The Self-Employed Life

Today's guest truly changed the direction of his life. His experience shows us that it doesn't matter where you come from or what you've been through; or mistakes you may have made along the way, if you want to improve your life, it is up to you to commit to and to act on a plan. This is an inspiring story of turning a life around, taking purposeful action, and leaving no stone unturned in the process. Tony Gaskin's had no college degree or training but what he did have was a commitment not to repeat some earlier mistakes in his life and a real desire to add significance to the world. Tony has been arrested, lost a full college scholarship and had his wife leave with their newborn son. It was after these challenges plus some that Tony made the decision to change the direction of his life and I quote "I needed to turn my pain into purpose, my mess into my message" to change my life. By age 25, he released his first book, was on The Oprah Show, The Tyra Banks show and the 700 club. Today, Tony is a speaker, author, workshop leader and life coach. He's also a TV & film producer on the rise, ghostwriter, and an author/business/social media consultant. Tony also organizes and hosts retreats and online school events to help people with relationships, and business. Like I said, Tony is leaving no stone unturned! Highlights - Making a dedicated commitment & acting Breaking the broke-mindset Guarding your intake to improve your output Creating your own lifestyle Going inward to find answers Resources BlueHost Warrior's if you need secure, hassle-free web hosting for your website or blog BlueHost is our pick. They are easy-to-use, affordable and reliable. No technical experience needed to get up & running or to transfer your current service. BlueHost saved us tons of money and has the best service. Visit creativewarriorsunite.com/bluehost for our offer or get the link in our show notes. Grammarly In our fast pace world, we still need to clearly and confidently communicate what we want to say. Grammarly is our private editor 24/7 checking our spelling and grammar whenever we write something online to help avoid embarrassing mistakes in comments, tweets, and status updates! Grammarly is a Better Way To Write. Visit creativewarriorsunite.com/grammarly for our offer or click on the link in the show notes. Audible Books The easiest way I know to get inspired when reading is not an option is with AudibleBooks. You can regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Visit creativewarriorsunite.com/audible for our offer or click on the link in the show notes. New Free MasterClass: Warriors, if 80% of your income comes from 20% of your clients, 80% of your clients are the wrong clients! Imagine what it would be like to have almost 100% of your income come from all your clients because you're working with the right clients. Learn how knowing their secret language will attract your right clients— people who value what you do and are eager to pay you what you're worth. To register for this new masterclass, go to YourRightClients.com, and I'll see you in the masterclass! Guest Contact - Website Twitter Facebook Book The Dream Chaser: If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs Mentions - "Your input determines your output.' Zig Ziglar "Make it as simple as possible but not one bit simpler." Albert Einstein Tracey McGrady Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

This episode really gets to the heart of what I want for YOU. To be valued for what you do and get paid what you're ACTUALLY worth. And I lay it all on the line. I share the one strategy that I can attribute all my success to as a photographer and a business coach so that you can employ this strategy too. For the first time, I share some intimate details of starting my business and how I learned this strategy. "People don't choose you because you're the best. They choose you because you get them and they get you."- Jeffrey Shaw The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. Contact Jeffrey - Website Coaching support Available for speaking Resources - Masterclass: Learn how to attract the RIGHT customers that value what you do and pay you what you're ACTUALLY worth! In the Masterclass, I reveal the one strategy that made me millions so that you can have the business of your dreams and work ONLY with your RIGHT CLIENTS! Click here to register or text Warrior to number 33444 to sign up today. Are YOU a Creative Warrior? Leverage your Creative Warrior strengths and sign up for Week of the Warrior-- a FREE 7-day online mini-course. A powerful question and valuable video lesson will be text to you each day for 7 days. Simple, convenient, and thought-provoking! Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Music by Jawn

Differentiation is the ticket to success. Figuring out how you and your brand stands out in a word of sameness is critical. We have a lot of responsibilities in business— to manage our business, take care of our customers to mention a few, but I believe your #1 responsibility to your future success is creating a brand that is so unique that it can't be duplicated. A veteran whole-brain thinker, Howard Lim is dedicated to innovation and through speaking, and his seminars have taught more than 75,000 entrepreneurs how to build differentiated brands that connect with customers intellectually and emotionally, proving that an Authentic Brand® accelerates growth, customers, profit, and value. As founder of HOW Creative, Howard Lim has been building businesses and brands for nearly three decades. His passion is helping companies transform products and services into rich brand experiences that motivate and inspire consumers to achieve their aspirations. Howard has shepherded the brands of emerging and Fortune 100 companies such as Apple, Disney, DreamWorks, Honda, Xerox, Namco, HBO, Mattel, and Oracle. Highlights - Eliminating brand confusion Having a whole-brain perspective 4-critical questions every brand must answer Competitive advantage of brand personality Understanding the unique buying proposition Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Audible books Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Books Authentic Branding Special Creative Warrior Offer: One-on-One 'Online Assessment' with Howard for $497 instead of the standard rate is $2,997. Also the first 5-people, they will receive a free signed book with a 30-minute consulting call (valued @ $500). Mentions - Tom's REI Apple Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

Too often entrepreneurs get stuck thinking they aren't ready, or they don't have the resources or money to advance their business. It doesn't have to take a lot to have success; sometimes you just have to get scrappy! A scrappy strategy can make the difference between being heard or accepting less than. Today we're discussing how being scrappy could be the best play in becoming an innovative and creative warrior. Terri Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. She is the author of Small Message, Big Impact: The Elevator Speech Effect and Scrappy: A Little Book About Choosing To Play Big. For more than twenty years Terri has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She has appeared on The Today Show, MSNBC, and Bloomberg TV. Highlights - Earning the right to be heard Dealing with socially acceptable excuses Allowing room for serendipity Advancing a scrappy strategy How to activate new possibilities Resources Audible books Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Books Scrappy: A Little Book About Choosing to Play Big Small Message, Big Impact: The Elevator Speech Effect Mentions - Swim with the Sharks Without Being Eaten Alive "Don't say no for another person." Harvey McKay "You can wish, dream, hope, and pray, but when you pray move your feet." African Proverb Gift: Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

I had this idea recently to start a journal called What's Going Right? The idea is to reverse paying attention to only the things that are going wrong. Come on. We all do it. Several things can go right in a day and all you'll pay attention to is the one thing that went wrong. Or amongst a sea of compliments, you'll remember the one criticism. The What's Going Right journal is a great way to reverse the process and get more things going right in your life. "Pay attention and invite more of what's going right in your life."- Jeffrey Shaw The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. Contact Jeffrey - Website Coaching support Available for speaking Resources - Free Webinar: I'll be sharing how to leverage your natural creative strengths and use them to your advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward. Are YOU a Creative Warrior? Leverage your Creative Warrior strengths and sign up for Week of the Warrior-- a FREE 7-day online mini-course. A powerful question and valuable video lesson will be text to you each day for 7 days. Simple, convenient, and thought-provoking! Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Music by Jawn

Do you have to sacrifice the integrity of your creativity to sell what you are offering? Can you be a creative person in business AND a good sales person? Must we choose between being good at what we do and being good at selling ourselves? Would you prefer someone else do your selling? Sales don't have to be a right brain and left brain conflict. We can find a balance that holistically serves us. Today we're exploring these questions, and much more so we can bridge the gap of sales discomfort with Dan Englander. Dan is a New York-based entrepreneur and founder of Sales Schema who spent a lot of time as a sales guy in a den of creatives and now spends his time helping others through his online and consulting service. He's also the author of Mastering Account Management and The B2B Sales Blueprint. Previously, Dan was the first employee for the startup IdeaRocket, ultimately the premier studio for high-end animated explainer videos. We're also told he's a decent guitarist and makes a mean paella. Highlights: Selling for creative businesses Best time to hire someone to make your sales Giving clients market context to make decisions Emotional price of not picking you Resources Audible books Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Special Offer: A repeatable process for winning more clients without being pushy or sleazy. A comprehensive online course with exclusive bonuses for Creative Warriors. Books The B2B Sales Blueprint: A Hands-On Guide to Generating More Leads, Closing More Deals, and Working Less Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less Mentions - SPIN Selling Neil Rackham Taylor Pearson Gift: Dan is generously offering us his book Mastering Account Management- guide to selling while serving

Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it's much more apparent, and often we see how others are affected, but not how we are. What's important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We're are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation. Highlights - Impact of social influence Being optimally distinct How others activate our decisions Potential value of repetition The surprising effect of mimicry Resources Grammarly: Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Books Invisible Influence: The Hidden Forces that Shape Behavior Contagious: Why Things Catch On Mentions - "Do what you love and love what you do." Ray Bradbury Brain Games Simon Sinek Gift: Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

I loved raising my kids! The best and most memorable conversations I've had in my life have been with my three kids. A recent conversation with my daughter got me thinking about some advice that I used to give to my kids that I think applies equally well in business. It involves waffles. You have to listen to understand. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - We want to hear your opinion on the topic. Let us know what you think or share a personal story. Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and add to the conversation. Contact Jeffrey - Website Coaching support Available for speaking Resources - Free Webinar: I'll be sharing how to leverage your natural creative strengths and use them to your advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register here or text warrior to number 33444 to register and unleash your creative thinking to propel your business forward. Are YOU a Creative Warrior? Leverage your Creative Warrior strengths and sign up for Week of the Warrior-- a FREE 7-day online mini-course. A powerful question and valuable video lesson will be text to you each day for 7 days. Simple, convenient, and thought-provoking! Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own private editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Music by Jawn

Let's face it. Creating behavioral change in our lives is not easy. But it can be done to create the lives we want. We're going to talk to the world authority on behavioral change, Dr. Marshall Goldsmith, about the use of triggers. How triggers in our lives keep us stuck and how we can use productive triggers to help us get what we want out of life. It is a complete honor to have Marshall on Creative Warriors to share his life's work and insights. Dr. Marshall Goldsmith is the world authority in helping successful leaders achieve positive, lasting change in behavior. He is recognized as the #1 Leadership Thinker in the World and the top rated executive coach at the Thinkers 50 ceremony in London. Marshall is all that, a #1 New York Times best-selling author of Triggers, MOJO and What Got You Here Won't Get You There. His books have sold over two million copies, been translated into 30 languages and become listed bestsellers in twelve counties. He is one of the few executive advisors who has been asked to work with over 150 major CEOs and their management teams. Dr. Goldsmith is a Fellow of the National Academy of Human Resources and winner of the Lifetime Achievement in Teaching Award from the Institute for Management Studies. I have no doubt you will find this interview accessible, engaging and uplifting. Highlights - Making a difference with a daily question process The 4-stages of a feedback loop Shaking free of the Identity trap box Preventing depletion Shifting the balance of control Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Books Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be Mentions: The Gita: A New Translation of Hindu Sacred Scripture "If you do your best and lose, if you don't do your best you have nothing to be proud of." John Wooden "Our mission in life is to make a positive difference, not to prove how smart or right we are." Managing Oneself Peter Drucker Lindsay Lohan Gift: Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.

Often when we think about branding, we think about image most of all. Branding is so much more than that. Excellent branding is a system of consciously delivered strategies. It's practically your business model, representing who you are, who you want to attract and the direction of your business. So much more than the image! Today we're discussing a Brand Mapping Strategy with 7-specific elements you want in your business and personal brand. Karen is president of Sterling Marketing Group, a branding, and marketing firm helping CEO's, executives and entrepreneurs develop stronger personal, business and team brands. She also expresses herself as an author, speaker, painter, photographer, and actor. Karen has been interviewed for her advice on The Today Show, CNN, CNBC and Oprah. A few of her clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter, and she has spoken at a wide variety of groups including the Young Presidents' Organization, American Management Association, and Direct Marketing Association. Karen is most inspired by people, businesses, and organizations that are doing something because it's their gift or way to make a contribution. Highlights - 7-elements of brand mapping Key to Marketing Success today Branding system defined Embracing your challenges and gifts Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7! Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website Twitter Facebook Books The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Mentions - "Where there is no margin, there is no mission." The Seven Basic Plots: Why We Tell Stories Christopher Booker Gary Vaynerchuk Elizabeth Gilbert How Business is Like Dating Jordan Harbinger Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.