Geronimo Unfiltered

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net. Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot ———————————— In this episode, you'll learn: — The 3 mistakes killing your lead conversion rate — Why calling within 5 minutes makes you 100x more likely to convert — The double tap: the simplest trick to get a pickup — How to run a SOLVER call live — from intro to close — Why going deep on pain converts better than pitching your offer — How to close with conviction and handle payment hesitation — How to hand the script off so you never have to do this yourself If you want leads that actually convert…Listen now. Next up: Magic Mike Sales Ep 1 — how to build a sales team that runs without you → https://open.spotify.com/episode/21FzjhIYQVMSXHFstaBL5E?si=XjljjeZ8T5OvFLERfss-3A Chapters 00:00:00 Unf*ck your sales in 3 steps 00:01:23 Why sales feels icky (and why that has to change) 00:03:17 Mistake 1 — not calling within five minutes 00:05:42 The double tap and the 3x3x3 method 00:07:49 The lifeguard reframe: sales = service 00:09:34 Mistake 2 — not picking up (live proof) 00:14:34 Mistake 3 — not following the script 00:17:48 Live SOLVER roleplay begins 00:18:09 The pre-frame 00:20:00 Building rapport and qualifying 00:24:28 Finding the real emotional pain 00:32:58 Moving to the close 00:36:26 Handling objections and taking payment 00:37:25 Why the script works every time 00:41:45 Gerry — the AI roleplay bot 00:43:03 Wrap up

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over • The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions • How to use the Hero Offer Builder to create your complete offer in under 60 minutes The Monday Morning Move: Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad. Links & Resources: 🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit 🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder 🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e 📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts. Chapters: 00:00 Why your offer is broken — and why it's not your fault 01:00 Step 1: The North Star Principle 02:10 Offer ≠ discount — the distinction that changes everything 03:10 The Hero Offer triangle: name, price, inclusions 03:30 Clear beats cute — how to name your offer right 05:10 The pub test 05:40 Building the 21 Day Mums Restart live 06:20 Step 2: How to price your intro offer (the 10% rule) 07:35 The CAC maths: why $14 trials lose money every time 09:15 Step 3: Inclusions — what to put in and what to cut 10:55 The signature on-ramp 11:30 Accountability vs access 13:10 Bonuses — when they help and when they hurt 14:00 The profitable offer checklist 14:25 Hero Offer Builder — live demo 16:00 Busy Dad Strength Kickstart built in real time 18:30 The Monday Morning Move 19:00 Next week: how to make a sale a day

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it. Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time. If you've been throwing money at ads without results, or posting content that gets zero traction, this one's for you. What you'll learn in this episode: • The #1 reason your marketing is invisible (and it's not your budget) • Why "women 25–68" is a lazy avatar — and what to do instead • The 3 mistakes killing studio owners' lead flow right now • How to find out exactly who your ideal member really is using the Avatar 550 framework • The EPIC content formula: the 4 types of posts that actually attract the right people • Why polished creative is working against you in 2026 • A live demo of Gav — our AI avatar creator — building a complete hero narrative from scratch in under 10 minutes The 3 Steps to Unfuck Your Marketing: 1. Define who they were before they found you — Stop guessing. Interview 10–50 current members using the 5 key questions (link below). The gold is in who they were before you fixed their problem. 2. Build the frown-to-smile offer — Stop selling access (unlimited classes, $21 trials). Start showing people exactly how you take them from where they are to where they want to be — in a way no one else can. 3. Fix your creative — Raw and real beats polished every time in 2026. We're in a trust recession. In-feed, authentic content stops the scroll. Timetable posts do not. The EPIC Content Formula: • E — Edutainment (turn your FAQs into content) • P — Proof (the human transformation story, not just before/after photos) • I — Invitation (lead magnets, story CTAs, hand-raisers) • C — Connection (founder-led storytelling — people buy from people, not logos) Resources mentioned: • 🤖 Gav — The Geronimo Avatar Creator → https://bit.ly/p-geronimo-avatar-creator • 📋 The Avatar 550 (5 questions × 50 members) → https://bit.ly/p-avatar-550 • 📞 Free 15-minute studio checkup → https://bit.ly/4kZSlya Chapters: 00:00:00 Your lead problem isn't ads 00:01:13 Mistake #1: Too broad 00:02:46 Mistake #2: Generic offer 00:03:36 Mistake #3: Wrong creative 00:05:32 The Avatar 550 framework 00:08:54 Frown to smile offer 00:10:21 Choosing your avatar 00:11:07 The student gym story 00:13:37 The EPIC content formula 00:15:05 Why before & afters don't work 00:15:55 The invitation play 00:16:01 Founder-led content 00:17:54 LIVE: Gav AI demo 00:19:00 Building a hero narrative 00:25:01 The hero narrative reveal 00:27:31 How to access Gav free 00:29:47 Money March: what's next This is part of Money March — our 3-episode series on making more money in your studio: • Ep 1: Unfuck your marketing ← you're here • Ep 2: Build a profitable offer that attracts your ideal avatar • Ep 3: Nail your sales If this hit home, do one of two things: leave a review, or send it to a studio owner who needs to hear it.

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent. For the first time, we're sharing it with the full podcast audience. This one isn't about revenue. It's about what you actually do with it. Most studio owners are working harder than almost anyone they know. Revenue is growing. The business is getting stronger. But net worth is barely moving. That's not a hustle problem — that's an education and intention problem. This keynote fixes it. Here's the number that should stick: get a million dollar studio to 30% profit — that's $300K. Investing just 12.8% of that ($3,200/month) over 40 years gets your family to $20 million. This episode shows you exactly how. IN THIS EPISODE: Why effort and income grow — but net worth stays flat The 4 Capitals: Effort → Knowledge → Relationship → Financial "You can be profitable and still retire broke" The Cash Flow Quadrant for studio owners (E → S → B → I) Poor vs rich cash flow patterns Profit First bank account structure (business + personal) ETF index funds — the simplest starting point Mortgage vs investing: the actual maths The compound interest numbers (write these down) The jet ski story: $50K = $6.7M over 30 years The $3,200/month formula to $20M FOCUS: Follow One Course Until Successful Tax structures: trusts, super, investing companies 6 practical steps to start building wealth now THE BIG IDEA: The gym is your vehicle. Financial freedom is your destination. The hardest part isn't the investing — it's getting to the million. You're already doing that work. Now make it count. TAKE ACTION: Book your free 15-minute studio wealth checkup: https://info.kellypartners.com.au/free-financial-health-check Apply for the Geronimo Academy: thegeronimoacademy.com/apply Subscribe + leave a review — it helps more studio owners find the show Connect with us: Website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza CHAPTERS: (0:00) Welcome to the Sydney Summit (1:00) Why your net worth isn't growing (5:50) Profitable and still retire broke (6:30) The 4 Capitals Framework (9:10) Your gym is a vehicle (11:10) The Cash Flow Quadrant explained (18:40) Invest first, spend what's left (21:00) Where to start investing (31:10) Mortgage vs investing: the maths (37:49) The jet ski story ($6.7 million) (38:50) The compound interest numbers (44:43) The 12.8% formula to $20 million (49:00) 6 steps to start building wealth (52:49) Free studio checkup

If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps. We get it ... on paper, your studio looks successful. Revenue is solid. Members love the experience. Your community is strong. Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it. Most studio owners believe scaling requires more leads, better marketing, more ads, more hustle But what if the real bottleneck isn’t lead generation? What if it’s the lack of scalable fitness business systems underneath your revenue? In this episode of Geronimo Unfiltered, we break down: Why even high-performing gyms can’t grow past a certain point The leadership mistake that keeps owners stuck on the floor Why “it’s easier if I do it myself” kills scale The hidden gap in most fitness business systems The shift required to move from operator to CEO If you care about: Studio growth Gym scaling Building systems in your fitness business Increasing retention without burnout And ... creating consistency across your team You’ll want to listen to this one all the way through. Here's the reality no one talks about when you're a studio owner. You might be: Coaching too many sessions Handling sales yourself Approving everything Fixing small problems daily And then wondering why scaling feels messy. It’s not a marketing issue. It’s a systems issue. Without the right structure, your gym or studio can grow revenue … but it can’t grow freedom. Scaling a gym or studio isn’t about doing more. It’s about building systems your team can execute without you. If you want to generate more leads, improve retention … and build real fitness business systems without burning out, connect with us at Geronimo Academy. Website: https://thegeronimoacademy.com Instagram (Geronimo): https://www.instagram.com/thegeronimoacademy Instagram (Doza): https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa Chapters 00:00 - The $1M Golden Cage 01:05 - Why successful gyms still feel stuck 03:10 - The missing piece in fitness business systems 08:20 - The 60% execution problem in studios 10:30 - Perfectionism & control in gym leadership 14:00 - Why scaling requires inspection, not effort 17:15 - The leadership shift from coach to CEO 23:30 - The structure behind scalable studio growth 31:00 - Why “I’ll just do it myself” kills gym scaling 39:20 - The 30-day breakout challenge 45:20 - How to start scaling properly

Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series. Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH This is the episode where the money finally means something. You’ve built awareness (Episode 1). You’ve created rhythm (Episode 2). You’ve learned how to make decisions and get paid properly (Episode 3). Now comes the real question: What do you actually do with the money? Because profit without intention just turns into: – Dumb spending – Panic tax decisions – Or a bigger business that still owns you. This episode is about turning profit into freedom, wealth, and optionality — not more stress.In this episode, you’ll learn: 1) The order of operations for money (most owners get this backwards) Profit isn’t for random spending. There’s a sequence: – Pay yourself properly – Allocate for tax on purpose – Decide how much stays in the business – Decide how much gets extracted – Then invest deliberately Miss the order and you’ll always feel broke, even when the numbers look good. 2) Why “reinvest everything” keeps owners stuck Reinvestment without rules is just unpaid labour in disguise. You’ll learn how to reinvest with intention, so the business grows and your life improves. 3) The difference between business wealth and personal wealth A valuable business is not the same as personal security. We break down how to: – Build cash buffers – Separate business risk from life money – Avoid having your entire net worth trapped inside your gym 4) Smarter tax decisions (not dodgy write-offs) Buying stuff to “save tax” is one of the most expensive mistakes owners make. You’ll learn how to: – Plan tax early – Use profit allocation instead of panic spending – Make decisions your future self won’t regret 5) Designing a business that serves your life This is where finance becomes personal. What’s the point of profit if: – You’re still stressed – You still can’t switch off – You still feel guilty spending money? This episode ties the numbers back to why you started. Homework: Your homework for Episode 4 is to decide what your profit is for. Download the workbook here → https://bit.ly/p-finance-in-february-workbook Then choose ONE: Set a profit allocation rule Decide how much stays in the business vs comes out Create a tax buffer (on purpose, not in panic) Decide what “enough” actually looks like for your life Map how profit turns into freedom over the next 12–36 months Write it down. Put it in the calendar. Stop winging it. What’s next? That wraps Finance February. If this series changed how you think about money, decisions, or your role as an owner, go back and rewatch it as a system, not four random episodes. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Chapters 00:00 – Episode 4: what the money is actually for 01:10 – The order of operations for profit 04:30 – Why reinvesting everything keeps you stuck 08:20 – Business wealth vs personal wealth 12:45 – Tax planning without dumb spending 18:10 – Designing a business that serves your life 24:30 – Profit, freedom, and optionality 31:00 – Homework: decide what your profit is for 34:00 – Finance February wrap-up

Download the Episode 3 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series and in episode #3 we stop looking at numbers … and start using them. You’ve got awareness (Episode 1). You’ve got rhythm (Episode 2). Now it’s: what decisions are you making off the back of it? Because the goal isn’t “be good at finance”… it’s get paid properly and make calls like hiring/spending based on rules - not emotions. In this episode, you’ll learn: 1) Owner pay vs profit (and why most owners stay broke). Owner pay = the salary you’d have to pay someone to replace you (fair market wage) Profit = what’s left after the business runs properly (and then becomes dividends / drawings / extras) Most owners think they’re profitable… because they’re paying themselves $0 (that’s not profit, that’s unpaid wages) 2) The “Abducted You” test for owner salary. If you got abducted tomorrow … what would you list your job ad for? That’s your “owner salary” number? 3) Decision rules for hiring (and the 40% labour trigger). Hiring isn’t a feelings decision; it’s a ratio decision. You get “permission to hire” when you’re around the labour % you’re targeting (the example used: ~40%) BUT only if you’re hiring to grow revenue, not to “buy time” and watch Netflix. Labour % moves like stairs: hire → % goes up → revenue growth brings it back down → repeat 4) Stop spending based on vibes (use guardrails, not handcuffs) Forecasting + ratios are guardrails so you don’t go broke. They’re not handcuffs that stop you going big. You can break the rules - but only deliberately with a plan to bring ratios back 5) The true cost of a staff member (it’s not the salary) A “$100k staff member” is not $100k. Add in things like:Super, Leave coverage, Workers comp, Payroll tax (if you’re over threshold)…and you’re closer to $130k+ in real cost. If you don’t model this properly, you’ll hire early and wonder where your profit went. 6) Smarter team design (local vs offshore + base + variable) Don’t pay Aussie rates for tasks that don’t require Aussie expertise Split roles: high-value work stays local, repeatable/admin gets systemised/offshored Base + variable pay models can reduce risk and align performance. Pick one of these and decide it using the numbers (not vibes): Set your owner salary (fair market wage) Separate owner pay vs profit Decide a dividend rule (how profit gets extracted) Create a hiring rule (based on ratios, not emotions) Create a spending rule (business case + cash impact) Redesign your workforce mix (what must be local vs can be offshored) Make one decision. Put it in writing. Put it in the calendar. Want the Sidekicks? (AI-powered assistants + offshore support) DM Doza on Instagram @hey.doza with the word: SIDEKICKS What’s next? Episode 4 is the payoff: what to do with the money (life, wealth, long-term strategy, without doing dumb tax “business write-off” stuff). Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters 00:00 – Episode 3: Decisions + getting paid 00:30 – Owner pay vs profit (why they’re different) 02:05 – The “abducted you” test (owner salary) 03:30 – The danger of “profit” when you pay yourself $0 05:55 – Fixing it when you can’t afford your salary (sales vs overhiring) 08:00 – Profit vs dividends 12:00 – Decision rules: when to hire vs wait 13:15 – The “labour % staircase” explained 15:35 – Vibe spending vs deliberate spending 19:20 – True cost of a staff member (it’s not the salary)

Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook ALL FINANCE FEBRUARY Episodes Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises. If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill), this episode gives you a simple rhythm you can literally book into your calendar. Most studio owners don’t need “more finance knowledge”… they need a cadence. Because the goal isn’t to become an accountant - it’s to go from surprises → systems. This is Episode 2 of our 4-part Finance February series on the Geronimo Unfiltered podcast.Episode 1 was awareness (what numbers matter). Episode 2 is rhythm + planning (how often to look, what to review, and how to stay deliberate instead of reactive). In this episode, you’ll learn how to: • Build a simple financial rhythm across annual, quarterly, monthly, and weekly • Create an annual budget using last year’s trends + ratios • Use a reverse forecast (start with the profit you want, then work backwards) • Understand the difference between budgeting vs forecasting (hint: it’s about cash) • Set up a basic cash flow forecast (weekly view, 13 weeks ahead) • Run Finance Fridays so you’re managing numbers — not vibes • Use monthly numbers to make decisions: budget vs actual → course-correct • Stop managing the business by checking the bank account and “hoping” Homework (this is the big one) Your homework from this episode is to book the sessions into your calendar - because if it’s not booked, it’s not real. It helps you with forecasting in your business. Want us to do this LIVE? DM Doza on Instagram (@hey.doza) with the words: FORECAST LIVE … and if there’s enough interest, we’ll run a live session where we build this together. What’s next? This episode was all about containers, cadences, and getting it in the calendar. In Episode 3, we’re going into decision-making — now that your rhythm is set, what decisions do you make … and how do you get paid properly. Remember to Like, subscribe, and comment with your biggest takeaway — we read them all. Connect with us My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters 00:00 – Episode 2 (Finance February): Rhythm + planning 00:22 – From surprises to systems 00:40 – The four cadences: annual / quarterly / monthly / weekly 01:03 – The goal: stop reacting emotionally, operate deliberately 01:22 – The real homework: book it in the calendar 01:46 – Annual planning = budgets + strategy 03:05 – Trends + ratios → plan the next 12 months 05:31 – Reverse forecasting (start with the profit you want) 07:24 – The point of profit: wealth + lifestyle + generational impact 10:41 – Cash flow forecast: why it matters 14:07 – Building a simple cash flow forecast (weekly view) 20:34 – Why this stops “bank balance decisions” 23:04 – Weekly weigh-in (Finance Fridays): what to track 26:10 – First 4 weeks are hardest — then it’s a 15-minute habit 28:11 – Monthly: budget vs actual + benchmarks 30:40 – Monthly overhead deep dive (subscription fat) 33:39 – Quarterly: priorities, focus, reduce shiny object chaos 39:05 – Budgeting vs forecasting (the difference is cash) 39:43 – Final homework recap: book the sessions

Download your workbook here → https://bit.ly/p-finance-in-february-workbook For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business. If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will change how you think about money in your business. → Want to scale your studio and generate more leads? https://bit.ly/4kZSlya → Want proven systems to grow without burnout? https://bit.ly/44XoX5w Most studio owners aren’t bad with money - they’re just looking at the wrong numbers. If opening your Profit & Loss statement makes you feel confused, overwhelmed, or like you “should probably talk to your accountant one day”… this episode is for you. This is Episode 1 of our 4-part Finance February series on the Geronimo Unfiltered podcast. Across this series, we’re breaking down financial literacy for studio owners in plain English - no spreadsheets, no shame and no accounting degree required. In this episode, we lay the foundation. If you don’t understand this part, everything else feels harder than it needs to be.By the end of this episode, you’ll be able to: • Stop saying “I’m bad with numbers” and start saying “I just didn’t know what to look at” • Understand the difference between revenue, profit and cash (and why revenue is vanity) • Read a Profit & Loss statement without panic • Identify the only numbers that actually matter in a studio business • Know what a financially healthy studio actually looks like • Understand simple ratio benchmarks for labour, rent, overheads and profit • Spot the two biggest profit killers for studio owners: overspending on If you want this episode to actually change your business, don’t skip this part. After listening ... here's your homework: 1) Ask your accountant for your last 12 months of Profit & Loss (or log into your accounting software and find it yourself) 2) Calculate your current ratios: - Labour as a percentage of revenue - Rent as a percentage of revenue - Total overheads - Operating profit 3) Compare your numbers to the benchmarks discussed in this episode 4) Bonus power move: ask your accountant to clean up your chart of accounts so your P&L is easy to understand at a glance. This episode kicks off Finance February. In Episode 2, we’ll map out budgeting and forecasting - without overwhelm. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: 00:00 – Welcome to Finance February 01:45 – Why studio owners avoid their numbers 04:55 – “I’m bad with numbers” (and why that’s not true) 07:10 – Revenue vs profit vs cash 11:30 – Breaking down a P&L in plain English 14:20 – What counts as direct labour 18:45 – Labour cost benchmarks (and common mistakes) 23:10 – Rent benchmarks and lease red flags 27:05 – Overheads: what matters and what doesn’t 31:45 – What healthy profit actually looks like 35:20 – The two biggest profit killers 38:50 – Homework & what’s coming next

Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠ 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout. This isn’t theory. You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets. If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly. Here’s what we’re covering: • Why most studio ads fail after the first 7-14 days • The biggest mistake owners make before they even launch ads • Why ads don’t fix broken systems - they expose them • The difference between leads, members, and actual growth • How our ads system creates consistency instead of chaos • What studios should have in place before spending a dollar on ads • Why “set and forget” ads quietly drain cash • The role speed, follow-up, and standards play in ad performance • How to judge ads properly (and what metrics actually matter) • Why most owners panic and turn ads off too early • The real job of ads inside a studio growth plan • How to stop guessing and start running ads with control • What predictable member growth from ads actually looks like in practice • Why ads feel stressful when there’s no system behind them • How to scale ads without burning yourself out or your team If you want ads to bring in consistent members - not headaches - this episode is for you. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w —— Chapters: ⏳ [00:00] Intro – Why Ads Feel Harder Than They Should ⏳ [00:02:05] Meet Pete: Our Ads Guy & Why Most Studios Get Ads Wrong ⏳ [00:05:10] The Truth About Ads: They Don’t Fix Broken Systems ⏳ [00:08:20] Why Most Studio Ads Die After 7–14 Days ⏳ [00:11:30] Leads vs Members: The Mistake That Skews Every Result ⏳ [00:14:45] What Ads Are Actually Meant to Do in a Studio Business ⏳ [00:18:10] Inside Our Ads System: How Consistency Is Created ⏳ [00:22:40] Why “Set and Forget” Ads Quietly Burn Cash ⏳ [00:26:15] Speed to Lead, Follow-Up & Why Ads Expose Weaknesses ⏳ [00:30:20] The Metrics That Matter (And What to Ignore) ⏳ [00:34:10] Why Most Owners Panic and Turn Ads Off Too Early ⏳ [00:37:55] What Predictable Member Growth from Ads Really Looks Like ⏳ [00:41:30] Scaling Ads Without Burning Out Your Team ⏳ [00:45:10] When Ads Feel Stressful, This Is Usually Why ⏳ [00:48:30] Final Reality Check: Ads Work When the System Does