We Are Selling with Lee Woodward The Art of the Price Alignment: How To Set Vendor Expectations with Tristan Rowland
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Lee Woodward and Tristan Rowland discuss how to achieve strong price alignment by setting expectations early and managing vendors with confidence and clarity.
• align price before the campaign begins, not when offers arrive
• run vendors through “seller school” to prepare them for market realities
• explain why the first 7–10 days are critical for buyer interest
• remove guilt around price changes by focusing on effort, not blame
• position yourself as the vendor’s ally, not their enemy
• own mistakes quickly and fix them, but don’t carry blame that isn’t yours
• use empathy, confidence, and consistency to handle emotional or difficult vendors
A practical session on managing expectations, strengthening vendor trust, and maintaining price alignment to maximise results in any market.
Hosted by Lee Woodward Training Systems
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