00:00 - A supermarket that shrank to a quarter of its size
00:52 - Same country, opposite growth trends
01:37 - Your business is either going up or going down
02:27 - Three types of founders: adapt, panic, or deny
03:53 - Webinar to VSL: strategic change vs reactive panic
04:40 - Fads vs long-term trends
05:52 - What I changed in my business in 2025
06:35 - The mildly tuned diesel engine
07:38 - Your business reflects the founder
08:59 - Optimize for the right things
10:51 - The early majority is where the money is