

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Mar 28, 2021 • 24min
#131 STOP Scattergun Marketing & Make Your Revenue Predictable 🔫 - Alice de Courcy
👉 The differences between a scattergun & a predictable marketing approach!
Alice is Chief Marketing Officer at Cognism. Cognism enable revenue teams with their key go to market movements, underpinned by leading globally compliant b2b contact and company data, delivering insights on not only who to target, but also when.
👉 Listen to Alice & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How to get predictable with your marketing and what that really means?
👉 Kicking off your content marketing strategy: from SEO, to your blog, thought leadership, the team etc.
👉 Introducing Marketing Development Reps.
📽️ SPONSORED BY VIDYARD
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🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 24, 2021 • 41min
#130 How To Close Deals Faster In 2021 ⏩ - Marcus A. Chan
👉 Why some deals get stalled or go quiet!
Marcus is the Founder of Venli Consulting Group. He helps B2B sales
professionals sell more and sell better without needing years of experience through his coaching and training programs.
👉 Listen to Marcus & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How to conduct killer discovery calls
👉 How to keep your opportunities moving smoothly
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 21, 2021 • 46min
#129 Bootstrapping A Start-up (A No-BS Breakdown) 🥾 - John O. Foshee
👉 Planning to launch your business with your own cash and what to do first
Co-Founder & Chief Revenue Officer at Porter Logistics, offering flexible 3rd party logistic services to start-ups and large enterprise clients in the US.
👉 Building your marketing
👉 Building your sales team
👉 Prioritising spend
👉 Growing the company
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 17, 2021 • 34min
#128 Playing the Long Game On Social Media (3 years of Giving to Get) 🔁 - Jason McElhone
👉 Why, if you want instant results, social media might not be for you!
✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
Jason is the CEO @ RemoteSales - Remote Sales Consulting for Small and Midsize Businesses Starting at $5,000/Month!
👉 Listen to Jason & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How Jason spent 3 years of ‘giving’ to start ‘getting’
👉 Using the 80/20 rule for your content creation
👉 How Jason got 60k subscribers and over 3 million views on YouTube in 11 months
👉 Actionable tips to drive revenue from social media
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 14, 2021 • 30min
#127 Producing Content Your Buyers Will Love ❤️ - Mano Guiragossian
👉 Why you need to create content for your buyers not to stroke your ego.
Mano is the founder @ Guiragossian Media.
He’s also the host of The Perspective podcast where he interviews young and successful entrepreneurs, multi-million dollar business owners and bestselling authors.
👉 Listen to Mano & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 A framework to make it happen.
👉 Why likes and shares won’t drive revenue, unless they are from ideal clients.
👉 Lesser-known tips for creating killer content.
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 10, 2021 • 34min
#126 Clubhouse: A Tool For Growth, Or Another Distraction? 📲 - Lisa Teh
👉 Is Clubhouse really worth your time?
Lisa is a digital marketing, tech and toothpaste entrepreneur. Founder of CODI Agency, a digital marketing company based in Melbourne, Australia.
Co-Founder of Lisnic, a new tech platform that connects Mentees and Mentors globally and Founder of 101 Lifestyle.
👉 Listen to Lisa & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How to make the most out of the platform
👉 How does it stack up against podcasting
👉 How much of a time investment does it require
👉 Can it really help grow your business?
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 7, 2021 • 37min
#125 Why Marketing Without A Brand Is Costing You💲- Gabriel & Kelly Shields
👉 How marketing without a brand is costing you
✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
Gabriel and Kelly are the founders of Benu Creative. They help businesses discover who they are to develop a brand that’s authentic to them, creating loyalty and trust with their audience and people.
👉 Listen to Gabriel, Kelly & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 The difference between branding and marketing
👉 How branding provides a compass for company decisions
👉 How to provide crystal clear messaging & win more ideal clients
👉 How brand can set you apart
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Mar 3, 2021 • 36min
#124 Why Daily Habits Are Key To Business & Personal Growth 🪴 - Jonny Pardoe
👉 Change your daily routine to unlock new opportunities!
✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
Jonny is the Author and host of The Self Esteem and Confidence Mindset and a Confidence and Writing Mentor.
👉 Listen to Jonny & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How to overcome Imposter Syndrome
👉 Misconceptions of self esteem and confidence
👉 Daily habits key to business and personal growth
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 28, 2021 • 35min
#123 How To Start A Business With No Money 🏚️ - Rob Illidge
👉 Why now is the best time to take the plunge and start your own business.
✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
Rob is the, CEO of Social Republic the global social media agency trusted by ambitious famous brands like eBay, Pioneer and The Red Cross, Rob has been featured by Forbes, Management Today & International Business Times.
👉 Listen to Rob & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 How to make use of your existing network and referrals
👉 Robs journey and subsequent results
👉 How to leverage social media to your advantage
👉 Free tools and how to use them
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Feb 24, 2021 • 33min
#122 Sales Doesn’t Have To Be Boring (Interrupt Busy Prospects Without Being Annoying) 💤 - Mia Butler
👉 Why Sales is far from boring
✅ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
Mia is the founder and director of Pistachio View and believes vanilla is NOT an option. Transforming the way we sell and communicate; using video-email to help you win more customers and get faster replies
👉 Listen to Mia & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
👉 A step-by-step strategy to interrupting prospects without annoying them.
👉 Why you should communicate on your customers chosen channel.
👉 Using LinkedIn video/email/phone to make it happen.
👉 Why buyers want to engage with experts.
👉 Tips to land more meetings with ideal customers.
📽️ SPONSORED BY VIDYARD
Get Your FREE Vidyard account here: http://www.vidyard.com/bgs
🌐 WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk


