The Self-Employed Life 210: Howard Lim - Authentic Branding
Differentiation is the ticket to success. Figuring out how you and your brand stands out in a word of sameness is critical. We have a lot of responsibilities in business— to manage our business, take care of our customers to mention a few, but I believe your #1 responsibility to your future success is creating a brand that is so unique that it can't be duplicated.
A veteran whole-brain thinker, Howard Lim is dedicated to innovation and through speaking, and his seminars have taught more than 75,000 entrepreneurs how to build differentiated brands that connect with customers intellectually and emotionally, proving that an Authentic Brand® accelerates growth, customers, profit, and value.
As founder of HOW Creative, Howard Lim has been building businesses and brands for nearly three decades. His passion is helping companies transform products and services into rich brand experiences that motivate and inspire consumers to achieve their aspirations. Howard has shepherded the brands of emerging and Fortune 100 companies such as Apple, Disney, DreamWorks, Honda, Xerox, Namco, HBO, Mattel, and Oracle.
Highlights -
Eliminating brand confusion
Having a whole-brain perspective
4-critical questions every brand must answer
Competitive advantage of brand personality
Understanding the unique buying proposition
Resources
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Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.
Guest Contact -
Books Authentic Branding
Special Creative Warrior Offer: One-on-One 'Online Assessment' with Howard for $497 instead of the standard rate is $2,997. Also the first 5-people, they will receive a free signed book with a 30-minute consulting call (valued @ $500).
Mentions -
Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.