Accountability in Sales: Kristin Lindeen on the Awesome Impact Podcast

8 snips

Oct 27, 2025

Kristin Lindeen, speaker and facilitator for QBQ, Inc., introduces the Question Behind the Question method to boost personal accountability. She explores replacing blame with action, modeling ownership as leaders, applying curiosity in sales conversations, and even using QBQ in parenting. Short, practical conversations on asking better, action-focused questions to change behavior.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Questions Shape Your Mindset

Asking better questions shapes your mindset and outcomes in work and life.
QBQ reframes blame into action by focusing on what/how questions containing I and action.

ANECDOTE

Owning Your Part Taught At Work

Kristin fixed a student's misentered schedule and tried to take accountability afterward.
Her coworker refused to own anything, which taught Kristin she can only change herself.

INSIGHT

Shift From External Blame To Controllable Action

In sales it's easy to blame external factors like economy or CRM for poor results.
QBQ shifts focus to controllable actions a salesperson or manager can take right now.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Connect with us at QBQ!

QBQ! goes B2B! Kristin joins John DiMare on The Awesome Impact B2B Sales Podcast to unpack how The Question Behind the Question® empowers sales leaders to stop blaming, start owning, and lead with action. Hear how accountability transforms teams, reduces excuses, and changes results — from the sales floor to the family room.

👉 Listen as Kristin and John connect the dots between personal accountability and professional performance — and why every sales pro needs a little QBQ! in their toolkit.

In this episode of the Awesome Impact B2B Sales Podcast, host John interviews special guest Kristin Lindeen, speaker and facilitator for QBQ, Inc. Kristin shares her personal and professional journey with QBQ—The Question Behind the Question—highlighting the importance of personal accountability. The discussion covers how asking better, action-focused questions can transform both personal life and business dynamics. Kristin offers practical insights into eliminating blame, victim thinking, and procrastination, emphasizing that personal accountability starts with changing oneself. The episode also delves into how QBQ principles can be effectively applied to parenting and managing sales teams, making it a must-listen for anyone looking to improve their mindset and effectiveness in various aspects of life.

00:00 Introduction to the Awesome Impact B2B Sales Podcast
00:37 Meet Kristin Lindeen: Special Guest Introduction
01:41 Understanding QBQ!: The Question Behind the Question
03:46 The Power of Personal Accountability
10:29 Applying QBQ! in Professional and Personal Life
16:29 Real-Life Examples of QBQ! Impact
18:58 A Parenting Win and Its Lessons
20:07 Applying Parenting Lessons to Business
21:04 The Power of Curiosity in Sales
22:52 Asking Better Questions for Success
25:08 Connecting and Sharing Resources
30:03 Final Thoughts and Reflections

Thanks for joining us today!

Find out more about QBQ! training opportunities at www.QBQ.com.

Instagram

Facebook