

The QBQ! Podcast
Kristin Lindeen
Looking to take your business to the next level, boost sales and productivity, or raise confident, capable kids? You’re in the right place. The secret? It’s the QBQ.If you haven’t yet discovered the bestselling book QBQ! The Question Behind the Question, it’s time to check it out. This powerful concept is transforming how people lead, live, and grow—by focusing on one foundational principle: personal accountability.In every episode, your hosts Kristin and John explore how taking ownership—at work, at home, and in life—can unlock real, lasting success. It’s not about blaming, complaining, or waiting. It’s about asking better questions and choosing responsibility.Personal accountability—it’s really that simple.
Episodes
Mentioned books

8 snips
Oct 27, 2025 • 34min
Accountability in Sales: Kristin Lindeen on the Awesome Impact Podcast
Kristin Lindeen, speaker and facilitator for QBQ, Inc., introduces the Question Behind the Question method to boost personal accountability. She explores replacing blame with action, modeling ownership as leaders, applying curiosity in sales conversations, and even using QBQ in parenting. Short, practical conversations on asking better, action-focused questions to change behavior.

10 snips
Oct 8, 2025 • 27min
Accountability Isn’t a Policy—It’s Personal.
Thomas Murphy, VP of Human Resources at Liberty Hospital, is an HR leader who turned a simple book into a culture shift. He discusses introducing QBQ into leadership development, piloting and scaling the program, and how personal accountability reshaped communication and mindset across the organization.

9 snips
Sep 24, 2025 • 15min
We Don't Leave Companies, We Leave Managers: Becoming an Outstanding Manager with QBQ!
John G. Miller, author and creator of the QBQ! accountability movement, shares lessons from training managers. He discusses why people leave managers more than companies. He stresses that people management is a teachable skill, the harm of public humiliation, and humility and follow-through as core leadership traits.

Sep 10, 2025 • 20min
Believe or Leave: Building a Performance Culture with CRO Steve Chamberlin
Connect with us at QBQ!What happens when entitlement and blame meet a culture of accountability? In this episode of the QBQ! Podcast, Kristin Lindeen sits down with Steve Chamberlin, Chief Revenue Officer of Momentum Textiles and Wallcovering, to explore how QBQ has shaped his leadership across multiple organizations since 2007.From transforming Husqvarna’s culture with “Believe or Leave,” to modeling accountability in new roles, to handing out QBQ books to anyone who needs the message—Steve shares stories of how personal accountability isn’t just a corporate tool, it’s a life principle.You’ll hear:Why negative thinking spreads faster than positivity—and how to stop it.The difference between holding people accountable and being accountable.How leaders can create clarity with KPIs and still inspire growth.Why “What can I do?” is the most powerful question in business and life.Whether you’re leading a sales team, coaching a sport, or raising a family, this episode reminds us that accountability isn’t optional—it’s the foundation of performance.Thanks for joining us today! Find out more about QBQ! training opportunities at www.QBQ.com. Follow us! Instagram Facebook LinkedIn X

9 snips
Aug 27, 2025 • 23min
Walking Our Talk: Marriage, Parenting, and QBQ in Real Life
Erik Lindeen, a pastor and nonprofit leader who married into the QBQ family, shares candid stories from married life and parenting. They discuss living accountability at home, kids mirroring parental flaws, using natural consequences to teach responsibility, and practical moments—like missed hat lessons and chore systems—that make QBQ real in day-to-day family life.

Aug 20, 2025 • 14min
Stop Trying to Fix Your Spouse (or Your Boss)
Connect with us at QBQ!What’s the #1 takeaway from QBQ? According to creator John G. Miller, it’s simple: I can only change me. In this episode, John and Kristin unpack how that truth transforms marriages, parenting, and workplaces alike. From counseling breakthroughs to a young wife who literally saved her marriage with QBQ, the stories highlight the freeing power of personal accountability. Stop trying to fix others—discover what happens when you focus on yourself instead.Thanks for joining us today! Find out more about QBQ! training opportunities at www.QBQ.com. Follow us! Instagram Facebook LinkedIn X

Aug 13, 2025 • 28min
Leading with Accountability: Vortex Optics’ CEO Joe Hamilton on the QBQ! Mindset
Connect with us at QBQ!Kristin talks with Joe Hamilton, CEO and President of Vortex Optics, about building a thriving family business through consistency, service, and personal accountability. Joe shares Vortex’s journey from a small trade show tent to the world’s largest sport optics brand, his first encounter with QBQ!, and how its principle-based approach became part of the culture at Vortex. With personal stories—from folding laundry with his kids to owning mistakes at work—Joe shows how QBQ! habits create a ripple effect across teams and customers. He also reveals Vortex’s mission to “Create A Rare Experience” (C.A.R.E.) and why starting with “I” is the key to transforming both leadership and company culture.Thanks for joining us today! Find out more about QBQ! training opportunities at www.QBQ.com. Follow us! Instagram Facebook LinkedIn X

Aug 6, 2025 • 3min
Kill the ‘We’: Why Accountability Is Always Personal
Connect with us at QBQ!Why “we” dilutes accountability. Kristin explains why QBQ is always about the “I”—and how shifting your questions can drive real personal accountability. At QBQ, Inc., we've spent over two decades helping teams and individuals understand the power of PERSONAL accountability. Listen in to find out how we make sure to differentiate QBQ! from others forms of accountability training. Thanks for joining us today! Find out more about QBQ! training opportunities at www.QBQ.com. Follow us! Instagram Facebook LinkedIn X

Jul 31, 2025 • 13min
How We Do QBQ! Today: Building Cultures on Personal Accountability
Connect with us at QBQ!In this episode, Kristin and her dad, John, pull back the curtain on how QBQ! operates today—from selling books and licensing training to delivering powerful keynotes and workshops. They reflect on what makes QBQ successful in organizations long-term, share behind-the-scenes stories from clients like Husqvarna and Kiddie Academy, and emphasize the role of leadership ownership in sustaining change. You’ll hear why QBQ isn’t just a one-time program—it’s a cultural shift. Plus, a few laughs, a little parenting wisdom, and an open invite to share your own QBQ story!Thanks for joining us today! Find out more about QBQ! training opportunities at www.QBQ.com. Follow us! Instagram Facebook LinkedIn X

8 snips
Jul 22, 2025 • 11min
The Story of QBQ! – Part 4: How the QBQ Spread
They trace how a self-published book transformed into multiple editions and new formats after unexpected requests. They recount moments where audience feedback and real-world teaching refined the core question. They explore why organizations keep adopting the approach to fight blame, victim thinking, and procrastination.


