Shopify Masters How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped
Mar 12, 2026
Jason Berndt, founder of My Two Brows and former Canadian Armed Forces fighter pilot who lost his eyebrows to alopecia. He talks about turning a personal problem into a niche brand, designing 275 brow variants, using free samples and UGC to build trust, and balancing flying with running a business that has shipped over 1 million sets.
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Loss Of Eyebrows Sparked The Business
- Jason lost his eyebrows to alopecia while training as a fighter pilot and found existing products inadequate.
- That personal experience directly motivated him to build My Two Brows to restore facial identity for people with brow loss.
Solve One Deep Niche Problem
- Solving a deep personal problem for a specific niche creates stronger product-market fit than targeting everyone.
- Jason used his own need as a lens to identify a focused market (people with brow loss) and built products for that niche.
Brows Are Central To Facial Identity
- Losing eyebrows affects facial expression and identity beyond vanity; regaining brows restores social confidence and expressiveness.
- Jason trademarked the brand message 'take back your identity' and centers messaging on emotional restoration.
