Shopify Masters He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Mar 26, 2026
Inder Bedi, founder and designer who built Matt & Nat and now runs Bedi Studios, reimagines fashion with locally made, sustainable outerwear. He describes using reclaimed materials like airline seats and seatbelts. He explains lifetime guarantees, designing to resist trends, and shifting from offshore scale to community-driven, durable products.
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Scale Can Shift A Brand From Design To Numbers
- Scaling Mat and Nat forced offshore production and a focus on unit economics, which pulled Inder away from hands-on design and values.
- He felt the company became a numbers-driven machine after taking on a partner and moving production overseas.
Bedi Studios Began With Airline Seats And Seatbelts
- After stepping away in 2013, Inder explored making products from waste: airline leather seats and seatbelts became the first materials for Bedi Studios bags.
- He decided to produce everything locally in Montreal and back products with a lifetime guarantee to combat fast fashion.
Position Durability As Long Term Savings
- Educate customers that buying higher-quality local products is an investment that costs less over time than repeatedly buying cheap alternatives.
- Use concrete price comparisons: a $250 coat replaced yearly vs an $800 lifetime-guaranteed coat lasting a decade.