The Unofficial TikTok Shop Podcast with Jordan West

Send us a textIf you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you. In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPerformance Max is an absolute game-changer and the future of advertising.Performance Max separates strategic marketers from tacticians.In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos. You can put in any video that is on YouTube even without access to the page.If you do not use the 5 videos allotment, Google will make videos for you which is not recommended. You can upload your customer list and select the option that you don't want to target your existing customers. Customers now need about 500 touchpoints.Google knows so much about people because of its data points.Create an asset group and tie it to an audience group.You can also create custom audiences in the background of people who have search intent for certain search terms.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textNo matter what stage you are in your business, never stop taking care of your customers and giving them a great experience.In this episode, John Merris, CEO of Solo Brands, shares their company’s journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODELeadership teams should be servant leaders and must not boss around brands to tell them what to do.It's the brand's responsibility to get the job done and deliver results.Foster a culture where your team is not afraid to ask for help.Always focus on giving great customer experiences.You have to believe that short-term losses generate long-term returns.Make sure that being public doesn't change how you operate your business.Speed to failure; you’ll learn faster. Speed into product development; you’ll launch faster. The faster you move, the more you accomplish.When you move fast, it's not that you fail faster- It's that you succeed faster at learning what didn't work and can now figure out what does work. Recommended Book: The Heart of Business by Hubert Jolyhttps://www.hubertjoly.org/book/ Today’s Guest:John Merris is the CEO and Director of Solo Brands.Solo Brands is a collection of distinctive, adventurous lifestyle brands.Connect and learn more about John Merris and Solo Brands here:Website: https://www.solobrands.com Linkedin: https://www.linkedin.com/in/johnmerris E-mail Address: john@solobrands.com This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textGathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand.In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBuilding a brand is an art and a science. While the data and decision points are important, you also have to know your objectives.Building a brand is a long-term game. You need to have patience.Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time.  Tiktok is a great tool for awareness especially if you have good content.You always have to have a long-term view and always think about your reason.Make sure that you have the right resources dedicated to making sure that you can meet the demands.While you are working for today, you also have to continue to work towards the future.Recommended Tool:  LinkedInhttps://www.linkedin.com Recommended Podcast: How I Built This by Guy Razhttps://www.guyraz.com/howibuitthisbook Today’s Guest:Prabal Chaudhri is the president and founder of Brave Good Kind.Brave Good Kind provides a healthy selection of snacks made from clean ingredients.Connect and learn more about  Prabal and Brave Good Kind here:Website: https://www.bravegoodkind.com or https://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWhat makes things go viral? What are the elements that make people want to share your content?In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE6 Elements that Make Things Go Viral:1.  Social Currencies Social Currencies are the trends that are happening in the reader's or listener's environment. It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have.      2.  TriggersA trigger is a  word, a phrase, or an image that is associated with a message. Anything that reminds your audience of your product or brand is a trigger.   3.  Emotion People share things that they care about.Avoid sad or negative things.4.  Public"Built to show, built to grow."Public events and news fare better than just promotional content. Create content that your audience would want to proudly share.5.  Practical Value Apart from being in the know, people also want to be helpful with the information that they share. Consider the information your audience might be looking for.6.  Great story-telling is the key to great content marketing. Information is absorbed best when it is incorporated into a story.Book Source:Contagious: Why Things Catch On by Jonah Bergerhttps://www.jonahberger.com/books/contagiousBook quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textMarketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIn 2022 video creatives are the biggest driver of sales.Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.End your video by telling people what to do. Marketing psychology has not changed ever.6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and StoryThe beauty of Tiktok is that your fans provide you with content ideas to make.Test everything, something will work.Be organic and authentic on Tiktok. That is what people want.Recommended Apps: Slackhttps://www.slack.comMondayhttps://www.monday.com Recommended Podcast:  Real AF by Andy Frisellahttps://www.andyfrisella.com/blogs/realaf-podcast Today’s Guest:Brock Mammoser is the founder of Frost Buddy.Frost Buddy manufactures universal 5 in 1 insulated can coolers.Connect and learn more about Brock and Frost Buddy here:Website: https://www.frostbuddy.com Instagram:https://www.instagram.com/frost_buddy_usa https://www.instagram.com/brock_mammoser Tiktok: https://www.tiktok.com/@frostbuddy  Linkedin: https://www.linkedin.com/in/brockmammoser Twitter: https://www.twitter.com/bmmammoser This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textTikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver.In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok. Listen and learn more on this episode! KEY TAKEAWAYS FROM THIS EPISODEBest Practices in Creating Videos on TikTok:Prioritize vertical videos. Take up the entire screen.Video length should depend on what kind of industry you are in. Split testing what's effective is important.Start with an impactful visual. People swipe quickly if something looks like an ad and is not relevant to them. Center all the important elements. TikTok wants you to keep everything right in the middle.Add background music. Make it something that somebody wants to watch and make it make sense for the type of video.Don't forget captions. Include a compelling call-to-action in the video itself. Try to sell the next step.Your UTM game needs to be strong.Tik Tok videos should be 1080x1920 in pixels or 9:16 aspect ratio.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textAre you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest. In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEPinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs. The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands,  and nutritional supplements. During holidays, gift items for men are also working on Pinterest.Start with your best-sellers to confirm that the audiences convert.You can also target keywords like you would do for PPC in Google ads. When looking for the best audiences create a bunch of different creatives.Make sure you have a business account set up aside from your account so you can run ads.Any type of change in your site can affect the Pinterest pixel.You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.The kind of creatives that work depends on the country that you are in.Idea Pins get a lot of traction fast. The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.The average buying time on Pinterest is 20 days.The faster you can implement testing, the better success you'll have.Recommended App:PopupCanvahttps://www.canva.comRecommended Podcast:  Controlling Our Messy Mind with Dr. Caroline Leafhttps://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leafToday’s Guest:Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.Pins 4 Profit helps clients run large-scale Pinterest ads.Connect and learn more about Lindsay and Pins 4 Profit here:Website: https://pins4profit.comhttps://www.lindsayshearer.comInstagram:https://www.instagram.com/lindsaybshearerTwitter:https://www.twitter.com/lindsaybshearerThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.***Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on t

Send us a textSometimes it’s better not to know everything as you start your business. As long as you learn from your mistakes and make things better, your brand will continuously grow.In this episode, Kenny Haisfield of Kenny Flowers talks about how they started and how they grew into a substantial brand. He shares what the pandemic was like for them and what marketing is working in 2022.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODELevel up your brand by expanding your product offerings.An entrepreneur who wants to start something can draft up a business plan and a to-do list, but sometimes it is better not to know everything and just learn as you go on in the business.Know more about your customers, listen to them, and think about how you can make your marketing and products better.Have a spread of where you are getting your supplies so you are not greatly affected if something happens in one of the suppliers.Stay as authentic to yourself as you can. Be a brand that people can connect with.Recommended Podcast:  How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297Recommended Audiobook: Greenlights by Matthew McConaugheyhttps://greenlights.comToday’s Guest:Kenny Haisfield is the founder of Kenny Flowers.Kenny Flowers is a modern resort-wear brand for men and women.Connect and learn more about Kenny and Kenny Flowers here:Website: https://www.kennyflowers.comInstagram: https://www.instagram.com/kennyflowers_Instagram: https://www.instagram.com/kennyhaisfieldWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textThe way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences. In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIn cross-border commerce, it is recommended to have separate and localized stores.If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on.Customers want a substantial amount of information on a landing page.Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently.You can use popup stores to test different things. In scaling a brand, use a multi-channel marketing strategy.If you are starting a brand, try to build a community.Today’s Guest:Matteo Grassi is a co-founder and the CEO of Popup. Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin.Connect and learn more about Matteo here:LinkedIn: https://ie.linkedin.com/in/matteowastakenWebsite: https://www.popup.storeWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textStarting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEUnit economics is knowing how much profit you make when you sell one unit of your product. It’s a loss if you are burning money by just acquiring customers and not actually profiting.When you are bootstrapping, you have to think everything through and be creative.You have to have a sense of what the costs are when bootstrapping for the first couple of years. People are not focusing on profit, that's why they don't spend as they should.At the end of the day, the goal is to make money.Do a lot of research for your business.Recommended App: Slackhttps://www.slack.comRecommended Podcast:  Bloomberg Podcastshttps://www.bloomberg.com/podcastsToday’s Guest:Vivek Agarwal is the founder of Ookioh.  Ookioh is a brand of modern and fun women’s swimwear.Connect and learn more about Vivek and Ookioh here:LinkedIn: https://www.linkedin.com/in/vivagarwalsE-mail Address: vivek@llenroc.comWebsite: https://www.ookioh.comInstagram: https://www.instagram.com/ookiohWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply