We Are Selling with Lee Woodward

Lee Woodward
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Aug 10, 2023 • 7min

The Power of the Second Opinion

Send a message directly to Lee ( Include your details )We continue our discussion on vendor and buyer management, highlighting the power of the second opinion in winning business and closing deals.• leverage a second opinion from a senior colleague or team member to influence decisions without pressuring the client• use a different voice to reinforce expertise, build trust, and provide alternative perspectives• understand that clients are not seeking perfection—they’re seeking confidence and reassurance• strategically involve colleagues to complement your personality and strengths in presentations• apply the second opinion concept in buy management to unlock negotiations and create authority• recognize the auctioneer or senior agent as a critical second voice during campaigns• carefully manage timing and communication to ensure the second opinion adds value rather than confusion• create a team-based approach rather than a solo-sales mindset to maximize client engagementA practical guide to using collaborative voices, authority, and strategic second opinions to increase success in listings, negotiations, and buyer management.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jul 24, 2023 • 11min

The Assets of Vendor Management with Danny Grant

Send a message directly to Lee ( Include your details )We are with Danny Grant on managing vendor expectations and creating a professional vendor communication program.• implement a blended communication strategy with letters, emails, SMS, video, and calendar reminders• understand the vendor timeline to anticipate reactions and manage expectations week by week• use structured assets like thank-you letters, agendas, templated messages, reporting, and contract management for consistency• establish proactive touchpoints throughout the sale, from pre-warnings to measurement tips, to enhance the vendor experience• design systems for predictable surprises that build trust, reduce friction, and guide vendors confidently from listing to settlementA practical guide to systematically managing vendors, improving communication, and creating a standout experience that builds trust and drives results.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jul 20, 2023 • 17min

Generate Listing Opportunities With AI: Andy Brownhill

Send a message directly to Lee ( Include your details )We are with Andy Brownhill on AI-driven digital prospecting at River Realty, Maitland• implement AI system Ruby to manage and engage a 45,000-person database, handling high-volume conversations impossible manually• focus AI on three main areas: buyer nurturing, owner nurturing, and data cleaning for accurate, actionable insights• achieve 14,968 AI-initiated conversations in three months, generating 190 appraisal leads, with 80 in-person appraisals• maintain high engagement (15% response rate) and low unsubscription (3%), indicating clean, well-targeted data• AI serves as a conversation trigger, warming leads for human follow-up without replacing personal service• leverage SMS-based interactions for instant, convenient engagement, with customer service managing escalations• integrate AI-driven prospecting with traditional agent activity, signboards, and inbound inquiries to diversify listing streams• provide informative, helpful content to the community rather than generic marketing, establishing trust and authority• utilize background in education and operations to implement, train, and optimize AI systems across the team• AI tools enhance capacity, freeing agents to focus on high-value human interactions and closing transactionsA practical guide to combining AI technology with human service to scale lead generation, clean and nurture large databases, and drive consistent appraisal and listing results while maintaining community trust and engagement.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jul 12, 2023 • 18min

Becoming Socially Unforgettable with Lisa Novak

Send a message directly to Lee ( Include your details )We are with Lisa Novak on leveraging social media for pre-market property sales• dedicate 3–5 hours daily to future business generation via social media channels, treating it as a time investment rather than just posting• use social media followers (30,000+ across platforms) as a live, advanced database for buyers and prospective vendors• implement pre-market staged marketing, giving followers first access to properties before portal listings• apply a discovery phase to gauge buyer engagement and set the right price before broad market launch• leverage multi-channel visibility (social media, signboards, portal listings) to create a ubiquitous presence and build trust• track engagement metrics and inquiries to understand which followers are highly interested and ready to transact• combine pre-market exposure with portal launches to maximize sale price without rushing the property to market• facilitate private inspections for high-intent buyers sourced via social media, maintaining vendor discretion and satisfaction• embrace leak-based marketing to generate early interest, demonstrating results to owners while protecting the asset• recognize that high-value buyers may emerge outside traditional portals, emphasizing the value of social and networked reach• adopt blended marketing techniques—pre-market, social, portal, and direct-to-street—to cover all buyer segments efficientlyA practical guide to turning social media into a high-performance sales engine, using followers as an advanced buyer database, staging property launches for maximum engagement, and blending modern digital strategies with traditional real estate marketing to protect the asset and achieve premium results.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jul 3, 2023 • 12min

The Possible Sale Price: Mastering Vendor Expectations

Send a message directly to Lee ( Include your details )How we can manage vendor expectations and predictive price adjustments in real estate:• establish truth in the first listing conversation to understand the owner’s motivation and readiness to sell• implement a commitment fee to ensure owners invest in property presentation and repairs• protect the asset through staged marketing and price adjustments based on buyer engagement levels• use a thank-you-for-listing email as an information index and reference for future conversations• shift from “vendor reports” to progress reports that track property performance, inspections, interest, offers, and promotions• create a live scoreboard with facts and numbers for owners: inspections, internet traffic, offers, promotions, interested parties, buyer engagement, owner expectation, and possible sale price• communicate a “possible sale price” to educate owners gradually on realistic market outcomes• reinforce feedback through just listed / just sold updates to show market activity and buyer behavior• leverage SMS, video, and timely communication to maintain owner engagement and trust• conduct price improvement meetings backed by prior reporting to align owner expectations with market realities• use the everything email as a final, detailed case history to support recommendations and guide decision-makingA structured approach for managing vendor expectations, integrating owners into the sales process, using data-driven reporting to support price decisions, and maintaining consistent communication to maximize sales outcomes.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jun 28, 2023 • 22min

Regional success with Stuart Watts

Send a message directly to Lee ( Include your details )We have Stuart Watts on building a dominant regional real estate business in Tamworth.• leverage corporate and training experience to transition into a high-performance solo sales role• focus on a defined geographic corridor to dominate market share (“own the doors”)• combine residential, commercial, and industrial listings to maximize opportunities and diversify income• prioritize high-value relationships and local networking through schools, clubs, and community engagement• implement systems to maintain front-of-mind presence with prospects and capture referrals• balance listing volume with personal bandwidth to maintain high performance and life-work balance• invest in property preparation and marketing to maximize sale prices and buyer appeal• take a long-term view for business succession or sale by building goodwill and repeatable systems• use low-overhead, high-efficiency models to free time for prospecting and personal life• understand local market growth trends and leverage economic development to identify opportunityA practical guide to dominating a regional market, building a strong referral network, blending multiple property types, and sustaining high performance with minimal overhead.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jun 25, 2023 • 21min

Plan D with Chris Henry from River Realty

Send a message directly to Lee ( Include your details )We talk with Chris Henry about Plan D and how proactive vendor management drives results in a challenging market.• structure appraisals for 60–90 minutes to uncover the owner’s real motivations and situation• set expectations up front with Plan A → Plan B → Plan C → Plan D strategies to avoid surprises later• use deeper conversations to determine if an owner is ready to follow advice or if alignment is lacking• implement a commitment fee and use resources like Sale Funder to fund property preparation without straining owner cash flow• prioritize property prep—painting, landscaping, repairs, staging—to maximize buyer appeal and sale price• understand the market context: longer days on market and reduced prices require upfront planning and transparent communication• coach your team to support sellers effectively while maintaining strong culture and managing agent workload• track metrics like appraisals, listings, sales, and average days on market to monitor performance• maintain consistent communication and feedback loops with owners to manage expectations and buyer engagement• focus on collaborative, team-based approaches to increase appraisal conversion, listing quality, and sale successA practical guide to managing vendors, setting expectations, preparing properties, and coaching teams to deliver results even in a slower or tougher market.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jun 15, 2023 • 18min

Media Matters: How Perception Shapes the Real Estate Market with Mat Steinwede

Send a message directly to Lee ( Include your details )Join Lee as he discusses the current state of the industry with top-performing agent Mat Steinwede. With years of experience, Mat shares insights on market challenges, the power of off-market deals, the role of social media versus face-to-face interactions, and the importance of building genuine relationships. They explore the impact of media on market perception, the art of vendor management, and the alarming trend of undercutting fees. Discover strategies for success in a shifting market, focusing on client service, providing substantial evidence for decision-making, and the significance of daily tasks and consistent effort. Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jun 15, 2023 • 7min

Delivering All the Numbers

Send a message directly to Lee ( Include your details )Here are some practical tips on delivering fees, marketing, and pricing to stay on the front foot with sellers.• present all numbers together in a 1, 2, 3 sequence: agent fees → marketing investment → property pricing• move from potentially awkward fee conversations to an investment-focused discussion• frame agent fees as part of the value of a full-service team, not just a cost• position marketing as an investment to showcase the property effectively• explain pricing with both mathematical (bank AVM) and emotional (live market) figures• create a price range by working between mathematical and emotional values• keep the conversation focused on how the numbers affect the seller’s ultimate return• use pauses and structured dialogue to guide the seller through the information• pre-empt questions like “what are your fees?” or “what’s it worth?” by presenting the full picture• ensure transparency and clarity to build trust and avoid confusionA practical guide to structuring listing conversations so sellers understand value, feel confident, and stay engaged with the process from fees to final sale.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey
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Jun 6, 2023 • 21min

How Agents Are Using Social Media - Jonathan Creek

Send a message directly to Lee ( Include your details )We continue our conversation with Jonathan Creek on the science of storytelling and how agents can use emotion to drive engagement and action.• use story to take audiences on a journey that leads to trust and action• capture attention in the first 8 seconds and open a curiosity loop• build emotional investment before delivering the solution or call to action• understand that emotion—not logic—drives likes, shares, and enquiries• design content to block distractions and hold attention longer• focus on how your content makes people feel, not how good it makes you look• use story frameworks (like the three-act structure) to structure videos simply• recognise that viral content spreads through emotional connection within filter bubbles• keep social data “clean” by staying consistent and purposeful with posts• tailor content to platform behaviour while staying human and authenticA practical guide to using storytelling science to create emotional connection, increase engagement, and turn attention into real business results.Hosted by Lee Woodward Training SystemsBrought to you by The Agency Portal 🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →Discover more:Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

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