The QBQ! Podcast The Story of QBQ! – Part 4: How the QBQ Spread
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Jul 22, 2025 They trace how a self-published book transformed into multiple editions and new formats after unexpected requests. They recount moments where audience feedback and real-world teaching refined the core question. They explore why organizations keep adopting the approach to fight blame, victim thinking, and procrastination.
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How QBQ Evolved Into Multiple Editions
- John describes the book's evolution from Personal Accountability to multiple QBQ editions and publishers.
- He recounts how hotel and publisher requests shaped paperback and hardcover versions.
QBQ Creates Long-Term Recall
- QBQ has lasting recall; people remember it decades and bring it to new jobs.
- John notes former attendees often hire him again years later because the message stuck.
Audience Helped Define The 'I' Guideline
- John shares a moment when an attendee noticed every QBQ uses the personal pronoun "I."
- That audience observation led to the second guideline emphasizing personal focus.
