From Money Surprises to Systems: How Studio Owners Take Control

Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook

ALL FINANCE FEBRUARY Episodes

Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s

For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises.

If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill), this episode gives you a simple rhythm you can literally book into your calendar.

Most studio owners don’t need “more finance knowledge”… they need a cadence. Because the goal isn’t to become an accountant - it’s to go from surprises → systems.

This is Episode 2 of our 4-part Finance February series on the Geronimo Unfiltered podcast.Episode 1 was awareness (what numbers matter).

Episode 2 is rhythm + planning (how often to look, what to review, and how to stay deliberate instead of reactive).

In this episode, you’ll learn how to:

• Build a simple financial rhythm across annual, quarterly, monthly, and weekly

• Create an annual budget using last year’s trends + ratios

• Use a reverse forecast (start with the profit you want, then work backwards)

• Understand the difference between budgeting vs forecasting (hint: it’s about cash)

• Set up a basic cash flow forecast (weekly view, 13 weeks ahead)

• Run Finance Fridays so you’re managing numbers — not vibes

• Use monthly numbers to make decisions: budget vs actual → course-correct

• Stop managing the business by checking the bank account and “hoping”

Homework (this is the big one)

Your homework from this episode is to book the sessions into your calendar - because if it’s not booked, it’s not real. It helps you with forecasting in your business.

Want us to do this LIVE?

DM Doza on Instagram (@hey.doza) with the words: FORECAST LIVE … and if there’s enough interest, we’ll run a live session where we build this together.

What’s next?

This episode was all about containers, cadences, and getting it in the calendar.

In Episode 3, we’re going into decision-making — now that your rhythm is set, what decisions do you make … and how do you get paid properly.

Remember to Like, subscribe, and comment with your biggest takeaway — we read them all.

Connect with us

My website: ⁠https://thegeronimoacademy.com ⁠

IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠

IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠

LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

Chapters

00:00 – Episode 2 (Finance February): Rhythm + planning

00:22 – From surprises to systems

00:40 – The four cadences: annual / quarterly / monthly / weekly

01:03 – The goal: stop reacting emotionally, operate deliberately

01:22 – The real homework: book it in the calendar

01:46 – Annual planning = budgets + strategy

03:05 – Trends + ratios → plan the next 12 months

05:31 – Reverse forecasting (start with the profit you want)

07:24 – The point of profit: wealth + lifestyle + generational impact

10:41 – Cash flow forecast: why it matters

14:07 – Building a simple cash flow forecast (weekly view)

20:34 – Why this stops “bank balance decisions”

23:04 – Weekly weigh-in (Finance Fridays): what to track

26:10 – First 4 weeks are hardest — then it’s a 15-minute habit

28:11 – Monthly: budget vs actual + benchmarks

30:40 – Monthly overhead deep dive (subscription fat)

33:39 – Quarterly: priorities, focus, reduce shiny object chaos

39:05 – Budgeting vs forecasting (the difference is cash)

39:43 – Final homework recap: book the sessions