegation Trap: Why It's Not Them, It's You13:00 The Case Method: Transforming Delegation23:48 The 1-3-1 Rule for Problem-Solving25:47 Implementing Triads for Team Collaboration27:53 The Importance of Delegation Over Abdication30:11 Learning from Delegation Failures37:42 Effective Communication with Subcontractors42:17 Preparing for the AI Leadership Era44:13 Conclusion and Final ThoughtsFULL EPISODE VIDEOhttps://vimeo.com/1109322434CONNECT WITH ATIBAWebsite: https://clientattractionpros.com/Social Media:LinkedIn: https://www.linkedin.com/in/atibadesouza/Instagram: https://instagram.com/atibadesouza

Corey has 15 years of in-house agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization.He and Tom dive into strategies to escape the rut of founder-led sales. They also discuss Corey's bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully.Through real-life examples and practical advice, Corey teaches how to build a business by working on it rather than in it.DISCUSSED IN THIS EPISODE~00:57 Meet Today's Guest: Cory Quinn~02:04 Understanding Founder-Led Sales~03:52 The Importance of Systemizing Sales~04:23 Challenges of Founder-Led Sales~10:04 Benefits of Specializing in a Vertical Market~16:36 Corey's Book: Anyone, Not Everyone~23:26 Final Thoughts and FarewellFULL EPISODE VIDEOhttps://vimeo.com/1107664012CONNECT WITH COREYBook: https://www.AnyoneNotEveryone.comSocial Media:LinkedIn: https://www.linkedin.com/in/coreyquinn/Facebook Page: https://www.facebook.com/coreyquinnInstagram: https://www.instagram.com/coachcoreyquinn/Youtube: https://www.youtube.com/@coreyquinninc