The Self-Employed Life 203: Karen Leland - Brand Mapping Strategy
Often when we think about branding, we think about image most of all. Branding is so much more than that. Excellent branding is a system of consciously delivered strategies. It's practically your business model, representing who you are, who you want to attract and the direction of your business. So much more than the image! Today we're discussing a Brand Mapping Strategy with 7-specific elements you want in your business and personal brand.
Karen is president of Sterling Marketing Group, a branding, and marketing firm helping CEO's, executives and entrepreneurs develop stronger personal, business and team brands. She also expresses herself as an author, speaker, painter, photographer, and actor. Karen has been interviewed for her advice on The Today Show, CNN, CNBC and Oprah.
A few of her clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter, and she has spoken at a wide variety of groups including the Young Presidents' Organization, American Management Association, and Direct Marketing Association. Karen is most inspired by people, businesses, and organizations that are doing something because it's their gift or way to make a contribution.
Highlights -
7-elements of brand mapping
Key to Marketing Success today
Branding system defined
Embracing your challenges and gifts
Resources
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Books The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Mentions -
"Where there is no margin, there is no mission."
The Seven Basic Plots: Why We Tell Stories Christopher Booker
How Business is Like Dating Jordan Harbinger
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