

We Are Selling with Lee Woodward
Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
Episodes
Mentioned books

Mar 22, 2023 • 18min
The Art of Pricing: A Conversation with Multi-Award-Winning Principal Cathy Baker + Script
Send a message directly to Lee ( Include your details )We unpack how to communicate price with confidence and clarity:• communicate price, don’t just state it—focus on process and strategy, not a single figure• use systems like AVMs (automated valuation models) to neutralize emotional pushback• build trust first: understand owner motivations, perceptions, and long-term goals• use staged buyer engagement and feedback loops to benchmark and adjust price• illustrate with local case studies and comparable sales, not abstract numbers• separate the mathematical figure (bank/algorithm) from the emotional figure (buyer willingness)• guide owners through staged price adjustments to find the true market engagement level• leverage timed auctions or private previews to increase transparency and buyer confidence• focus on securing the best outcome, not the “highest number,” and manage expectations through data and processA practical, trust-driven pricing system that aligns owner expectations, buyer engagement, and market reality to maximize results.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Mar 8, 2023 • 7min
Targeted Prospecting, Off-Market Opportunities and Database Selling With Mat Steinwede
Send a message directly to Lee ( Include your details )We reveal a buyer-first, door-claiming approach to off-market sales:• identify committed, ready-to-go buyers before listing the property• target specific streets or areas with high buyer demand• use “finding doors” to uncover off-market opportunities from motivated owners• ask simple, powerful questions: “Would you sell at the right price?”• focus on hot buyers, not casual open-house visitors• avoid traditional open houses—midweek private tours generate higher-quality buyer engagement• leverage relationships and consultative guidance to navigate any market conditions• prioritise database-driven prospecting over internet listings for serious resultsA practical, buyer-led system that uncovers hidden opportunities, strengthens relationships, and turns committed buyers into successful sales.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Mar 1, 2023 • 18min
The Owners Commitment Fee with Lucas McEntee
Send a message directly to Lee ( Include your details )Lee Woodward explains how using a commitment fee and SaleFunder can improve vendor outcomes and agent performance:• use a commitment fee to fund property prep and align vendor-agent goals• transform homes from live mode → sell mode to maximize value• remove financial barriers with tools like SaleFunder for styling, repairs, or renovations• qualify motivated vendors and set clear expectations upfront• track investment vs. sale uplift—small spend can yield 50–100%+ return• apply strategies across all price points, from entry-level to multi-million-dollar properties• simplify process and accounting for owners, improving convenience and transparency• strengthen relationships and secure better results by guiding vendors through preparationA concise, commitment-driven approach that protects commissions, increases sale price, and ensures the property reaches its full market potential.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Feb 22, 2023 • 10min
Communicating on the Rebound
Send a message directly to Lee ( Include your details )Lee Woodward shares a communication framework built around “calling on the rebound” to improve conversions and avoid lost sales.• make calls only after a price update is opened, using notifications as your trigger• shift from cold calling to informed, value-based conversations• interview owners with strong questions rather than presenting at them• use tourable moments to ask sensitive questions and guide the listing discussion• respond to owner answers on the rebound with relevant market context• uncover the real pathway to yes by asking why other agents weren’t appointed• use solutions like sale funder to remove financial barriers to selling• follow up proposal opens with rebound calls to progress the listing• manage active listings by sharing relevant sold data to reset expectations• claim buyer doors on the rebound and turn lost buyers into future clientsA practical, rebound-driven communication system that strengthens relationships, improves conversion, and ensures you finish the sale you start.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Feb 15, 2023 • 15min
The Power of Production Line Selling with Brendan Stead
Send a message directly to Lee ( Include your details )Lee Woodward and Brendan Stead explore a simple, visual system for managing listings and improving vendor communication through discipline and structure.• use a physical whiteboard with magnets to track listings from appraisal to settlement• organize stock into clear stages: chase, signed, live, under offer, and settled• start each day by reviewing what’s live and prioritising actions to move stock• use visual progression to stay disciplined, focused, and motivated• categorize live listings by urgency to guide conversations and strategy• ensure every settled client is entered into the database for future follow-up and advocacy• combine digital tools with physical systems to support both performance and psychologyA practical framework for production-line selling that improves vendor management, team clarity, and listing progression through simple, repeatable systems.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Feb 9, 2023 • 16min
The Art of the Price Alignment: How To Set Vendor Expectations with Tristan Rowland
Send a message directly to Lee ( Include your details )Lee Woodward and Tristan Rowland discuss how to achieve strong price alignment by setting expectations early and managing vendors with confidence and clarity.• align price before the campaign begins, not when offers arrive• run vendors through “seller school” to prepare them for market realities• explain why the first 7–10 days are critical for buyer interest• remove guilt around price changes by focusing on effort, not blame• position yourself as the vendor’s ally, not their enemy• own mistakes quickly and fix them, but don’t carry blame that isn’t yours• use empathy, confidence, and consistency to handle emotional or difficult vendorsA practical session on managing expectations, strengthening vendor trust, and maintaining price alignment to maximise results in any market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Feb 1, 2023 • 23min
Listing Streams for Success: How to Choose Your Listings, Not Chase Them with Tristan Rowland
Send a message directly to Lee ( Include your details )We unpack the power of layered listing streams to create consistent future business and choice, not chase.• build multiple listing streams so you can select listings, not beg for them• track exactly where every listing comes from to measure ROI• use sponsored social media ads as a primary, long-term listing engine• combine digital marketing with high-quality direct mail for layered impact• leverage handwritten cards to drive high-response, relationship-based leads• engage in local Facebook community pages by genuinely helping people• use strata and body corporate meetings to become the agent before they need oneA practical guide to creating sustainable listing momentum through layered marketing, community connection, and strategic positioning.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Jan 25, 2023 • 9min
New Year, New You: Voice Notes for Success in Real Estate
Send a message directly to Lee ( Include your details )Here's a coaching tip on reinforcing goals through daily audio self-talk.• record a personal voice note outlining goals, habits, and non-negotiables• listen daily to stay focused and accountable• update the recording as progress is made• use reinforcement to avoid losing momentum mid-year• apply the technique to business, health, and personal development• build consistency through repetition and self-instructionA simple but powerful method to stay on track, reinforce habits, and achieve long-term success.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Jan 18, 2023 • 11min
A Well-Informed Vendor is a Happy One with Fiona Murray and Belinda Riding
Send a message directly to Lee ( Include your details )We have Team Fab (Fiona Murray and Belinda Riding) sharing with us on how they use Pitch not just to win listings, but to manage vendors from appraisal to settlement.• operating as equal partners rather than lead agent and assistant• using Pitch proposals to win business and continue communication post-signing• leveraging the calendar as a “source of truth” for all appointments and timelines• reducing repetitive conversations by centralizing updates in one shared link• monitoring vendor engagement through proposal opens to trigger timely check-ins• improving efficiency and accountability between team members• maintaining strong communication from exchange through settlement• increasing vendor confidence through visibility, structure, and consistencyA practical example of how digital proposals can evolve into a full vendor management system that improves communication, efficiency, and client experience.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Jan 11, 2023 • 22min
The Power of a Leverage Agent with Maddison Woodward
Send a message directly to Lee ( Include your details )We break down the leverage agent model, showing how teams outperform solo agents through structure, systems, and shared success.• operating within an EBU (Elite Business Unit) with listing agents, buyer agents, and admin support• positioning leverage agents as extensions of the lead agent’s brand, not assistants• presenting together from the first appointment to build trust and seamless client experience• using structured training, exposure, and “sink or swim” moments to accelerate growth• removing admin, campaign management, and project work from the lead agent so they focus purely on listings• adding value through property presentation, styling, renovations, and sales-funded upgrades• creating income security and scalability through pooled commissions and percentage-based splits• enabling flexibility, maternity leave, and continuity of service without disruptionA practical guide to building high-performance real estate teams that deliver scale, sustainability, and superior client experience through leverage.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey


