

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Feb 21, 2021 β’ 29min
#121 Should Marketing Decisions Always Be Based On Data? π - Anna Shutko
π Why businesses have to be more analytical and data driven!
Anna is the Product Marketing Manager @ Supermetrics.
Supermetrics picks up all the marketing data you need and brings it to your favourite reporting, analytics, or storage platform β whether thatβs a spreadsheet, a data visualisation tool, or a marketing data warehouse.
π Listen to Anna & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π By being more data driven can we make decisions faster, make more informed decisions and be more objective?
π What should we be measuring?
π Differences between qualitative and quantitative data & why they are both important
π How can we become more data driven?
π What kind of reporting and analytics tools are the most popular
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 17, 2021 β’ 38min
#120 Why Mental Health Really Matters In Business & Sales π§ - Jeff Risely
π Why we should be aware of our mental health
Jeff is the founder of the Sales Health Alliance - The Sales Health Alliance was created to empower salespeople and leaders to reach peak levels of sales performance and well-being through better Mental Health.
π Listen to Jeff & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Signs our mental health may need attention
π What to do when you're feeling down
π How to build up your resilience through rejection
π Overcoming stressful situations
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 14, 2021 β’ 39min
#119 How To Start A Profitable Ecommerce Business In 2021 π - Robert Tadros
π How easy is it to start an eCommerce business?
A digital marketer, philanthropist and investor based in Melbourne, Robert is best known for founding Impressive β the fastest growing technology company in Australia, as recognised by Deloitte.
π Listen to Robert & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to pick the right products
π Manufacturing and distribution
π Picking the right technology for the web platform
π Marketing to the right customers
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 10, 2021 β’ 43min
#118 The Secret To Closing Deals (2 Questions, 95% Effective) π€ - James Muir
Discover the secret to closing deals with James Muir, who reveals the perfect close method that works 95% of the time. Learn how to win more deals, the science behind it, and practical tips to skyrocket your sales. Explore strategic questioning, qualifying prospects, and the importance of genuine passion and service in sales.

Feb 7, 2021 β’ 39min
#117 Maximising Your LinkedIn Presence For 2021 πͺ - Jarrod Best-Mitchell
π Social Selling - is it a myth or does it really drive revenue?
Jarrod is a sales training and LinkedIn specialist.
Through LinkedIn heβs been able to grow his business through inbound via the content that he produced which has received over 750K views in 2020!
π Listen to Jarrod & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to get the most out of your LinkedIn Profile, a step-by-step guide
π How often should you update your profile?
π Lots of gold here to get LinkedIn working for YOU.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 3, 2021 β’ 36min
#116 Can Video Really Generate Meetings Consistently? (YES, it can) πΉ - Chris van Praag
π The use of video in the whole sales process (& why you should be using it)
Chris is a Sales development rep at Global top 10 Hubspot solutions provider BabelQuest. They help businesses to achieve their sales and marketing goals using the HubSpot platform and Chris uses creative video to generate new business, as well as throughout the sales process.
π Listen to Chris & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How to quickly get started and see results
π Using technology to create videos that get people talking
π Putting out content that helps your prospective customers
π How to turn your videos into meetings
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 31, 2021 β’ 38min
#115 How To Shorten Your Sales Cycle & Increase Your Revenue ποΈ- Nemanja Zivkovic
π Why shortening your sales cycles is key to growing your business!
Nemanja is the CEO of Funky Marketing, a company that creates demand generation programs primarily for the fast-growing B2B tech-based companies and helps them to constantly generate revenue with inbound and content strategies and scale.
π Listen to Nemanja & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Actionable strategies to start more warm conversations with your ideal buyers.
π How to increase your deal size and shorten your sales cycle.
π How to do this on a personal and business level.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 27, 2021 β’ 32min
#114 The Challenges Of Starting A Business & Finding Clients π¬ - Martin MacArthur
π Challenges that face an early stage founder & how to overcome them!
Martin is the CEO @ The Outbound Sales Guy. At a young age he was diagnosed with a disease called juvenile retinitis pigmentosa causing him to eventually go totally blind.
π Listen to Martin & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Outbound sales and the difference between booking qualified sales meetings and as many meetings as possible
π How to use LinkedIn and other on and off-line channels to book more qualified sales meetings
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 25, 2021 β’ 38min
#113 STOP Selling Start Helping (& use content to become trusted) π - Allan Langer
π Why you need to shift your mindset from aiming for sales to focusing on helping your prospect/customer.
Allan Langer is a speaker, sales trainer and published author who has been in sales for over 27 years.
His book, "The 7 Secrets to Selling More by Selling Less," is an Amazon best-seller, and talks about how to shed the sleazy skin all salespeople are perceived to have, and become the salesperson everyone WANTS to talk to and refer.
π Listen to Allan & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π How you can leverage content to help you become a trusted authority in your sector and win more business.
π How to use social proof in your presentations to close more business.
π Pricing strategies that will help you sell more.
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jan 20, 2021 β’ 40min
#112 Is Customer Success More Important Than Sales? π€ - Megan Holsinger
π Sales Vs. Customer Success - Whatβs more important for a business?
Megan is the Director of Customer Success at JB Sales.
Megan brings a mix of experience β she has led CS teams and Sales teams alike β been a revenue generating quota carrying sales professional herself, and now helps companies around the world learn how to do the best profession in the world β sales!
π Listen to Megan & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The changing role of customer success
π Transitioning from sales to CS
π Overcoming tricky situations with account management
π Revenue generating CS teams and how they perform
π Tips to increasing spend over time from your clients
π Being pro-active rather than reactive with your customers
π½οΈ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk


