

Geronimo Unfiltered
TBC Studios
Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos.Plus, they’re doing it all alone. Until now.Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW.I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate.So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
Episodes
Mentioned books

Jan 20, 2026 • 51min
Why Most Studio Owners Are Killing Their Own Sales
Want the exact sales script used in this episode?
Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram
If sales feel harder than they should… it’s probably not the market.
In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every single month.
This isn’t theory.
You’ll hear a live mystery shop inside the episode, real conversion stats from hundreds of studios, and the exact standards required to win during the most important sales season of the year.
If you own a studio and leads are coming in but sales aren’t sticking, this episode will show you exactly where things are breaking - and how to fix them fast.
Here’s what we’re covering:
• Why 55% of studio owners don’t answer the phone (and why it’s killing revenue)
• The 3 biggest ways owners sabotage sales: timing, avoidance, and ignoring the script
• Why sales is the lifeblood of every business - whether you like it or not
• The harsh truth: if you don’t sell, you can’t help anyone
• Why spring is “go time” - and how missing it can ruin your entire year
• A live mystery shop sales call (unscripted and unfiltered)
• What a good sales call actually sounds like in real life
• How to establish trust, create urgency, and close without being pushy
• Why most sales anxiety comes from not following a system
• The difference between being “busy” and being effective
• The Sale-A-Day standard - and why it solves most business problems
• How to generate 100+ net members in 90 days without burnout
• The real competitive advantage: speed, standards, and execution
• Why free trials and weak offers quietly destroy conversion rates
• The mindset shift required to stop avoiding sales and start leading properly
If your phone is ringing and you’re not answering it - this episode is for you.
Don’t forget to like, subscribe, and drop your biggest takeaway in the comments - we read every one.
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya](https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w](https://bit.ly/44XoX5w
Connect with us:
Website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
⸻
Chapters:
⏳ [00:00] Intro - Why Most Owners Are Killing Their Own Sales
⏳ [00:02:10] The Real Problem: Not Picking Up the Phone
⏳ [00:05:30] The Shocking Mystery Shop Stats (55% Don’t Answer)
⏳ [00:08:40] Why Sales Isn’t “Sleazy” - It’s Responsibility
⏳ [00:12:30] Seasonal Reality: Why Spring Is Make-or-Break
⏳ [00:16:00] LIVE Mystery Shop Sales Call (Unfiltered)
⏳ [00:23:30] Breaking Down the Call: What Worked & What Didn’t
⏳ [00:28:10] Following the Script vs “Winging It”
⏳ [00:32:45] Sales Anxiety: Where It Really Comes From
⏳ [00:36:30] Speed to Lead & Calling at the Right Times
⏳ [00:40:50] The Sale-A-Day Standard Explained
⏳ [00:44:40] How 100 Net Members in 90 Days Is Actually Possible
⏳ [00:48:30] Why Most Studios Lose Money Even When Leads Are Flowing
⏳ [00:52:10] The Real Competitive Advantage (It’s Not Community)
⏳ [00:56:00] Final Reality Check: Pick Up the Phone or Stay Stuck

Jan 13, 2026 • 59min
How a 23-Year-Old Studio Owner Went From 79 to 250 Members in 90 Days
Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist
If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible.
In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months.
No ads.
No gimmicks.
No shortcuts.
Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in.
This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum.
Here’s what we’re covering:
• How Chelsea grew from 79 → 250 members in 90 days in a regional town
• Why trying to market to everyone made her invisible - and what changed when she picked one avatar
• The moment she ditched free trials (and why sales got easier overnight)
• Why Gen Z avoids phone calls - and how Sell-By-Chat became her biggest advantage
• How trust built through content turns DMs into memberships
• The mindset shift from “this is comfortable” to “I’d regret staying here”
• Why raising prices attracted better members, not fewer
• How to unlock lead flow without ads or complicated funnels
• The systems that removed panic, burnout, and emotional cancellations
• What “going pro” actually looks like at 23 - standards, numbers, and discipline
• Why most owners stay stuck at the same revenue level (and how to break through it)
• The uncomfortable truth: if you won’t do the hard work, neither will your members
If you’re stuck, plateaued, or quietly burning out while telling yourself “this is just part of it” - this episode is for you.
Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one.
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
⸻
Chapters:
⏳ [00:00] Intro – 79 to 250 Members in 3 Months
⏳ [00:02:05] Meet Chelsea: 23 Years Old, Regional Studio Owner
⏳ [00:06:30] Life at 79 Members: Burnout, Free Trials & Panic Mode
⏳ [00:11:40] Why Marketing to Everyone Makes You Invisible
⏳ [00:15:45] The Offer Shift: Ditching Free Trials for Commitment
⏳ [00:20:30] Why Raising Prices Attracted Better Members
⏳ [00:25:05] The New Funnel: Content → Trust → DM → Sale
⏳ [00:30:50] Gen Z, Sell-By-Chat & Why Phone Calls Don’t Work
⏳ [00:36:10] Overcoming Sales Anxiety (and Why It Matters)
⏳ [00:41:45] Systems That Removed Burnout & Stabilised Growth
⏳ [00:47:30] The “Stop Dabbling” Moment
⏳ [00:52:40] Standards, Numbers & Never Missing
⏳ [00:57:50] The Real Cost of Staying Comfortable
⏳ [01:02:30] Final Advice for Owners Who Feel Stuck

Jan 6, 2026 • 54min
From One Studio to 170: The Real Truth About Scaling a Fitness Franchise
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya
Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains?
In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios.
This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio.
Here’s what we’re covering:
-The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day
-The brutal realities of franchising (and why most people shouldn’t do it)
-Why you need at least 75 studios before a franchise model actually works
-The traits of the highest-performing Fitstop owners, and what holds others back
-What Australia can learn from the US, and what the US is behind on
-Why multi-site owners are the happiest, most profitable operators in the network
-The mindset shift required to build $1M+ studios
-Why playing defence is killing growth, and how to start playing offence again
… and a whole lot more
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] From Knee Reconstructions to Fitstop Founder
⏳ [04:30] Selling the Car, Leasing the Shed & Betting on the Vision
⏳ [09:45] How Fitstop Accidentally Became a Franchise
⏳ [12:40] The Harsh Reality of Franchising (And Why Most Fail)
⏳ [17:10] Scaling Through Covid: What Nearly Broke - and What Made Them Stronger
⏳ [22:00] Competition, Market Cycles & Why Trends Kill Weak Businesses
⏳ [26:30] Leadership Growth, Feedback & Learning to Slow Down
⏳ [31:40] The Traits of High-Performing Studio Owners
⏳ [36:45] Coachability, Curiosity & Why Most Owners Stay Stuck
⏳ [41:05] Why It’s Not the Plane - It’s the Pilot
⏳ [46:20] Building Million-Dollar Studios & Playing Offence Again
⏳ [51:30] Global Vision, Purpose & Why There Is No Exit Number

Dec 30, 2025 • 57min
This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap
Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago.
That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore.
In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life.
We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true.
Here’s what we’re covering:
-The wild story of a made-up vision book that turned into Hawaii, boats, and record-breaking growth
-What an Achievement Roadmap actually is (and why your goals keep stalling without one)
-The “Holy Trinity”: Achievement Roadmap, Power 12 and Separation Sunday working together
-How to turn 5-year studio goals into daily standards you actually follow through on
-Why your environment matters more than your willpower (and how to get in the right arena)
-Real client examples: from stuck and vague to new locations, dream teams and $100k months
-The power of milestones and rewards (and why most owners are terrible at both)
-How to reset and upgrade your roadmap once you hit your “dream” goals faster than expected
… and a whole lot more
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] Big Fck-Off Boats & Hawaii: When Your Vision Book Comes True
⏳ [06:40] From Vivid Vision to Achievement Roadmap: How It All Started
⏳ [13:20] The “Day Rock” Story: Unlocking Big Hires With Big Targets
⏳ [20:30] Power 12, Screensavers & Why You Must Be Careful What You Write Down
⏳ [26:50] Team Wins: Weight Loss, Investing, Debt-Free and Dream-Living
⏳ [33:00] In the Arena: Doing the Same Work We Ask Our Studio Owners to Do
⏳ [40:05] Milestones, Rewards & Why Money Alone Won’t Fill the Meaning Gap
⏳ [46:30] Case Studies: Studios Hitting 5-Year Visions in 6–12 Months
⏳ [52:10] Why This One System Alone Can ROI Your Entire Membership
⏳ [58:00] Decide, Do, Declare: Your Next Steps With the Achievement Roadmap

Dec 23, 2025 • 58min
Escaping the Coaching Grind: How Hayden & Sel Built a Business That Runs Without Them
Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them?
Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give.
In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat.
Here’s what we’re covering:
-The reality of running 50 sessions a week and still feeling like you’re failing at home
-How Hayden went from Young Socceroos and the A-League to coaching confidence-first football for kids
-Why “we build confidence, not just soccer skills” became the core offer (and why parents loved it)
-The 5-star session framework and coaches playbook that finally got Hayden off the field
-How they hired and grew a team of coaches parents adore, without dropping standards
-What changed when they picked a clear avatar and stopped trying to be “for everyone”
-How they hit their 5-year member goal in 6 months by doing less, not more
-The new target: 1000 kids, stronger systems and a business that passes the “Croatia holiday” test
-What this means for you if you’re still chained to the floor, field or reformer…
… and a whole lot more
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] From Nala’s Favourite Night of the Week to 50 Sessions on the Field
⏳ [01:00] Burnout, Groundhog Day & Missing the Moments at Home
⏳ [05:05] Young Socceroos, A-League Debut & Secret Confidence Struggles
⏳ [11:16] Beyond the Money: Impact, Identity & Why ATF Really Exists
⏳ [14:50] Building a Dream Coaching Team and a Culture Parents Rave About
⏳ [18:06] The 5-Star Session Framework & Coaches Playbook That Changed Everything
⏳ [24:30] Avatar, Content & Cleaning Up the Message: From “Soccer Skills” to Confidence
⏳ [32:20] COVID Curveballs, Sold-Out Camps & Turning Crisis Into Momentum
⏳ [42:10] 350 Kids a Week, Big Vision & Setting the Target for 1000
⏳ [49:45] The Croatia Test: Can Your Business Run While You Switch Off?
⏳ [55:30] Legacy, Leadership & A Wake-Up Call for Owners Still on the Floor

Dec 16, 2025 • 53min
Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members
Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator
Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip.
Most people would’ve walked away.
She didn’t.
Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country.
In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her.
Here’s what we’re covering:
How Limber was born from rock bottom, identity loss, and a mountain of debt
Why Lily refused to quit, even when everyone told her she should
The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town
The moment she realised having “no systems” was costing her thousands
How hiring a salesperson changed everything (and why she should’ve done it sooner)
The retention system that saved 110k+ a year in churn
Why contractors are killing your culture - and how she’s building a real “dream team” instead
Her breakthrough moment inside Academy that stopped her from quitting
How she doubled revenue & members in six months without burning out
The bold mission behind Limber - and how she’s turning her healing into her life’s work
… and the studio-number-two vision that will blow your mind
Don’t forget to like, subscribe, and comment below with your biggest takeaway.
We read them all.
Want to SCALE your business and generate more LEADS?
Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout?
Go here: https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa
Chapters:
⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money
⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio
⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine
⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally)
⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares
⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model
⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit
⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle
⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying)
⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision

Dec 9, 2025 • 1h 5min
How to Beat The 3 Devils Every Business Owner Faces
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat.
If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process.
Here’s what we’re covering:
• The 3 devils that haunt every business: Money, Time, and People.
• The Money Devil - why most owners stay broke and how to finally beat it.
• The Time Devil - how “busy” is actually the new form of avoidance
• The TwoHeaded Devil - the people + purpose trap that kills momentum at scale.
• The real reason you’re stuck: doing “busy work” instead of revenue work.
• The story behind Doza’s first 100 sales - and the night everything changed.
• How to build a team that lets you step out without your business falling apart.
• Leadership at Level 3: accidental managers vs. transformative leaders.
• Why the devil you refuse to face will own you (and how to fight back).
• What it actually means to reach freedom - hint: you don’t slay the devil, you learn to dance with it.
• Why most businesses stay stuck and how to finally stop fighting the wrong enemy.
Chapters:
⏳ [00:01:20] Level 1: The Money Devil (and why broke isn’t noble)
⏳ [00:06:00] How to Slay the Money Devil: Leads, Sales, Tracking
⏳ [00:10:00] The Lifeguard Analogy: What Sales Really Means
⏳ [00:17:30] The Time Devil: Why “Busy” Is a Trap
⏳ [00:26:00] Buying Back Time and Building Your First Team
⏳ [00:33:00] Level 3: The TwoHeaded Devil (People + Purpose)
⏳ [00:44:00] From Accidental Manager to Transformational Leader
⏳ [00:56:00] Why You’ll Never Slay the Devil - You Just Learn to Dance with It
⏳ [01:02:00] The Million Dollar Standard & How to Get the Checklist
Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one.
Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Dec 5, 2025 • 1h 30min
Team Buy-In: How We Built a Crew That Would Fight for the Vision
In this video...
Most studio owners want a team that’s loyal, driven, and fully aligned…
but they never actually build the environment where buy-in can exist.
In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future.
This isn’t “team culture fluff.”
This is practical, operational buy-in - how to get your people to care as much as you do.
Inside this episode, we cover:
- Why your team won’t fight for a vision they never helped shape.
- How we built a team that holds the standard - even when I’m not in the room.
- Why showing your team the destination transforms their commitment overnight
- We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable.
- The psychology behind team alignment.
- How we got the team to take the Hawaii vision personally.
- The simple systems we use to keep everyone rowing in the same direction.
This episode will change the way you think about leadership and team performance.
If your team feels disconnected, unmotivated, or “not getting it” - this will show you why… and how to fix it.
Chapters
⏳ [00:00] Buy-in isn’t magic, it’s leadership
⏳ [01:24] Why most teams don’t care about the vision
⏳ [04:10] The Hawai’i story & how the team made the vision theirs
⏳ [08:45] How we built shared ownership (not forced motivation)
⏳ [12:30] LER & leadership lanes - everyone knows their job
⏳ [17:02] How we got aligned on standards and identity
⏳ [22:44] Why vision clarity fixes 80% of team problems
⏳ [28:10] Building a team that runs with you - not behind you
⏳ [32:55] What to do if your team “doesn’t get it yet”
⏳ [40:18] Next Steps - How to get leadership support fast
Resources Mentioned
⭐️ Grab my Million Dollar Day Calculator: https://bit.ly/yt-million-dollar-day
⭐️ Want more leads? Start here: https://bit.ly/4kZSlya
⭐️ Want proven systems to grow without burnout? https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa

Dec 2, 2025 • 43min
MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)
Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio
If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings?
Because here’s the truth: business isn’t magic, it’s maths.
In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without the burnout, the guesswork, or the fluff.
We’ll show you the weekly targets, the order to install them, and the mindset to stick with it long enough for compounding to kick in.
Here’s what we’re covering:
The 21 → 7 → 80% → 5 − 2 = Net 3 weekly formula that gets you to $1M
Why holding a “Net 3” for 50 weeks (the Green Line) changes everything
The success sequence: leads → sales → rollovers → retention (don’t do it out of order)
Problems vs projects—how to sit with the real constraint until it’s solved
Running the business strategically (not emotionally): be the composed pilot
Building the dream team and tracking LER 2–3 so your growth is profitable
Owner hours: forced vs optional—and why freedom requires a real handover
… and a whole lot more
Chapters:
⏳ [00:00] Cold Open: Business Isn’t Magic - It’s Maths
⏳ [01:08] Life & Drama Updates: Hawaii Vision, MDS Pro Launch
⏳ [03:43] Manager School & Content Room: Closing Team Gaps
⏳ [08:12] The Million-Dollar Model: 5–7 Numbers You Need
⏳ [10:09] The Formula: 21 Leads → 7 Sales → 80% Rollovers → 5 − 2 = Net 3
⏳ [11:01] From 150 Members To $1M: Hold Net 3 For 50 Weeks
⏳ [13:41] Success Is In The Sequence (Install In Order)
⏳ [16:26] Why Most Studios Don’t Make It: Consistency & Composure
⏳ [22:25] Face The Facts: Track Numbers Weekly & Win The Week
⏳ [26:15] Turning Pro: Choose Your Hard & Stay The Course
⏳ [34:34] Compounding: Don’t Quit Before The Stack Hits
⏳ [37:53] Bonus Metrics: LER 2–3 & Owner Hours (Freedom Test)
⏳ [41:05] Your Duty: Stay Open & Serve Your Community
Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya
Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya
Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
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Nov 25, 2025 • 46min
How to Know When You’ve Outgrown Your Circle
If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat.
Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small.
This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition.
Here’s what we’re covering:
- Why even the most talented business owners stay stuck (and how to break out of it)
- The six silent killers of growth: fear, control, comfort, environment, systems, and identity
- How fear of success keeps you playing small - and how to rewire it into momentum
- The truth about control freak founders and why being “the best at a small game” keeps you broke
- The “Blame = Broke” mindset shift that separates winners from victims
- How to audit your circle, upgrade your environment, and find rooms that pull you forward
- The power of permission - what happens when you finally give yourself space to dream bigger
- Real client stories of owners who stopped surviving and started scaling
- Identity work for founders: how to stop being “just a trainer” and start being a real CEO
- Why playing small isn’t humble - it’s selfish, because the people you could have helped will never find you
Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.
Chapters:
⏳ [00:00] It’s Easy to Think You’re Great… Until You Have to Prove It
⏳ [00:01:57] Meet Matt: The Silent Killer Coach Unlocking Results
⏳ [00:02:14] Why Most Business Owners Stay Stuck (Even When They’re Talented)
⏳ [00:06:00] Outgrowing Your Circle: The Price of Playing Bigger
⏳ [00:08:47] Lack of Vision: Why “Maintenance Mode” is Death
⏳ [00:11:01] Permission to Dream: Reclaiming Ambition and Ownership
⏳ [00:13:21] Comfort in Control: Why Letting Go Feels So Hard
⏳ [00:16:47] Poor Environment, Wrong Frequency: The Circle Audit
⏳ [00:18:36] Blame = Broke: The Hardest Truth About Leadership
⏳ [00:23:10] Systems, Support, and the Operator Trap
⏳ [00:28:32] The Story of Katie: From 20 Years Stuck to 65k Months
⏳ [00:31:33] Identity Shift: From “Just a Trainer” to CEO
⏳ [00:35:05] Why Growth Feels Lonely - and How to Find Bigger Rooms
⏳ [00:38:46] The Real Divide: Coachable vs. Comfortable
⏳ [00:40:04] Playing Small Isn’t Humble - It’s Selfish
⏳ [00:43:04] How to Stop Playing Half a Dream and Start Scaling for Real
Keen to chat to our team about building a $1M dream business and life?
Go Here: https://bit.ly/4kZSlya
Want to SCALE your business and generate more LEADS?
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Want to LEARN proven systems to grow your business without burnout?
Go here: https://bit.ly/44XoX5w
Connect with us:
My website: https://thegeronimoacademy.com
IG Geronimo: https://www.instagram.com/thegeronimoacademy
IG Hey.Doza: https://www.instagram.com/hey.doza
LinkedIn: https://au.linkedin.com/in/andrewhandosa


