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We discuss why not all business is good business and when to release a vendor.

• unmotivated, unrealistic vendors who won’t invest in marketing are liabilities, not listings
• gut instinct matters — if it feels hard from the start, it usually is
• commitment fee = proof of seriousness (styling, photography, marketing investment)
• if vendors ignore feedback, won’t adjust price, and stay unhappy, it may be time to terminate the relationship respectfully
• agents get paid on transactions, not listings — time spent on the wrong vendor is opportunity cost
• difficult vendors are the biggest emotional drain for many agents, even top performers
• set boundaries and work with ideal vendors, not everyone
• use a “different voice” from within your office when relationships get strained but a strong offer appears
• better to turn a vendor down than let them down

A practical reminder to protect your time, energy, and results by choosing the right clients in the right market.

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Listing or Liability: How to Spot an Unmotivated Vendor with Tom Panos