The Unofficial TikTok Shop Podcast with Jordan West
Ep 333: Affiliate and Influencer Marketing with Eric Steckling, Brio Product Group
Aside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships.
In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- There's always room for improvement with product categories.
- It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different.
- To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing.
- Trust is the highest form of currency when it comes to influencer partnerships.
- Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship.
- You have to give influencers some direction regarding talking points and explain your brand and brand values.
- Give yourself as many chances as you possibly can.
Recommended Tool: Enquire Labs
https://www.enquirelabs.com
Recommended Book: Mindset by Carol Dweck
https://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322
Today’s Guest:
Eric Steckling is the CEO of Brio Product Group
Brio Product Group creates personal care products for health and wellness.
Connect and learn more about Eric and Brio Product Group here:
Website: https://www.briopg.com
E-mail Address: eric@briopg.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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