Leah Marcus
Co-founder of Good Girl Snacks, the company behind Hot Girl Pickles; built the brand through bold packaging and daily social content that drove organic, viral growth and retail placements like Whole Foods.
Best podcasts with Leah Marcus
Ranked by the Snipd community
19 snips
Jun 13, 2024 • 51min
#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles
Leah Marcus and Yasaman Bakhtiar discuss how they built Good Girl Snacks with Hot Girl Pickles, targeting Gen Z through social media marketing. They share insights on content creation, branding, product development, and challenges in the CPG industry. The episode highlights their organic brand-building approach and the importance of authenticity for engaging with their audience.
Mar 24, 2026 • 49min
The Secret to a $0 Customer Acquisition Cost
Yasaman Bakhtiar, co-founder steering product and marketing with cultural flavors and community-led development. Lea Marcus, co-founder who built viral branding and daily social content to land retail deals. They discuss TikTok-first growth, turning viral cravings into store purchases, templated daily content that feels like a TV show, community-driven product development, and how authenticity kept their customer acquisition cost at $0.
