James Schramko Podcast

00:00 - He let the client walk 00:09 - The client who was dragging energy down 00:31 - No worries mate 00:42 - It feels lighter 00:56 - You cannot want success more than the person themselves 01:03 - When more support does not help 01:18 - The clients who get results 01:26 - Why are you holding on

00:00 - Growth requires sacrifice 00:11 - Brenton grew 25% working 20 hours a week 00:19 - Three revenue streams 00:36 - The question was how to grow without breaking his life 00:59 - The trap of adding more 01:11 - He tightened what was already working 01:33 - 25% recurring growth in 12 weeks 01:49 - Working together since 2010 02:07 - Brenton did it. So did Pat Flynn. 02:13 - Different businesses. Same principle.

00:00 - Revenue up, profit up but exhausted00:08 - The email that said last year sucked00:16 - 24% revenue growth described as chewing glass00:41 - My year looked different01:04 - 17 initiatives launched and two finished01:13 - I just potted along with one main product01:38 - Complexity or simplicity01:47 - We get to choose

00:00 - Giving away expertise on every call 00:07 - Thanks and disappear 00:18 - We built a paid diagnostic 00:32 - Team pushback 00:42 - First call sold second call sold third call sold00:54 - 100% close rate01:02 - Free advice trains people to take and leave 1:18 - The call is the sale 1:28 - You already have a product you just have not priced it

00:00 - You are quoting the same rate for every client00:10 - 9,000 a month regardless of size00:32 - The problem was not confidence00:42 - Tiered pricing based on organizational size00:52 - 9,000 to 13,000 accepted immediately01:06 - The client is doubling headcount01:18 - Confidence without structure is hope01:38 - Pricing is not a number. It is an argument01:57 - They did not get more confident they got more clear

00:00 - You hired the EA and you are still overwhelmed00:16 - The inbox is not the disease it is the symptom00:25 - Delegating chaos just moves it00:37 - Founder hires EA feels relief for two weeks01:01 - Why is your inbox that full in the first place01:08 - Audit what is actually in there01:45 - Delete first01:52 - Kill the subscriptions close the loops02:19 - Delegation works when there is a system underneath it02:26 - The goal is a business that does not generate chaos

00:00 - 441 tasks on his plate 00:28 - The quiet kind of overwhelm 00:54 - We listed everything 01:06 - Scored and allocated 01:25 - Clarity on the partnership and the next 90 days 01:49 - Overwhelm is a visibility problem 02:16 - Execution without clarity is just motion 02:41 - Not more tasks fewer tasks, the right ones

00:00 - Four businesses none of them working00:10 - Where is the money actually coming from 00:24 - One business had a moat 00:37 - Delete three go all in on one 01:05 - He executed that week 00:57 - Four clients one at 15K total north of 50K 01:13 - What focus actually means 01:28 - The three he deleted were not bad businesses 01:36 - Addition feels like progress deletion feels like loss 01:58 - What is the one thing nobody else can do

00:00 - A supermarket that shrank to a quarter of its size 00:52 - Same country, opposite growth trends 01:37 - Your business is either going up or going down 02:27 - Three types of founders: adapt, panic, or deny 03:53 - Webinar to VSL: strategic change vs reactive panic 04:40 - Fads vs long-term trends 05:52 - What I changed in my business in 2025 06:35 - The mildly tuned diesel engine07:38 - Your business reflects the founder 08:59 - Optimize for the right things10:51 - The early majority is where the money is

00:00 - No phone, no camera, no watch 00:39 - Influencers taking 15 selfies on the beach 01:16 - He borrowed my surfboards for a photo shoot 01:46 - Performance theater and external validation 03:41 - How to get clients without posting bling 05:01 - When you post your wins, you become a target 07:05 - I started leaving my phone behind 07:35 - The ocean took my watch and my GoPro 08:33 - Letting go of the need for external validation 09:31 - The goats don't care about TikTok 10:53 - You can use social media without being used by it