The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIt’s important to be consistent with growing awareness and get your brand out to your consumers. But what if you can’t advertise through conventional means?In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEContinue to be consistent with what you're doing on social media. Capturing e-mailsKeeping your website e-commerce and mobile-friendlyCapturing all these into one platformCycle through different platforms and marketing programs.It is important to send email reminders and automate these reminders to go out efficiently.In starting and keeping a brand it’s important to do research, react, and respond.The lifeblood of every brand is the new products and services you are offering and how you get those out to your consumer.Recommended Tool: LinkedIn https://www.linkedin.com Recommended Audiobook: The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruizhttps://www.miguelruiz.com/the-four-agreements Today’s Guest:Travis Ferguson is the CEO of Lead and Arrow MediaLead and Arrow Media is a management consulting group that provides branding strategies services.Connect and learn more about Travis and Lead and Arrow Media here:Website: https://www.leadandarrow.com LinkedIn: https://www.linkedin.com/in/travisfergusontsr Instagram: https://www.instagram.com/leadarrowmedia Facebook: https://www.facebook.com/leadandarrowmedia E-mail Address: travis@leadandarrow.comThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textCustomer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them.In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou have to use a third-party app that will aggregate all of your reviews and be able to bring them over to the Google Merchant Center which will then link to your Google Ad.(To register for the program: Go to Google Merchant Center > Growth > Manage your programs > Customer reviews)Have all of your reviews come through even if they're bad so that people can see how you respond. Run Google Shopping promotions.[Google Merchant Center > Marketing Tab > Create a promotion (Name your promotion without much details.)]Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textFacing a lot of changes in your e-commerce journey is inevitable but it’s always important to continue to find innovative strategies that drive growth in your business. In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips for business owners.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe three biggest action items that drove Native's growth:1.) Launching into new categories 2.) Scaling out quickly into other marketing channels3.) Launching into retailIt's proof of legitimacy if a big retailer puts your products on their shelf.Performance marketing is measured through both an acquisition cost standpoint and cost per acquisition, while Brand Marketing is more on impressions and reach.Figure out if you're putting your time and effort into the right places.Decide on what you should do yourself internally and what you should hand off and work with someone else on.Building an audience from zero is hard. You have to continue to hustle and find people.  Build out your team thoughtfully and properly. Be clear on what they will be doing and give them autonomy and empower them to make decisions.   You have to move quickly, especially in the DTC space. Recommended Tool: Notionhttps://www.notion.so Recommended Podcast: The Fluently Forward Podcasthttps://www.fluentlyforward.com/podcast Today’s Guest:Meng Li is the former VP of Marketing at Native and the founder of Huhu.Native provides personal care products from naturally derived and cruelty-free ingredients.Huhu is a brand of functional and well-designed gender-neutral diaper bag backpack. Connect and learn more about Meng Li and Huhu here:Website: https://www.meethuhu.com LinkedIn: https://www.linkedin.com/in/mengli2 Twitter: https://www.twitter.com/hellothisismeng This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale.In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEWe are moving into an era where people are okay with buying everything online. With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product.When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction.2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels.You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can.It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it.Recommended Tool:  Pipe Drivehttps://www.pipedrive.com Recommended Podcast: How I Built This with Guy Razhttps://www.guyraz.com/#podcasts Today’s Guest:Adam Klosowiak is a co-founder and the CEO of Klos Guitars.Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments.Connect and learn more about  Adam and Klos Guitars here:Website: https://www.klosguitars.com E-mail Address: adam@klosguitars.comThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textAside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships. In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them. Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThere's always room for improvement with product categories.It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different.To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing.Trust is the highest form of currency when it comes to influencer partnerships.Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship. You have to give influencers some direction regarding talking points and explain your brand and brand values. Give yourself as many chances as you possibly can.Recommended Tool:  Enquire Labshttps://www.enquirelabs.com Recommended Book: Mindset by Carol Dweckhttps://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322 Today’s Guest:Eric Steckling  is the CEO of Brio Product GroupBrio Product Group creates personal care products for health and wellness.Connect and learn more about Eric and Brio Product Group here:Website: https://www.briopg.com E-mail Address: eric@briopg.comThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA retail shopping experience allows customers to ask questions that you may take for granted.A lot of times, people just need that little push to know if they are making the right decision to buy a product.Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textTriple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEEverybody has access to the same weapons, it's the implementation and the representation that are the differentiators.   Triple Whale’s dashboard is simple, customizable, and has everything in one place.No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale.Triple Whale's dashboard is on mobile and easy to use.Triple Whale takes Facebook assets’ unique identifiers and aggregates all the metrics on it.  You can sort them and see what's performing best by metric.The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels.Recommended Tools: Notionhttps://www.notion.so Akiflowhttps://ww.akiflow.com Asanahttps://www.asana.com Recommended Podcast: All In Podcasthttps://www.allinpodcast.co Recommended Books:Project Hail Mary by Andy Weirhttps://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el Shoe Dog by Phil Knighthttps://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 Today’s Guest:Rabah Rahil is the Chief Marketing Officer of Triple WhaleTriple Whale is an attribution platform and an eCommerce operating system. Connect and learn more about Rabah and Triple Whale here:Website: https://www.trytriplewhale.com Youtube: https://www.youtube.com/c/triplewhale Twitter: https://www.twitter.com/trytriplewhale This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEClean up your list. Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days). Run them through a re-engagement series and give them a chance to unsubscribe.When they re-engage, have a trigger that sends them back to your regular list.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textHaving a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable.In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBloggers and influencers get excited to feature unique products.Showcasing a product and your customers' stories and lifestyles online helps with marketing your products.Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more.Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term.Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help.Recommended Tool: Klaviyohttps://www.klaviyo.com Recommended Podcast: Dare to Lead with Brené Brownhttps://www.brenebrown.com/podcasts Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.alhttps://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC Today’s Guest:Jared and Lisa Madsen are presidents and owners of Madsen Cycles.Madsen Cycles offers fun and unique bucket bikes for the family.Connect and learn more about Jared, Lisa, and Madsen Cycles here:Website: https://www.madsencycles.com Instagram: https://www.instagram.com/madsencycles Facebook: https://www.facebook.com/madsencycles Twitter: https://www.twitter.com/madsencycles TikTok: https://www.tiktok.com/@madsencycles We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textCustom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age?In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them.Enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODECustom products are the future.To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized.Paid media is still working for eCommerce in 2022.Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies. If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you.Have people who are huge in the space and have massive influence work with you.Understand the metrics, attributions, and where you should and shouldn't put your money.Try not to micromanage. Test everything and see what works.Recommended Tool: Triple Whalehttps://www.triplewhale.com Recommended Podcast: Lex Fridmanhttps://www.lexfridman.com/podcast/ Today’s Guest:Niklas Hedegaard is one of the founders of THEMAGIC5.THEMAGIC5 provides customized swimming goggles for every individual.Connect and learn more about Niklas and THEMAGIC5 here:Website: https://www.themagic5.com Linkedin:https://www.linkedin.com/company/themagic5 https://dk.linkedin.com/in/niklas-hedegaard-67554798 This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply