

We Are Selling with Lee Woodward
Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
Episodes
Mentioned books

May 30, 2023 • 17min
The Importance of Content that Connects with Jonathan Creek
Send a message directly to Lee ( Include your details )We discuss creating video content that builds trust, not ego, and drives real business results.• shift from ego-driven posts to information that serves and educates• understand how algorithms personalize content, breaking linear marketing funnels• use video to build relationships before promoting properties• avoid overusing house tour videos as first-point content• focus on helping buyers make confident decisions, not selling at them• stop using sold results as self-promotion; use them to create insight• become a local guide and information source, not just a listing agent• build consistency and volume to earn long-term attention and trust• follow the Novak model: show up daily, serve the community, and play the long gameA practical guide to using video as a trust-building tool that positions agents as advisors, not advertisers, and converts attention into long-term business.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 22, 2023 • 23min
How to Communicate Effectively With Your Prospects: John Angelopoulos
Send a message directly to Lee ( Include your details )In this episode, Lee discusses the importance of having a communications plan for both solo agents and companies in the real estate industry. The guest, John Angelopoulos from Meson Agency, shares insights on lead generation, marketing towards databases, and building a pipeline of potential leads for the future. They emphasise the value of two-way communication and the importance of gathering feedback from customers to improve marketing strategies. The episode covers various phone call scenarios, including sharing recent sales results, providing market updates, and offering digital Price Updates. They highlight the significance of maintaining contact with the database and leveraging communication techniques to engage with potential clients.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 18, 2023 • 14min
Navigating Price Adjustments with Confidence: Insights from Rik Rushton
Send a message directly to Lee ( Include your details )We talk about influence and communication to help owners realign on price.• reconnect owners to their original reason for selling• shift from statements to question-based conversations• move from responsibility (reporting) to accountability (recommending action)• replace “price reduction” with “price improvement”• explain that buyers follow properties, not agents• use follower data and market signals to guide expectations• highlight the risk of waiting as more competition enters the market• keep energy positive and collaborative, not confrontational• use language that builds trust and momentum• lead owners toward the outcome they originally wantedA practical influence framework that strengthens vendor relationships, improves price alignment, and increases successful sales outcomes.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 11, 2023 • 8min
Expired Listings are a Listing Stream + Script
Send a message directly to Lee ( Include your details )We explain how to win expired listings by leading with psychology, trust, and a progressive plan rather than scripts.• recognise expired owners are hurt, disappointed, and emotionally exhausted• avoid blaming the previous agent to prevent becoming the next one blamed• seek first to understand, then guide the conversation toward truth and progress• use a needs analysis to identify what must change to achieve a sale• ask if they would release the property if a buyer was ready• introduce fresh strategies like rental certificates, refreshed photos, and building reports• explain that many buyers have left the market but will act for the right opportunity• use tools like sale funder to remove financial objections• requalify using where, why, and when questions• support decisions with market data, buyer profiles, and recent salesA trust-based expired listings system that creates fresh opportunities, improves conversion, and turns disappointment into successful outcomes.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

May 4, 2023 • 10min
Listing or Liability: How to Spot an Unmotivated Vendor with Tom Panos
Send a message directly to Lee ( Include your details )We discuss why not all business is good business and when to release a vendor.• unmotivated, unrealistic vendors who won’t invest in marketing are liabilities, not listings• gut instinct matters — if it feels hard from the start, it usually is• commitment fee = proof of seriousness (styling, photography, marketing investment)• if vendors ignore feedback, won’t adjust price, and stay unhappy, it may be time to terminate the relationship respectfully• agents get paid on transactions, not listings — time spent on the wrong vendor is opportunity cost• difficult vendors are the biggest emotional drain for many agents, even top performers• set boundaries and work with ideal vendors, not everyone• use a “different voice” from within your office when relationships get strained but a strong offer appears• better to turn a vendor down than let them downA practical reminder to protect your time, energy, and results by choosing the right clients in the right market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 27, 2023 • 13min
Tom Panos: Get Comfortable Being Uncomfortable
Send a message directly to Lee ( Include your details )We outline a clear vendor meeting agenda that builds trust, handles tension, and drives price alignment.• go into every meeting with buyer feedback, offers, and a quality vendor (progress) report• accept tension as a sign of motivation—get comfortable being uncomfortable• preface tough conversations with honesty: truth over comfort• share buyer opinions of value, likes and dislikes, and recent comparable sales• use withdrawn interest to create context without attacking the property• apply the “takeaway” to highlight fear of loss and progress negotiations• frame decisions around action versus ownership—sell or buy it back• understand that no offers means they blame the agent; low offers means they blame the marketA practical vendor servicing framework built on truth, structure, and courageous conversations that move listings from market to sale.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 20, 2023 • 11min
The Art of Delivering Bad News with Tom Panos
Send a message directly to Lee ( Include your details )We break down vendor management in a changing market—showing how honest conversations, strong questioning, and pricing alignment drive better outcomes.• a well-informed owner is easier to manage than one shielded by reports and emails• deliver bad news positively by telling owners what they need to hear, not what they want to hear• avoid locking into an unachievable price at listing—leave the door open for future realignment• ask powerful questions to uncover the owner’s true motivation and urgency• focus on process, strategy, and execution rather than promising a number• help owners understand the changeover figure, not just the sale price• guide decisions based on life goals, not market headlinesA practical framework for managing vendors with honesty, clarity, and confidence—ensuring alignment, trust, and better results in any market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 13, 2023 • 10min
The Power of Contribution with Julie Masters
Send a message directly to Lee ( Include your details )We unpack the power of contribution—showing how giving first builds trust, influence, and long-term success in real estate and business.• relationships drive results: transformational connections outperform transactional ones• stop trying to outshout—focus on targeted contribution instead of mass marketing• build relevance by showing your process, hunger, and work ethic, not perfection• use data and platforms to speak directly to a specific audience, not everyone• contribute valuable content that solves real problems without an agenda• consistent, thoughtful contribution creates cut-through, engagement, and trust• doing the right thing for clients leads to referrals, advocacy, and long-term growthA practical framework for building influence, trust, and business momentum by leading with value and contribution, not noise.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Apr 6, 2023 • 19min
From Listing to Closing: The Story Behind a Monumental Sale
Send a message directly to Lee ( Include your details )We discuss selling one of Mossman’s most significant homes and what it takes to succeed at the top end of the market.• represented a landmark Federation estate and achieved a near $20 million result• worked within a market with very limited comparable sales and long buyer decision cycles• focused on matching the property with buyers who appreciate heritage and long-term value• highlighted the importance of patience and confidence when selling trophy homes• saw increased interest from international and returning expat buyers• used realestate.com.au as the global launch platform to reach offshore markets• navigated FIRB requirements for non-resident purchasers• adjusted strategies to suit a market moving from boom conditions to a more balanced environment• prioritised buyer qualification, relationship-building, and clear vendor communication• reinforced that education, evidence, and transparency drive successful outcomesA strong example of how skill, structure, and global reach combine to deliver exceptional results in premium real estate.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

Mar 29, 2023 • 9min
How to Build a Strong Database from Scratch: Tips from a Pro with Oscar Nicholls
Send a message directly to Lee ( Include your details )Lee Woodward and Oscar Nicholls on connective marketing and doorstep data collection:• focus on connective marketing: no action happens in isolation—link your marketing to consistent effort• doorstep data collection builds long-term relationships and a recurring listing stream• service an area fully: know every property, target every door, collect names, emails, and phone numbers• communicate simply and clearly: “Number X is for sale, would you like to know what it sells for?”• practice frequency and consistency over pushy sales—return, update, and reinforce your presence• visual recognition matters: repeated face-to-face contact builds your brand and trust• data is neutral and objective; delivering it positions you as helpful, not salesy• results come from persistent, informed follow-ups, not immediate listingsA practical, connection-driven lead generation system that transforms cold streets into a warm, long-term client base.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey


