The Story Power Marketing Show How to Reclaim Your Time and Scale Your Business Without Burnout(with Kasim Aslam)
Sep 10, 2025
Kasim Aslam, serial entrepreneur and founder of Pareto Talent who helps leaders reclaim time, talks about eliminating time-sucks and why hiring an executive assistant should be your first hire. He explores tapping global talent, clear calls-to-action, empowering teams to own systems, and using EAs to create more deep work and scale without burnout.
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Make Your Website A Button-Driven Self Selector
- Do simplify your website to one clear set of CTAs so visitors can immediately take action.
- Kasim uses seven direct buttons (hire EA, hire him, join mastermind, download book) and minimal copy to let visitors self-select.
Price Your Time To Filter Tire Kickers
- Do price and present paid access to your time to eliminate low-value requests.
- Kasim lists an hourly booking ($1,500) and raises it when calendar fills so only serious buyers self-select.
Elimination Beats Optimization For Time Back
- Elimination outranks efficiency when reclaiming time; remove time-sucks rather than micro-optimizing.
- Kasim kills tasks (commute, small habits) and stacks changes like no-lace shoes to save hours yearly.
