Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books
Mar 26, 2026 • 36min
He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Inder Bedi, founder and designer who built Matt & Nat and now runs Bedi Studios, reimagines fashion with locally made, sustainable outerwear. He describes using reclaimed materials like airline seats and seatbelts. He explains lifetime guarantees, designing to resist trends, and shifting from offshore scale to community-driven, durable products.
Mar 24, 2026 • 49min
The Secret to a $0 Customer Acquisition Cost
Yasaman Bakhtiar, co-founder steering product and marketing with cultural flavors and community-led development. Lea Marcus, co-founder who built viral branding and daily social content to land retail deals. They discuss TikTok-first growth, turning viral cravings into store purchases, templated daily content that feels like a TV show, community-driven product development, and how authenticity kept their customer acquisition cost at $0.
Mar 19, 2026 • 32min
How Kōv Essentials Hit $1M in Year One With Zero Paid Ads
Chelsea Branch, founder of Kōv Essentials, built a $1M DTC hair accessories brand through organic viral TikTok and community-driven product development. She shares how lo-fi, on-camera content and rapid product iterations turned views into launches. Topics include designing reliable clips, using social feedback for R&D, balancing perfectionism with speed, and strategies for sustainable growth after virality.
Mar 17, 2026 • 34min
How I Scaled My Side Hustle to $15 Million
Rosie Johnson, founder of clean fragrance label By Rosie Jane and former celebrity makeup artist, built a kitchen-table side hustle into a multimillion-dollar brand. She discusses crafting subtle scents, slow-launching while juggling family, breaking into retailers like Sephora, staying bootstrapped, and using sampling and community to drive sustainable growth.
Mar 12, 2026 • 27min
How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped
Jason Berndt, founder of My Two Brows and former Canadian Armed Forces fighter pilot who lost his eyebrows to alopecia. He talks about turning a personal problem into a niche brand, designing 275 brow variants, using free samples and UGC to build trust, and balancing flying with running a business that has shipped over 1 million sets.
Mar 10, 2026 • 38min
The Simple Formula Behind an 8-Figure Sustainable Brand
Lauren Gropper, founder of Repurpose and maker of compostable tableware and bamboo goods, turned film-set frustration into a sustainable brand. She discusses launching with a standout cup, the product decision matrix balancing performance and price, omnichannel shelf strategy, packaging claims like compostable versus biodegradable, and avoiding R&D pitfalls while scaling impact.
Mar 5, 2026 • 39min
How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail
Ari Bloom, founder and CEO of A-Frame Brands that builds celebrity-backed, socially conscious consumer lines. He shares a problem-first product approach and why purpose beats trends. He explains vetting celebrity partners, using retail validation before launch, and hiring diverse teams to build lasting brands.
Mar 3, 2026 • 33min
I Scaled From Handmaking Each Piece to $10 Million in 3 Years
Pia Mance, founder and creative director of Heaven Mayhem, turned handmade jewelry into a $10M accessories brand using community-driven design. She discusses building a brand world with content, events, and a distinctive identity. Pia explains scaling from handcrafted pieces to factories, influencer-fueled virality, and using launches and popups to keep customers engaged.
Feb 26, 2026 • 30min
How This Jewelry Brand Charmed Its Way to $20 Million
Curry Haggerty, Partner and CEO of Hart Jewelry who scaled a small studio into a multi-million brand. She explains splitting founder and CEO roles, building systems to remove bottlenecks, and hiring for values over experience. Curry also covers retail strategies from pop-ups to flagships and how local markets shape merchandising.
Feb 24, 2026 • 46min
My Journey From $10/Hr Line Cook to Running An 8-Figure Empire
Ellen Bennett, founder and CEO of Hedley & Bennett, turned $300 and kitchen experience into an eight-figure heritage apron and pro-tools brand. She discusses leaping in without certainty, iterating prototypes fast, owning mistakes to build trust, shifting from restaurant sales to direct-to-consumer, designing tools with professionals, and building longevity through quality and community.
