How to Rebuild and Thrive After Crisis Hits Your Business (with Amber Briggle)

Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.

Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat. Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue.

DISCUSSED IN THIS EPISODE

~00:57 Meet Amber Briggle

~02:23 The Impact of COVID-19 on Soma Massage Therapy

~03:33 Rebuilding and Thriving Post-Crisis

~06:35 Innovative Strategies for Client Engagement

~15:51 Franchising: Expanding the Soma Massage Brand

~25:40 Final Thoughts and Takeaways

~28:15 Closing Remarks and Resources

FULL EPISODE VIDEO

https://vimeo.com/1113230417

CONNECT WITH AMBER

Website: mysomamassage.com

Social Media

Instagram: instagram.com/mysomamassage

Facebook: facebook.com/somadenton

YouTube: https://www.youtube.com/@mysomamas