Shopify Masters The Secret to a $0 Customer Acquisition Cost
Mar 24, 2026
Yasaman Bakhtiar, co-founder steering product and marketing with cultural flavors and community-led development. Lea Marcus, co-founder who built viral branding and daily social content to land retail deals. They discuss TikTok-first growth, turning viral cravings into store purchases, templated daily content that feels like a TV show, community-driven product development, and how authenticity kept their customer acquisition cost at $0.
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ASMR Content Turns Viewers Into Shoppers
- TikTok content creates craving via sensory triggers, turning viewers into shoppers even if they never liked pickles before.
- The ASMR crunch and snack trend made people get off the couch and buy at Whole Foods or other stores.
Post Daily Like A TV Show To Build Followers
- Post every day and treat social like a TV show to build habitual followers instead of chasing views.
- Leah and Yasaman launched TikTok before product, templatized a daily "day one" series and gained followers who later bought in-store or online.
If Not You Hire A Face To Post Daily
- If you can't be the face of the brand, hire someone to post daily and represent you online to capture Gen Z attention.
- They advise either founders post every day or recruit a social manager/personality to maintain presence.