The Unofficial TikTok Shop Podcast with Jordan West
Ep 337: How to Grow a Brand Without Ads With Travis Fergusson
It’s important to be consistent with growing awareness and get your brand out to your consumers. But what if you can’t advertise through conventional means?
In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Continue to be consistent with what you're doing on social media.
- Capturing e-mails
- Keeping your website e-commerce and mobile-friendly
- Capturing all these into one platform
- Cycle through different platforms and marketing programs.
- It is important to send email reminders and automate these reminders to go out efficiently.
- In starting and keeping a brand it’s important to do research, react, and respond.
- The lifeblood of every brand is the new products and services you are offering and how you get those out to your consumer.
Recommended Tool:
LinkedIn https://www.linkedin.com
Recommended Audiobook:
The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
https://www.miguelruiz.com/the-four-agreements
Today’s Guest:
Travis Ferguson is the CEO of Lead and Arrow Media
Lead and Arrow Media is a management consulting group that provides branding strategies services.
Connect and learn more about Travis and Lead and Arrow Media here:
Website: https://www.leadandarrow.com
LinkedIn: https://www.linkedin.com/in/travisfergusontsr
Instagram: https://www.instagram.com/leadarrowmedia
Facebook: https://www.facebook.com/leadandarrowmedia
E-mail Address: travis@leadandarrow.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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PROMO CODE
Upgrowth
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