The Self-Employed Life 206: Jonah Berger - Invisible Influence
Whether you are aware of it or not, we are all influenced every day by the behavior of others. Our purchases, our behavior, our big and small choices. Sometimes influence is invisible; sometimes it's much more apparent, and often we see how others are affected, but not how we are.
What's important is that we understand the power of social influence because it can draw customers to us and also can keep them away. We're are excited to talk with Jonah Berger the bestselling author of multiple books including Contagious: Why Things Catch On and to specifically discuss his latest book, Invisible Influence: The Hidden Forces that Shape Behavior.
Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in The New York Times, Wall Street Journal, and Harvard Business Review. Jona is also a popular speaker and consults for companies like Google, Coca‐Cola, GE, General Motors, and The Gates Foundation.
Highlights -
Impact of social influence
Being optimally distinct
How others activate our decisions
Potential value of repetition
The surprising effect of mimicry
Resources
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Guest Contact -
Books
Invisible Influence: The Hidden Forces that Shape Behavior
Contagious: Why Things Catch On
Mentions -
"Do what you love and love what you do." Ray Bradbury
Gift:
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