The Story Power Marketing Show How to Build a Marketing Strategy That Works (with Dr. Raewyn Sleeman)
Sep 24, 2025
Dr. Raewyn Sleeman, business strategist and founder of Stratagease, helps micro-businesses with practical marketing frameworks. She discusses the difference between strategy and tactics. She explains how to choose channels that match customers, the role of direct response marketing for small firms, and how to train AI using your own strategy. She also describes the Marketing Strategy App’s step-by-step know-plan-do approach.
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Micro Businesses Collapse From Resource Gaps
- Micro-businesses are mostly one to two person operations and face a common constraint: lack of resources beyond just money, especially knowledge and timing.
- Raewyn Sleeman's research showed resource gaps across marketing, finance, legal, and operations explain why skilled operators still fail.
Strategy Is The Why Behind Every Tactic
- Strategy is the cohesive plan that aligns tactics so each action fits into a sequence and purpose rather than isolated efforts.
- Asking iterative "why" questions (who, why, price, competitor comparison, next step) reveals the strategic structure before executing an email or ad.
Use Direct Response Over Big Brand Awareness
- Choose a growth strategy that fits a micro-business: use direct response marketing to create mechanisms for prospects to raise their hand.
- Nurture those leads and provide clear offers so prospects can convert rather than copying big-brand awareness plays.