You vs Google
Book •
Kasim Aslam's You vs Google is a marketing and advertising book in which the author explains how businesses can navigate and compete in an ecosystem dominated by major platforms.
Drawing on his experience building high-performing digital agencies and running large ad spends, Aslam offers practical tactics for paid traffic, positioning, and reclaiming visibility.
The book blends strategic frameworks with hands-on advice for advertisers and entrepreneurs seeking measurable outcomes.
It emphasizes understanding platform dynamics, leveraging alternative channels, and building sustainable customer acquisition systems.
You vs Google aims to equip small and medium-sized businesses with tools to level the playing field against dominant tech companies.
Drawing on his experience building high-performing digital agencies and running large ad spends, Aslam offers practical tactics for paid traffic, positioning, and reclaiming visibility.
The book blends strategic frameworks with hands-on advice for advertisers and entrepreneurs seeking measurable outcomes.
It emphasizes understanding platform dynamics, leveraging alternative channels, and building sustainable customer acquisition systems.
You vs Google aims to equip small and medium-sized businesses with tools to level the playing field against dominant tech companies.
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