You're running ads. You're posting content. You're doing the work.
But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket.
In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match.
This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks.
What you'll learn:
• The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads
• Why 21–28 day programs convert better than trials every time (it's psychology, not logistics)
• The Hero Offer triangle: name, price, inclusions — and how to get all three right
• Why clear beats cute — and what the Special Mum Spectacular taught us about naming
• The CAC maths: how to price your offer so you're making $120 profit per sale, not losing money trying to win someone over
• The inclusion trap: why unlimited access, free parking, and grippy socks are killing your conversions
• How to use the Hero Offer Builder to create your complete offer in under 60 minutes
The Monday Morning Move:
Run your current intro offer through three questions: Is it profitable? Does it fix a specific problem? Is it for a specific person? Fail any one — it's not an offer. It's a discount with a deadline. Rebuild it before you run another ad.
Links & Resources:
🔍 Free Offer Audit — get your current offer reviewed before you build a new one → https://bit.ly/p-offer-audit
🤖 Hero Offer Builder (AI tool) → https://chatgpt.com/g/g-69b1f908f9d081919bbeec980da14164-hero-offer-builder
🎙️ Ep. 1 — Unf*ck Your Avatar → https://open.spotify.com/episode/6q9GxefWK9BO7xixgMsPcr?si=74c4e5c60471449e
📞 Free 15-minute Studio Check-Up → https://bit.ly/4kZSlya
Next episode: The offer's built. Now let's make a sale a day. Doza and Ryan break down the exact conversation that converts.
Chapters:
00:00 Why your offer is broken — and why it's not your fault
01:00 Step 1: The North Star Principle
02:10 Offer ≠ discount — the distinction that changes everything
03:10 The Hero Offer triangle: name, price, inclusions
03:30 Clear beats cute — how to name your offer right
05:10 The pub test
05:40 Building the 21 Day Mums Restart live
06:20 Step 2: How to price your intro offer (the 10% rule)
07:35 The CAC maths: why $14 trials lose money every time
09:15 Step 3: Inclusions — what to put in and what to cut
10:55 The signature on-ramp
11:30 Accountability vs access
13:10 Bonuses — when they help and when they hurt
14:00 The profitable offer checklist
14:25 Hero Offer Builder — live demo
16:00 Busy Dad Strength Kickstart built in real time
18:30 The Monday Morning Move
19:00 Next week: how to make a sale a day