

We Are Selling with Lee Woodward
Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
Episodes
Mentioned books

Jan 4, 2023 • 14min
Selecting Your Farm Area for Success with Zali Reynolds
Send a message directly to Lee ( Include your details )We outline the career and approach of Zali Reynolds, from agent to business owner and social contributor.• started in WA at 18, moved to Melbourne to grow experience• used one-to-one lead generation via letterbox drops and price drive letters• achieved 69 appraisals in one month, building a strong database• scaled with administrative support and a high-performing team• focuses on the mid-range market ($1.5–$4M) and aligned client tribes• manages 80–100 properties annually with systems-driven efficiency• personally engages on social media to connect authentically with clients• mentors and structures onboarding for new agents to build performance• integrates philanthropy via Shelter, building homes for homeless families in CambodiaA practical example of career growth, systems, and purpose-driven real estate leadership.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Dec 29, 2022 • 44min
The Agents Focus Plan for 2023 with Danny Grant
Send a message directly to Lee ( Include your details )We dive deep into creating a focused plan for real estate success in 2023 with industry experts Danny Grant from McGrath and Adam Imbringham from Image Property, sharing 20 essential tips to elevate your business.• Start planning before the new year begins to hit the ground running in January• Lock in your marketing calendar for the entire year, pre-ordering materials to save money and maintain consistency• Understand your true cost of sale by factoring in all business expenses divided by number of transactions• Separate market assessments from listing presentations to accurately measure your conversion at the listing table• Track both physical connects (calls, door knocks) and digital connects (price updates, EDMs) to measure true activity• Align your work schedule with your natural energy patterns rather than forcing yourself into a conventional routine• Focus on your own trajectory rather than comparing yourself to others in the industry• Know exactly how many appraisals you need weekly to achieve your desired income• Monitor repeat and referral business as these are your most valuable lead sources• Calculate your list-to-sell ratio to understand your stock bank requirements• Saturate your market with digital marketing in January when portal traffic peaks• Treat your business like a proper enterprise by paying yourself a base salary and bonusesThe greatest gift you can give yourself is taking time now to reflect on what went well this year, what needs refinement, and creating a clear, actionable plan for 2023 that focuses on gradual improvement rather than wholesale change.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Dec 21, 2022 • 15min
Buyers Agents in the Australian Real Estate Market with Mitchel Bryson
Send a message directly to Lee ( Include your details )We explore the growing role of buyer’s agents with Mitch Bryson, highlighting how professional representation is transforming the property buying process.• provide detailed briefings to clarify buyer requirements, budget, and priorities, ensuring realistic expectations and actionable search strategies• manage a limited number of clients to deliver high-touch, personalized service, overseeing the buying journey from discovery to contract• advise on property condition, building reports, and renovation considerations to help buyers make informed decisions• bid at auctions and monitor timed or hybrid auctions, representing buyers’ interests and ensuring confidentiality where required• collaborate with selling agents to streamline transactions, unlock opportunities, and maintain transparency• support first-home buyers, investors, and high-end clients by providing market insight, negotiation expertise, and strategic guidanceA practical look at how buyer’s agents protect clients, build confidence, and create competitive advantage in a transitioning real estate market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Dec 14, 2022 • 10min
Everything Agents Need to Know About Timed Sales with Brent Osborne
Send a message directly to Lee ( Include your details )We highlight the success of a timed sale, a digital property selling method that combines transparency, notifications, and a defined timeframe to drive buyer engagement and competition.• introduce the timed sale as a digital alternative to auction, allowing registered buyers to bid online without traditional auction conditions• provide transparency by notifying all registered buyers of bids in real-time, building trust and confidence in the process• set a competitive guide price that reflects value and attracts both local and metro buyers• run a pre-market campaign to generate interest before listing on portals• launch the timed sale with a defined duration (in this case, ~2.5 weeks on portals) to focus buyer attention• enable buyers to participate remotely, giving them time to perform inspections and contract reviews• monitor bids throughout the campaign and encourage competitive engagement in the final 24–48 hours• achieve a strong result through market competition, exceeding the initial price guide ($820,000 vs. $600,000 guide)• deliver exceptional seller satisfaction through clear communication and superior outcomes• demonstrate the replicable potential of timed sales for other listings and marketsA practical example of how digital-first sales methods can increase buyer participation, drive competition, and achieve outstanding results in markets where traditional auctions are less effective.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Dec 7, 2022 • 7min
Find & Sign: a 10-Step Sequence for Prospecting Success
Send a message directly to Lee ( Include your details )We outline a structured 10-step prospecting sequence designed to take agents from first contact to signed authority with consistency and scale.• claim doors by identifying and mentally “owning” past clients, vendors, buyers, and community contacts—aiming for 900 doors to generate 46 transactions a year• send digital price updates to each door, creating a one-to-one engagement moment and opening the door to future conversations• call and connect once the price update is opened, using the data to warm up the conversation and build rapport• send relevant property links that align with the conversation to keep the relationship active and value-driven• follow with a second price update to reinforce consistency and maintain market relevance• share just-listed and digital inspection links to continue warming the data without overcalling• book the appraisal once engagement is established• send the digital introduction or pitch presentation to prepare the vendor for the appointment• inspect and present using strong questioning to guide the listing conversation• sign the agreement digitally, activating your services and completing the sequenceA practical framework for building a repeatable, digital-first prospecting system that drives consistency, strengthens engagement, and increases listing conversions from first contact to signed authority.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Nov 30, 2022 • 18min
How Glen Coutinho Retooled His Business for Global Success
Send a message directly to Lee ( Include your details )We discuss restarting a real estate career in a new country, building relationships, and succeeding through people-first practices.• Glen shares his move from Melbourne to Beverly Hills, restarting without a database, reputation, or local market knowledge• highlights how relationship-building, daily prospecting, and genuine human connection remain universal success drivers• explains differences in the US market, including higher commission structures, dual agency, and agent-paid advertising• outlines how auctions are reshaping the US market by creating urgency, certainty, and faster sales outcomes• emphasizes the importance of personal branding, especially through social media, in competitive markets like LA• reinforces that listing focus, disciplined follow-up, and consistent communication outperform tech alone• shows how small gestures, personal care, and remembering details build powerful referral networks• stresses the need to return to basics when entering a new market—prospecting, learning fast, and staying humbleA powerful reminder that regardless of location, success in real estate comes from human connection, consistent effort, and mastering the fundamentals while adapting to local market systems.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Nov 23, 2022 • 23min
Everything Agents Need to Know About Timed Auctions with Jake Mackenzie
Send a message directly to Lee ( Include your details )We explain how to run a compliant, effective timed auction and what agents must have in place before going live.• understand that a timed auction is legally an auction and governed by state legislation• ensure a licensed auctioneer oversees the process, even though it’s digital• set a starting bid that opens the auction, separate from the reserve• establish minimum bid increments to control momentum and buyer behaviour• secure a signed reserve letter before launching the auction• register all bidders in line with legislative requirements• upload and display contracts, reports, terms, and compliance documents• use the platform’s timer flexibly to shorten or extend the auction when needed• communicate actively with buyers and vendors throughout the campaign• leverage digital notifications, follower tracking, and bid visibility to drive engagementA practical guide to running timed auctions that combine legal compliance, smart pricing strategy, and digital efficiency to sell property faster in a changing market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Nov 16, 2022 • 12min
Begin with the End in Mind
Send a message directly to Lee ( Include your details )We explain how to adapt pricing and selling strategies in a changing market using the “begin with the end in mind” approach and digital sales methods.• start pricing conversations based on current market reality, aiming to move up in value rather than down• use timed sales and timed auctions to create urgency from day one instead of waiting until the final moments• introduce a starting bid as a public pricing benchmark to stimulate buyer engagement early• leverage digital notifications and transparency to extract offers from a watching market• understand the difference between timed auction (auction conditions) and timed sale (private treaty conditions)• position the platform as a facilitator for compliance, transparency, and buyer engagement• use shorter, sharper campaigns to avoid long, stagnant listings• create buyer confidence and reduce pressure through virtual bidding and timelines• use significant early price adjustments to attract attention and drive activity• build future listings by encouraging potential sellers to follow auctions and experience the processA practical guide to selling in a shifting market by changing the conversation, using digital tools strategically, and turning stalled listings into active, competitive campaigns.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Nov 9, 2022 • 6min
The Ten Key Moments in a Listing Presentation
Send a message directly to Lee ( Include your details )We break down the ten key moments that win listings, showing how structured conversations and intentional actions turn presentations into signed agreements.• confirm the appointment properly by understanding referral source, motivation, and whether the owner is pre-sold or price-checking• send a digital introduction or pre-listing kit to set the agenda and frame the in-home conversation• use vendor involvement on the tour by asking questions that reveal emotional and hidden value• present a clear selling and rollout plan to demonstrate strategy, not just service• ask clear, direct questions to uncover motivation, timing, and decision drivers• discuss property presentation sensitively, shifting the home from “live mode” to “sell mode”• explain staged marketing to show how each campaign builds toward the best result• showcase the property professionally through digital inspections, buyer booklets, and asset protection• overcome objections and lead confidently into paperwork using the quote pad close• follow up with a full professional proposal and executive summary if not signed on the spotA practical guide to mastering the critical moments of a listing presentation, creating clarity, building trust, and increasing conversion through structure, confidence, and intentional communication.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Nov 2, 2022 • 7min
The 'Quote Pad' Close
Send a message directly to Lee ( Include your details )We break down the “quote pad close,” a simple but powerful technique for winning more listings by making it easy for vendors to say yes.• use the agency agreement as the proposal, not just the paperwork, to create clarity and commitment• leave a completed agreement (or digital version) behind so owners can act immediately without rebooking meetings• position the agreement as your written commitment—fees, marketing, and actions clearly outlined• remove friction by allowing clients to sign instantly when motivation strikes• increase conversion by being the only agent who makes it effortless to proceed• shift control subtly back to the agent while still giving the vendor autonomy• apply the same strategy digitally using sign-on-glass tools for faster decisionsA practical guide to closing more listings by simplifying the decision process, increasing urgency, and making it effortless for vendors to appoint you.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey


